Sell something small to build trust

Hi {NAME} One of the big marketing problems that holds back MSPs is that ordinary business owners don't understand technology. They know it's cool and productive and fun... and it could kill their business if it goes badly wrong. But otherwise, their tech knowledge is really low. And this is a problem when you're asking them to commit to a managed services contract spending lots of money every month. When someone's buying something they don't understand they move with extreme caution. Or prefer not to move at all (this is called 'inertia loyalty' where it feels easier to stay with an incumbent MSP you dislike but know, than move to someone new). One of the ways around this is to sell them something small and use that to build trust... which can be leveraged into a proper contract. Got some examples of how to do this on today's podcast. Search for "Paul Green's MSP Marketing podcast" on your favourite podcast platform [Or listen on my website]( [Or watch on YouTube]( Hit reply with any questions, Paul Green MSP Marketing Edge [Unsubscribe or manage the emails you get from Paul Green]( Fingerpow Ltd 10 Brooklands Court Kettering Venture Park, Northamptonshire NN15 6FD United Kingdom Registered in England no. 07573303. Registered office: 10 Brooklands Court, Kettering Venture Park, Kettering, Northants NN15 6FD