Why This Star Wars Method Creates Demand for Old Products?

Hey NULL, Before the Star Wars prequel even hit theaters in the late 90's people lined up around the block to buy tickets for movies any other movies that were showing the Star Wars TRAILER. How weird is that? Imagine you owned one of those other movies. Would you take the extra ticket sales knowing the people were motivated by someone else’s trailer rather than your movie? Heck yeah. After all, money is money How do we use this in marketing? Supposed a hot new trend comes out maybe everybody wants to know how to use a duck to clean their car I’m making this up, in case you had any doubt. You’ve got a product on car maintenance or on how to buy cars, or sell cars, or use cars as building materials whatever. Your product has been selling well for sometime, but that’s the problem. Your product is old news The duck is new news So, here’s what you do create a bonus for your product that’s all about the hot new trend in this case car cleaning ducks. Advertise the BONUS. Not the product, a bonus Let people know you are giving it away for FREE when they buy your related product Then see what happens. Here’s a real world example: You have a course on digital marketing. Some billionaire astronaut starts an entirely new related online marketing site. It’s so new, there’s not enough there to create an entire course yet. But you can certainly create a bonus in about a day. Then offer the bonus for free when people sign up for your digital marketing. And watch the sales soar. Thanks! Robert - - - - - - - 78 George St #204, Ottawa, ON K1N 5W1 This email was triggered from you joining our list. [Update Subscriber Status]( Â