Airbnb's branded partnerships are a consistent earned media win

[View Online]( ) Airbnb's branded partnerships are a consistent earned media win Airbnb and Mattel have done it again. After the success of last year's [Dream House collaboration in Malibu]( in advance of the Barbie movie, their [partnership with the Polly Pocket brand]( is generating lots of attention online from the media and audiences alike. It doesn't have quite as much engagement compared to the Barbie collaboration, but you'd expect that given the latter's partnership also dovetailing with the release of the Barbie movie, one of last summer's biggest blockbusters. This latest partnership follows in the footsteps of a [recreation of the Up]( house as well as a [Lord of the Rings]( partnership, all of which have seen high levels of interest from the public. Looking at the biggest success stories, this time it might not be traditional earned media in the form of web articles, but local news outlet NBC10 in Boston has more than 2 million engagements [with its coverage](. This captures the shifts in what it means to achieve earned media coverage in 2024, and how that coverage can resonate on different platforms. Wherever the coverage happens, these partnerships always seem to be a huge media win for the brand, and Polly Pocket is no exception to that rule. The future of social monitoring: What's next for journalists? With the shutdown of CrowdTangle, changes to X (Twitter), and emerging platforms popping up left and right, getting useful insight on what’s happening on social media is only getting harder for newsrooms and other publishers. We'll be sitting down with Chris Miles, former Strategy Lead at CrowdTangle, to discuss what the future of social monitoring looks like for journalists, fact-checkers, non-profits, and more. In the meantime, you can [find out more]( about why publishers are choosing NewsWhip as their CrowdTangle alternative. What you’ll learn about during the webinar: - How publishers are responding to the changed relationships between news and social media - The wider social news landscape beyond Facebook and X - Publishers’ biggest needs when it comes to social monitoring and insights - Using NewsWhip as an alternative for newsgathering and benchmarking Save your spot by registering [here](. NEWSWHIP FOR CROWDTANGLE USERS Learn how NewsWhip can help replicate the work you’re doing in CrowdTangle [Learn more]( HISTORICAL ANALYSIS PHASE TWO You can now see the top posts on Facebook, Twitter/X, Reddit, Instagram, TikTok, and LinkedIn, up to a full calendar year [Learn more]( PUBLISHERS ON SOCIAL MEDIA We spotlight the top publishers and posts across social media in 2024 [Read report]( JOIN US AT ONA 2024 Join us in Atlanta for Online News Association's annual conference [Register]( [Facebook (1).png]( [X (1).png]( [Linkedin (1).png]( Copyright (C) 2024 NewsWhip. All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 42 Pearse Street Dublin, D02 YX88 Ireland Want to change how you receive these emails? You can [unsubscribe]( )