Stock Strategist: The Advertising Message Is Clear--Buy WPP and IPG

[Morningstar Logo]( [Company Site]( [Company News]( [Membership]( [Portfolio]( [Stocks]( [Options]( [Funds]( [ETFs]( [Markets]( [Tools]( [Personal Finance]( [Discuss]( Stock Strategist The Advertising Message Is Clear--Buy WPP and IPG Ad holding firms and their agencies will maintain their market-leading positions, creatively. [tab_bar] by Ali Mogharabi | 1/22/2018 5:30:00 PM We believe the sell-off of advertising holding companies’ shares has created an attractive entry point for investors. All four of the narrow-moat advertising names we cover--[WPP]( [WPP]( [Interpublic Group of Companies]( [IPG]( [Omnicom]( [OMC]( 5F5OIZGV&murl=EXF9FVBQ), and [Publicis]( trading at 4-star prices, but we think WPP and IPG have the best prospects. In our view, the macro environment points to growth in advertising spending during the next few years, which bodes well for WPP and IPG. We expect a turnaround in ad spending, which experienced a slowdown in the second half of 2016 that continued through 2017, driven mainly by geopolitical uncertainties that may have discounted the expectation of enduring moderate economic growth. To read more, click [here](. Sponsored Links [Buy a Link Now]( New: ETF Managed Portfolios Center On [MorningstarAdvisor.com]( Tap into the industry's best source of information on ETF strategies for financial advisors. See key performance data, screen for specific strategy attributes, and learn more about this fast-growing area of the investment marketplace. [Click to get started](. Free Issue | Morningstar's Stock Newsletter >> Morningstar StockInvestor is celebrating more than 10 successful years of high-quality stock investing. Its two real-money portfolios have outperformed the S&P 500 since 2001. [Get new ideas for the core of your stock portfolio]( ). Search Most Recent Articles [How Will the GICS Sector Changes Affect Your Sector ETFs?]( [4 Strategies for an Organized Tax Season]( [Has the Era of Sustainable Capitalism Arrived?]( Latest Analyst Reports [Berkshire Hathaway]( [Telefonica]( [Alcoa]( [SunTrust Banks]( ABOUT OUR EMAIL TO UNSUBSCRIBE this email address to the Stock Strategist newsletter, please click "reply" and then click "send." This will unsubscribe only this email address to this specific newsletter. All subscription changes will take effect within one business day. Replies are not read by individuals, so please do not use this for queries about Morningstar.com. If you have questions about Morningstar.com or your membership, send a note to [joe@morningstar.com](mailto:%20joe@morningstar.com). ABOUT OUR PRIVACY POLICY Please [click here]( to learn about Morningstar's privacy policy. (c) Copyright 2018. Morningstar, Inc. 22 West Washington Chicago, Illinois, 60602 All rights reserved.