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Hey, {NAME}! It looks like you didn't finish your donation to MoveOn yesterday. [We wanted to make sure you had a chance to complete it by clicking here.]( You can also read below for more details. -Kelly, Oscar, Adam, Kathy, and the rest of the Fundraising Team --------------------------------------------------------------- Dear MoveOn member, My name is Michael Crawford. I'm MoveOn's marketing director, and I'm writing to you with an important update. New data shows that by the time we head to the polls to vote in the next presidential election, millennials and Gen Z will represent 44% of all eligible voters—nearly double the share of the electorate who will identify as baby boomers.1 The good news is that millennial and Gen Z voters favor progressive policies by wide margins.2 The bad news is that they are much less likely to cast a ballot.3 That's where I come in. In 2020, MoveOn went big on Your Vote Is Power, a cultural campaign powered by researched and tested messaging to reach and activate younger and more diverse people who are likely progressive but not as likely to cast a ballot. After we succeeded together in sweeping Trump out of office, we've decided to go even bigger and invest long-term in engaging these voters and turning them into the dominant voting bloc in the United States. Just imagine how different our country would be if voters who support the Green New Deal, taxing the ultra-wealthy and investing in education and social programs, ending forever wars, and achieving true racial equity were the majority? That's precisely my goal, but I need your help to do it, {NAME}. [Will you chip in $3 right now to fuel MoveOn's investment in cultural campaigns to engage and turn out high-potential voters, not just in the next election but in every election to come?]( So how exactly are we using culture to reach these voters? To start, we're meeting them where they are: on social media. Just last week, my team and I partnered with TaskForce and celebrities like Megan Fox, Demi Lovato, Kerry Washington, and Karrueche Tran to celebrate Pride and encourage their followers to get involved with MoveOn through a campaign on Instagram showcasing their gorgeous, Pride-inspired nail art. The project went viral and in under 24 hours MoveOn gained more than 1,000 new members! My team and I are continuing to utilize cultural moments like this—whether it's Pride, the release of a popular new film or television show, trends on social media platforms like TikTok, or any other big cultural spark—to build relationships and trust with young voters, and to tie the idea of civic engagement into their broader cultural consciousness. And I'll be honest with you: This work is really, really fun! But trust isn't built overnight, which is why 2021 is such a critical year for my team and our work. We have an opportunity to use this year to test new tactics that build MoveOn's brand with young voters and create a groundswell of energized activists who can take to the streets in 2022 to volunteer, knock on doors, and use their own social media platforms to turn out more young voters for another blue wave. It's cheesy to say—and don't tell Gen Z I said this—but young people really are our future, and they are the best shot our country has at sweeping the ugliness and bigotry of Trumpism, white supremacy, sexism, and homophobia into the trash heap of history. Just look at the way the students from Marjory Stoneman Douglas High School turned their tragedy in Parkland, FL into a nationwide call to end gun violence with the March for Our Lives. Or how Gavin Grimm, a young transgender student, took his fight all the way to the Supreme Court to protect the rights of fellow trans students all over the country—and won. Or how Greta Thunberg turned her solo school strike into a global movement for action to stop the climate crisis. The power and possibilities of these young generations can change the world—but only if we all work together to do it. [I believe in this work, and MoveOn is uniquely positioned to make a huge difference, but we need your help. Click here to chip in $3 now.]( Thanks for all you do. –Michael Crawford Sources: 1. "America's Electoral Future," Center for American Progress, October 19, 2020 [ 2. Ibid. 3. Ibid. Want to support MoveOn's work? The GOP is launching an all-out campaign to take down the Democratic majority in Congress and reinstall Mitch McConnell as Senate majority leader in 2022. To defeat the GOP, MoveOn is going all-in with TV ads, a nationwide grassroots organizing campaign, and more. Will you chip in to power our effort to defeat McConnell and the GOP in 2022? [Click here to chip in $3, or whatever you can afford.]( --------------------------------------------------------------- PAID FOR BY MOVEON.ORG POLITICAL ACTION, . Not authorized by any candidate or candidate's committee. This email was sent to {NAME} on June 30, 2021. To change your email address or update your contact info, [click here](. MoveOn's privacy policy was recently updated. To read our new privacy policy, [click here](. To remove yourself from this list, [click here](.