☕ Sensei Zuck

Zuck is coming for Elon... July 05, 2023 [View Online]( | [Sign Up]( | [Shop]( [Morning Brew]( TOGETHER WITH [Masterworks]( Good morning. We honestly have no idea what day of the week it is, but we know that we owe you all a newsletter today. Hope your July Fourth weekend was less sweltering than ours, though that’s probably not the case since Monday was literally the [hottest day ever recorded]( around the world. If work is slow this week, spend the downtime checking out our [New Manager Bootcamp](. It’s a fantastic resource for people who just got promoted but are having trouble wrapping their heads around the term “direct report.” —Neal Freyman, Cassandra Cassidy MARKETS Nasdaq 13,816.77 +0.21% S&P 4,455.59 +0.12% Dow 34,418.47 +0.03% 10-Year 3.858% +0.0 bps Bitcoin $30,732.14 -1.75% Tesla $279.82 +6.90% *Stock data as of market close, cryptocurrency data as of 11:00pm ET. [Here's what these numbers mean.]( - Markets: Wall Street began H2 the same way it closed H1—going [up and to the right](. The stock market was only open for a half day on Monday (and it was closed yesterday), but a few hours of trading were enough for Tesla to post its best day since March after the automaker revealed record Q2 deliveries. Other EV stocks, including Rivian and Lucid, also shot higher.  SOCIAL MEDIA [Zuck unleashes his Twitter killer]( [The interface of Threads]( Apple App Store We might not have to wait for their cage match to watch Mark Zuckerberg knock out Elon Musk. Meta’s Twitter rival, a microblogging app called Threads, appeared on the App Store over the holiday weekend, and it’s expected to be [released tomorrow](. For Zuck, the timing couldn’t be better: Disgruntled Twitter users have been scrambling to find alternatives after Twitter owner Elon Musk unleashed a series of unpopular new updates in the past week, including temporarily limiting how many posts can be viewed in a day. Big picture: Many would-be Twitter rivals have popped up in the past few years to poach users from the Bird App’s nest, but Threads, coming from what is already one of largest social media companies on Earth, presents Twitter’s biggest threat yet. - On competing platforms like Bluesky or Mastodon, a Twitter user with a large following would have to start from scratch. - With Threads, an Instagram influencer can easily post to the following they’ve already built. That’s a pretty compelling pitch. It’s all part of the Zuck playbook Meta has become notorious for watching social media competitors roll out popular features and then hitting crtl+c and ctrl+v into its own platform. And it’s been a successful strategy. - Stories, a Snapchat clone, now accounts for more than 25% of Instagram’s global ad revenue, per Insider Intelligence. - And Reels, the TikTok impersonator Facebook launched in 2020, appears to be helping keep people on Instagram—even if they’re just old TikToks. Plays of Reels doubled in six months thanks to Meta’s AI-discovery engine, Zuck said in February. Threads is not guaranteed to succeed—Twitter’s shown a Rasputin-like ability to survive multiple assassination attempts. And it’s still unclear how Instagram users accustomed to a visual app will respond to a text-based product. But while Zuck is only a white belt in jujitsu, he’s a sensei in social media. All he needs to do is convert 18% of Instagram users to Threads, and he’ll create a new app the same size as Twitter.—NF   TOGETHER WITH MASTERWORKS [A Banksy got everyday investors 32% returns?]( [Masterworks]( Mm-hmm, sure. So what’s the catch? It may sound too good to be true, but thousands of investors are already smiling all the way to the bank, thanks to the fine-art investing platform Masterworks. These results aren’t cherry-picking. This is the whole bushel. Masterworks has built a track record of 13 exits, [realizing +17.8%, +21.5%, and +35.0% net returns]( even while financial markets plummeted. But art? Really? Okay, skeptics, here are the numbers. Contemporary art prices: - outpaced the S&P 500 by 131% over the last 26 years - have the lowest correlation to equities of any asset class Got your attention yet? Morning Brew readers can [skip the waitlist with this exclusive link](. WORLD [Tour de headlines](#) [The White House]Andrey Denisyuk/Getty Images Court limits government–social media conversations. In a major First Amendment case, a federal judge in Louisiana [blocked]( certain agencies in the Biden administration—including the FBI and the Dept. of Health and Human Services—from talking to social media companies about content containing “protected free speech.” The government has begun to work more closely with social media companies on things like rooting out Covid misinformation and election interference, but two Republican attorneys general called it government censorship—and the judge appears to agree. Vietnam will not be participating in Barbieheimer. The Southeast Asian country [banned]( the showing of Barbie because one of the film’s scenes shows a map that Vietnam contests. The map shows a section of the South China Sea that China claims as its own, but Vietnam and most other countries say those claims have no basis in international law. People in China hailed the move on social media, with one user writing that while they initially had no interest in seeing Barbie, “Now I must see it.” China escalates its trade war. Beijing restricted exports of [two minerals]( and germanium—that the US considers critical to national and economic security because of their use in semiconductors, EVs, and other high-tech products. Companies that require these two materials are scrambling to secure supplies because when it comes to gallium and germanium production…China is the only game in town. The export curbs, seen as retaliation for the US’ moves to cut off China from important tech, were announced just days before Treasury Secretary Janet Yellen [heads to China](. EDUCATION [Harvard’s legacy admissions challenged]( [Harvard University]( Patric Xo/Getty Images Less than a week after the Supreme Court blocked colleges from considering race in the admissions process, a legal advocacy group [fired back]( like a rival neighbor’s firework display. In a complaint filed with the Department of Education, Lawyers for Civil Rights alleges that Harvard’s legacy admissions process, by which students of alums or donors are given preferential consideration, violates federal civil rights law by favoring white applicants over applicants of color. The following stats were revealed in documents pertaining to the Supreme Court case: - Seventy percent of Harvard’s donor-related and legacy applicants are white. - The acceptance rate for legacy applicants to Harvard was 34% from 2009–2015, compared to 6% for non-legacy applicants. Legacy supporters say nurturing the generational pipeline encourages donations, which can go toward scholarships and financial aid, and bolsters community among alums. But critics, including Supreme Court Justice Sonia Sotomayor, argue that allowing legacy preferences without affirmative action tips the balance of admissions overwhelmingly against racial minorities. Not all elite schools use legacy admissions. Highly selective private schools like MIT, Johns Hopkins, and Amherst College don’t care if your dad went there. But many other schools consider alum connections in the admissions process, including the University of North Carolina, whose affirmative action program was also challenged in last week’s SCOTUS case.—CC   TOGETHER WITH KIMPTON HOTELS & RESTAURANTS [Kimpton Hotels & Restaurants]( Summer’s in full swing. It’s time to make waves and lock down the perfect vacay. Fortunately, [Kimpton hotels can help](. They offer incredible rooms and top-notch perks in over 75 locations across the globe, from spa retreats to oceanside getaways. Whether you’re flying solo or with the fam, [Kimpton’s got you covered](. Who are you traveling with this summer? [Me, myself, and I]( significant other]( fam]( squad]( GRAB BAG [Key performance indicators](#) [Defending champion Joey Chestnut cheers after finishing in first place in the 2023 Nathan's Famous Fourth of July International Hot Dog Eating Contest]Alexi J. Rosenfeld/Getty Images Stat: Joey Chestnut [inhaled 62 hot dogs]( and buns in 10 minutes to win the 2023 Nathan’s Famous Hot Dog Eating Contest yesterday—not his personal best of 76, but still impressive considering a two-hour weather delay in Coney Island threw him off his routine. Chestnut has won every July Fourth hot dog eating contest except one since 2007, cementing his status among the best athletes of his generation. In the women’s division, Miki Sudo downed 39.5 dogs for her ninth victory. Quote: “Y’all need to shut this ride down.” Jeremy Wagner saw something, and he said something. That something he saw was a [big crack]( in a support beam of the Fury 325 roller coaster at Carowinds amusement park in Charlotte, North Carolina. A [video]( Wagner took on Friday showed riders on Fury 325 rounding a turn near the cracked beam, which moved in a way that would make you nauseous even if you weren’t on the ride. Fury 325, which Carowinds bills as one of North America’s fastest and tallest coasters, has been shut down (thanks to Wagner’s hawkeyes) while inspectors look into what caused the damage. Read: Chris Evert and Martina Navratilova, two former rivals on the tennis court, discuss their friendship while simultaneously undergoing cancer treatment. ([Washington Post]( NEWS [What else is brewing](#) - [Ten people]( were killed by gun violence in three US cities over the weekend. - [White powder]( discovered in the West Wing that caused the White House to be briefly evacuated Sunday evening turned out to be cocaine, per the AP. - [The UK]( is the world’s only major economy where inflation is still rising, per the OECD. - [The FAA]( approved a flying car for testing for the first time ever. - [Christmas Tree Shops]( will liquidate all of its locations. RECS [Wednesday to-do list] Relish, mayo, and mustard, oh my! Here’s a gallery of [condiment packages](. Thought-provoking conversation: Trevor Noah goes surprisingly deep discussing AI. ([YouTube]( Stop brainstorming: An argument for why brainstorming may [stifle creativity](. A world from a piece of paper: This might be the [best math lecture]( we’ve ever watched (and we’ve watched, like, two). Bookmark for when you’ve got an hour of free time. Learning your locks: Hair growth challenges have you at your wit’s end? The pros at Nutrafol can get you answers—and results. [Take their hair wellness quiz]( to learn how.* *This is sponsored advertising content. GAMES [The puzzle section](#) Word Search: Grimace may be everywhere right now, but he is far from the only fast-food mascot. See how many you can find in today’s [Word Search](. Where’d you get that fit? Today is International Bikini Day (but you knew that already). The holiday celebrates the two-piece bathing suit inspired by an atomic test on the Bikini Atoll in the Pacific Ocean in 1946. For today’s trivia, we’ll give you a clue about other types of apparel named after a location, and you have to identify them. - Formalwear that was first worn by members of a private country club in New York. - A pattern derived from the 17th-century tartan of Clan Campbell in Scotland. - Pants created in 1948 that served as a tribute to an Italian island. - A headpiece named after the site of a famous battle in the Crimean War. - A type of leather originating from the French phrase “Gloves from Sweden.” SHARE THE BREW [Share Morning Brew]( with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag. We’re saying we’ll give you free stuff and more friends if you share a link. One link. Your referral count: 0 [Click to Share]( Or copy & paste your referral link to others: [morningbrew.com/daily/r/?kid=a905682a]( AROUND THE BREW [AI in HR?]( [ ]( Today, NYC will start enforcing a law that requires artificial intelligence hiring tools to be audited for bias. Learn more about the [public perception]( of AI in HR. Interested in becoming a better boss? Check out our [New Manager Bootcamp](. The healthcare industry is moving fast—keep tabs on the [state of the industry]( at Healthcare Brew’s event. ANSWER - Tuxedo - Argyle - Capris - Balaclava - Suede ✢ A Note From Masterworks See important disclosures at [masterworks.com/cd](. Written by [Neal Freyman]( and [Cassandra Cassidy]( Was this email forwarded to you? Sign up [here](. 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