♟ TikTok Ban Will Hurt This Stock

Once up as high as 350% in 2022, its marketing model could now be in jeopardy [Trade of the Day Logo] [View in browser]( [Image of a woman filming a video with her smartphone]( ["Could ELF be next to follow the downside path of ULTA? If so, then mid-dated put options could be a smarter idea."]( Bryan Bottarelli, Head Trade Tactician, Monument Traders Alliance [Bryan Bottarelli] Now that a bill to ban TikTok has passed by Congress, which companies could stand to lose the most? To answer that question, let's first back up... TikTok is the short-form video platform owned by Chinese company ByteDance. It launched in 2016 - and exploded during the pandemic. According to Statista, TikTok was downloaded globally around 984 million times in 2020. Now that it's facing a ban, somewhere around 170 million social media users - as well as advertisers and content creators-may need to find a new home. Where will they go? For one, they could migrate over to Instagram's Reels - which was created to compete with TikTok content creators. According to a Wedbush survey, 60% of TikTok users said that Facebook or Instagram would be their most likely alternative if TikTok does get banned. But, to be realistic... A ban (or even a forced sale) wouldn't happen quickly. ByteDance would need to divest TikTok within nine months. But still, the ramifications for some specific companies could be quite dire. So, who stands to suffer the most? [WATCH NOW: Multimillionaire Trader Wows Thousands With "One Ticker Payouts" Demonstration]( [One Ticker Payout]( Research found that smart investors could have made top gains of... - 443% in 11 days - 89% in 11 days - 543% in nine days - 88% in seven days. All by trading just one ticker every week! Sound preposterous? [SEE THE PROOF HERE]( Notably, beauty and cosmetic companies could soon get delt a major blow – notably e.l.f Beauty's (NYSE: ELF) and Ulta Cosmetics (Nasdad: ULTA). ELF was once a $10 stock best known for selling $1 makeup brushes. But then, an explosion of "skin-fluencers" flooded TikTok with product reviews, beauty tutorials, and before/after videos – which reviewed the effectiveness of skincare products. And as a result, shares of ELF exploded. ELF shares now trade around $160 – and have gained 350% since 2022. A big reason for the rally has been TikTok. It has allowed ELF to increase its revenue and market share by closing brick-and-mortar locations in 2019 and shifting to a more digital focus using TikTok as a marketing tool. Is that gravy-train now about to end? It could be a very realistic possibility. [Will ELF Soon Track the Downside Move of Ulta?]( [Logo] YOUR ACTION PLAN Now that a TikTok ban is looming, ELF could lose this lucrative and effective marketing model. The same goes for ULTA, which is already started to trend lower – moving from $560 per share in March down to $400 here in late April. Could ELF be next to follow the downside path of ULTA? If so, then mid-dated put options could be a smart idea. To see exactly how I'm playing developments like these, I invite you to check out [The War Room](. Last week I closed a 107.55% winner on SNAP in less than 1 trading day, and my colleague Karim closed a 128.31% winner on RILY in 143 trading days. [So if you're ready, click here to join a community of like-minded traders today.]( [The #1 Energy Passive Income Investment for 2024]( It's not a stock, bond or private company... But this little-known alternative investment could hand you BIG MONTHLY INCOME from the oil and gas surge in 2024. [CLICK HERE TO FIND OUT WHAT IT IS]( [Chart] MONDAY MARKET MINUTE - Phase II A.I. Winners: Now that the chip companies have benefited from the AI goldrush, what'll be the second phase of the business cycle? Barron's makes the argument that "data is the new oil" – and earnings from Google and Microsoft last week offered proof. Looking forward, this now means that Dell (DELL) and cloud software vendors like Snowflake (SNOW) could be on the receiving end of a massive ramp-up in spending. Tracking. - Can the Metals Move Continue? A big reason for the recent gold upside move has been Central Bank buying – notably coming from China, India, and Turkey. If this buying continues - and I have no reason to believe that it won't – then the metals move that Kairm and I have been talking about should continue. - Honywell's Victory: An undiscovered winner in the commercial aerospace aftermarket is Honeywell. The company helps ensure that older aircraft can continue to be serviceable – which is more important ever – given the production and safety issues airplanes are facing right now. INSIGHTS YOU MAY HAVE MISSED [Image of dice depicting the acronym ETF (Exchange-Traded Funds)]( [My Go-To Plays for Safety + Long-term Profits]( [Image of a figure of a black swan on top of a dollar bill]( [My Favorite Way to Hedge Choppy Markets]( [Image of silver bars]( [A Silver Lining From Last Week's Underperformance]( [Image of wooden dice spelling the words learn and listen]( [How One Conversation Led to $100,000]( [Instagram]( [Follow Us on Instagram!]( [FACEBOOK]( [YOUTUBE]( [Trade of the Day App Banner]( [Monument Traders Alliance] Monument Traders Alliance, LLC You are receiving this email because you subscribed to Trade of the Day. To unsubscribe from Trade of the Day, [click here](. Questions? Check out our [FAQs](. Trying to reach us? [Contact us here.]( Please do not reply to this email as it goes to an unmonitored inbox. Forgot your password? [Click here to reset it.]( To cancel by mail or for any other subscription issues, write us at: Trade of the Day | 14 West Mount Vernon Place | Baltimore, MD 21201 North America: 1.800.507.1399 | International: +1.443.353.4977 [Website]( | [Privacy Policy]( Keep the emails you value from falling into your spam folder. [Whitelist Trade of the Day](. © 2024 Monument Traders Alliance, LLC | All Rights Reserved --------------------------------------------------------------- Nothing published by Monument Traders Alliance should be considered personalized investment advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed personalized investment advice. We allow the editors of our publications to recommend securities that they own themselves. However, our policy prohibits editors from exiting a personal trade while the recommendation to subscribers is open. In no circumstance may an editor sell a security before subscribers have a fair opportunity to exit. The length of time an editor must wait after subscribers have been advised to exit a play depends on the type of publication. All other employees and agents must wait 24 hours after publication before trading on a recommendation. Any investments recommended by Monument Traders Alliance should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. Protected by copyright laws of the United States and international treaties. The information found on this website may only be used pursuant to the membership or subscription agreement and any reproduction, copying or redistribution (electronic or otherwise, including on the world wide web), in whole or in part, is strictly prohibited without the express written permission of Monument Traders Alliance, LLC, 14 West Mount Vernon Place, Baltimore, MD 21201.