Nike faces more criticism over uniform designs

Plus, the top publishers and pages on Facebook [View this email in your browser]( Nike faces more criticism over uniform designs Unexpected backlash has erupted once again for Nike over the uniforms it designed for the US women’s Olympic track and field team. The brand faced a similar [cry of criticism in March]( for changing the colors of the England flag on the national team’s new football kit. The difference this time around was that it was the athletes themselves that had the loudest objection to the design. When Nike revealed a first look at what the [Team USA track and field athletes will wear at the Paris Olympics]( the women’s one-piece suit (that is now being compared to the swimsuits seen on Baywatch) immediately faced a flood of negative reactions. Women on social media quickly took to the comments to criticize how revealing the uniforms are, and current and former Olympians made headlines for expressing their disapproval. The Guardian had the [most engaged article]( about the issue, which featured several comments from athletes and received over 2k engagements. Compared to the controversy around England’s football kit, though, media and public interest with the Olympic uniforms has been significantly lower. Nike did swiftly respond to the matter, telling Reuters two days after the backlash began that [athletes would be given a brief and a short option]( for the games. The brand’s response was [reported on by Sports Illustrated]( and the article has now seen nearly as much engagement as The Guardian’s. Overall, engagement does look to be dying down thanks to the brand’s swift response. The top publishers and pages on Facebook this year Hard news may have taken a backseat on Facebook, but there’s a significant amount of news publishers that do still drive public interest on the platform. Right now, entertainment and sports content are the clear stars. We looked at the top publishers on Facebook, from the pages of ESPN and LADbible, to traditional news publishers such as the Daily Mail and BBC. We’ll explore it all in an upcoming blog, but for now here’s a first look at the most successful content for newsletter readers. LADbible has become one of the biggest social video publishers, and videos are front and center when looking at the top posts on its Facebook page in the last month. The videos range from funny and lighthearted [like this one of a dog playing fetch]( to more interesting and heartwarming [like this one]( about a dad signaling from a boat. The most engaged post was a quick 15-second Reel showing a visual representation of “time heals”, which earned nearly half a million engagements. Traditional news publishers such as the Daily Mail and BBC do continue to generate significant engagement on Facebook, but their most successful content is leaning more towards soft news. Stay tuned to read our full analysis of the top publishers on Facebook. NEWSWHIP FOR CROWDTANGLE USERS Learn how NewsWhip can help replicate the work you’re doing in CrowdTangle [Learn more→]( HOW BLOGTO USES NEWSWHIP How blogTO uses NewsWhip to stay ahead of the news cycle [Read case study →]( REPORT: INFLUENCE THROUGH INSIGHT How comms leaders are bringing wider understanding to management decisions [Read report →]( NEWSWHIP SPRING G2 BADGES NewsWhip awarded eleven G2 badges for Spring 2024 [Read blog →]( [Twitter icon]( [Website icon]( [LinkedIn icon]( Copyright (C) 2024 NewsWhip. All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 42 Pearse Street Dublin, D02 YX88 Ireland Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe](