1 DAY ONLY: Positype – 50% OFF

Foundry WIDE Sale – Don’t miss out, shop now! [View in Browser]( [Hot New Fonts]( [Best Sellers]( [What's New]( [Special Offers]( [Bundles]( [WhatTheFont]( [Positype - 12 Days of Type]( Fonts used: [Aago]( and [Futura Now]( As we approach the home stretch of our 12 Days of Type extravaganza, day 8 brings us 50% off Positype – Foundry Wide. Indulge yourself with an expansive contemporary extended sans that has a sense of style and swagger, like [Halogen]( or a fantastic serif typeface for long-form text settings, like [Reserve](. This offer of 50% off for today only, folks! Positype Foundry Wide sale ends tonight, December 13th at 11:59 p.m. EST. [Shop 50% OFF Positype]( Positype SALE 50% OFF - Foundry Wide [Positype Foundry Image]( Positype is a well-recognized, independent type foundry founded in 2000 by Neil Summerour, Positype was established to accentuate the craft behind producing typefaces. Uniqueness, warmth, and personality matter when creating letterforms… marrying the technology with those forms to produce useful and reliable typefaces is tantamount. [Shop all Positype fonts - 50% OFF]( Best Sellers [Lust - Featured]( Lust by Positype Lust’s original masters were completely redrawn, expanded, with a new optical size added based on customer requests. Lust now sports 6 fonts, instead of the original 4: Standard, Display, Fine, and complementing Italics. The character set has been expanded as well to include more OpenType features and more swashes. The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine. 6 fonts for $199 $99.50 [Shop Here]( [Lust Script]( Lust Script [Shop Here]( by Positype 3 fonts for $99 $49.50 [Scotch]( Scotch [Shop Here]( by Positype 91 fonts for $399 $199.50 [Ribbons]( Ribbons [Shop Here]( by Positype 9 fonts for $50 $25 [Lust Sans]( Lust Sans [Shop Here]( by Positype 12 fonts for $199 $99.50 Latest Releases [Faubourg - Featured]( Faubourg by Positype Faubourg marks the first professional typeface release by Marie Boulanger. As much traditional as it is unconventional in its celebration of letterforms, this typeface dances on the page and screen as it moves from a more conventional appearance to monoline and back again. The flowing silk-like undulation only accentuates this distinguishing feature and produces one opportunity after the next for headline settings where the word is as important as the content supporting it. 2 fonts for $50 $25 [Shop Here]( [Ice Cream]( Ice Cream [Shop Here]( by Positype 2 fonts for $30 $15 [Organic Pro]( Organic Pro [Shop Here]( by Positype 16 fonts for $249 $124.50 [Huai]( Huai [Shop Here]( by Positype 12 fonts for $199 $99.50 [Hype vol 3]( Hype vol 3 [Shop Here]( by Positype 144 fonts for $219 $109.50 Hidden Gems [Courage - Featured]( Courage by Positype High-contrast? High impact? Have Courage? Eye-catching and (extra, extra) bold, Courage balances ultra-high stroke weight, delicate details, and unique letterforms with a self-indulgent passion that will make you feel a little guilty using it. Honestly, use it large and don’t try to force it into a small space, because these fearless letterforms need room to move. Flavored with both upright and italic styles, each font includes an indulgent level of alternates, swashes and titling options, visual elements and more. A backstory with a different name Years ago, I was commissioned to take my Lust typeface and produce something unique to use for large format graphics for an event…cool. It needed to be hyper-contrast with a lot of over-the-top details. With a tight turnaround, I looked for primers within my development catalogue to help me, and settled on some early work on a typeface I had drawn called Hedonist. I used those sketches and its conventions to retrofit and build out Lust Hedonist (only to see the project go bust on the client’s end). I intended to go back shortly after the Lust Hedonist release to finalize a retail version of the OG Hedonist, but I never could settle on the look of the 'g' or the numerals, got distracted with other projects, and never picked it back up… until last year. After randomly doodling a fat, flat ‘g’ with an extremely tilted counter axis, I knew immediately how it could be used and that (re)set things in motion. Only problem was, in the process of refining the letterforms I began truly dissecting the pieces, rediscovering all of the recklessness within Hedonist, and decided on fundamentally rewriting the approach to the typeface… literally flaying it to the bone. I’m much, much happier with this finished typeface now, but the name no longer fit the moniker given to the first, adolescent approach—there’s far more audacity and cleverness in these letterforms, tenacious in their resolution now. As a result, the name Courage fit the mettle of this typeface so much more, so I kept it. 2 fonts for $50 $25 [Shop Here]( [Kari]( Kari [Shop Here]( by Positype 6 fonts for $139 $69.50 [Grava]( Grava [Shop Here]( by Positype 40 fonts for $299 $149.50 Shop ALL [Positype Fonts]( – 50% OFF Sale ends TONIGHT, December 13th at 11:59 p.m. EST About the Designer. [Positype - About the Designer]( Neil Summerour is a Georgia-based type designer and lettering artist. He’s the founder of Positype, type foundry, and Swash & Kern, lettering studio. Summerour lectures, workshops, draws letters, makes typefaces and lives happily ever after, over and over. He’s won the Type Directors Club Certificate of Typographic Excellence 6 times and was a 2012 recipient of the People’s Choice Award in the Morisawa Type Design competition What's Coming Up? [Coming up]( Crave and Crave Script Five years in development, the Crave Collection will feature typefaces in 3 optical sizes: Fine, Display, and Standard. An evolutionary iteration from the Lust family of typefaces, Crave focuses on refining and exploring even more indulgent typographic forms. And not to rest on that endeavor, a complementing Crave Script will be released simultaneously. Aaux This very popular workhorse typeface is getting a massive upgrade and expansion. Almost 6 years in development, Aaux has been redrawn from the ground up from original exemplars and includes far greater language support: releasing with A full Latin, Cyrillic, Greek, Thai, Arabic, and Japanese options. Inspiration Gallery. [Positype - Inspiration]( Fonts used: [Scotch](, [Agent Sans](, and [Organic Pro]( [Shop all Positype fonts - 50% OFF]( Sale ends TONIGHT, December 13th at 11:59 p.m. EST, [Shop all deals]( now, before it's over! 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