Google’s new content guidelines

Google has updated its Helpful Content Guidelines to reflect a greater acceptance of AI-generated content. For years, Google highlighted the importance of content written by humans. Now, the language has changed from “helpful content written by people, for people, in search results” to “helpful content created for people in search results.” [Screenshot of Google's content guidelines.]()​ Does this mean you can now assign all your content-writing tasks to ChatGPT? I wouldn’t. Sure, the writing abilities of generative AI will continue to get better. But they’re really just regurgitating content that’s already out there. So, you’re getting the same information over and over in different words. Is that really helpful? What you want to put out there is fresh, original content that showcases your own experience and expertise. If you need help with that, you can [book a call with my team]() to find a content strategy that works. Cheers, Neil PS: I keep saying that the best use of AI isn’t content creation, but data analysis. Take my Ads Grader tool—it’ll give you actionable insights into your paid campaigns in minutes​ ​ ​ [Unsubscribe]( | [Update your profile]( | 9710 River Trader St, Las Vegas, Nevada 89178