Will drone shows replace fireworks?
July 03, 2023 [View Online]( | [Sign Up]( | [Shop]( [Morning Brew]( TOGETHER WITH [Facet]( Good morning. Today is the strange liminal space between a weekend and a holiday when everything shuts down, so we put together a breezy newsletter with (probably too many) July Fourth references and an interview with the chairman of Major League Eating. Weâll be off tomorrow but back in your inbox on Wednesday. Happy Fourth of July!!! âNeal Freyman, Matty Merritt MARKETS: YEAR-TO-DATE Nasdaq 13,787.92 +32.74% S&P 4,450.38 +16.38% Dow 34,407.60 +3.84% 10-Year 3.844% -3.6 bps Bitcoin $30,622.63 +85.06% Nvidia $423.02 +195.59% *Stock data as of market close, cryptocurrency data as of 11:00pm ET. [Here's what these numbers mean.]( - Markets: Investors are coming out of the halftime locker room like a basketball team thatâs built a 20-point lead. Thanks to an AI-fueled rally that turned into an everything rally, the Nasdaq posted its [best H1]( since 1983, and the S&P 500 had its best first-half performance since 2019. Donât expect fireworks for the next few days (well, at least on Wall Street): The US stock market will close early today and shut down tomorrow for Independence Day. Â ENTERTAINMENT [Cities declare their independence from fireworks](
[Miami Beach, Florida, Ocean Terrace, Fire on the Fourth, 4th of July Festival, drone light show featuring Liberty Bell.]( Jeffrey Greenberg/Universal Images Group via Getty Images As smoky skies blanket the East Coast and the West enters another wildfire season, many US cities are beginning to acknowledge that pounding the air with pyrotechnics in the middle of the summer is maybe not the best idea. Expanding a trend that began in earnest last year, a number of citiesâparticularly in the Westâare [scrapping]( their July Fourth fireworks displays in favor of drone shows. - Salt Lake City will hold its first drone show for Independence Day to be âconscientious of both our air quality and the potential for wildfires,â Mayor Erin Mendenhall said.
- Boulder, CO, is doing the same, citing âincreased fire danger fueled by climate change.â
- In California, Lake Tahoe and La Jolla are also opting for drone shows. Community leaders hope their residents will embrace the change like baseball fans have the pitch clock. Not only are drones safer and better for the environment than fireworks, but theyâre also quiet, which is great news for dog owners. Plus, they can tell a story in a way fireworks cannot. As more events around the world, from the Super Bowl to [New Yearâs celebrations]( adopt drone shows, the market for them has [grown]( from virtually nothing a decade ago to ~$1 billion in 2021, per Allied Market Research data cited by the NYT. But the pryos arenât going down without a fight In fact, fireworks have never been more popular. Americans increased their spending on fireworks by [about $100 million]( this year compared to last summer, according to the American Pyrotechnics Association. If spending reaches $2.3 billion this season, as expected, that would represent a 3x increase from just 11 years ago. Compared to synchronized drones, fireworks are [cheaper]( small drone show could cost $20,000, while a fireworks display can land under $7,000, per Flying Magazine. Plus, even the [coolest drone shows]( donât stir the soul quite like the experience of watching explosives detonate hundreds of feet above you and illuminate the night sky. Bottom line: As drone choreography goes mainstream and fireworks sales soar even higher, both types of shows will probably coexist on the July Fourth itinerary.âNF   TOGETHER WITH FACET [A membership that can pay for itself](
[Facet]( Everyoneâs experienced membership regret. That feeling when you see money leave your account knowing it could have been better spent? Horrible. What if there was a membership that could pay for itself aaand actually improve your life? [A Facet membership does just that](. You can gain access to unbiased, personalized, and actually affordable financial advice for everything your money touches, from starting a biz to buying real estate. The best part? [The ROI on Facet memberships]( is so promising, it could even pay for itself. In fact, most members say that the financial value they receive from their memberships PAYS for the annual flat fee*. Soooâ¦[what are you waiting for]( WORLD [Tour de headlines](#)
[Elon Musk pointing with a bird on his finger]Photo Illustration: Dianna âMickâ McDougall, Photo: Getty Images/Frederic J. Brown Musk limits the amount of Twitter posts you can read. Deploying the unusual business move of restricting how much people can use your product, Twitter owner Elon Musk slapped [daily limits]( on the number of posts users can see each day: 1,000 posts for unverified users and 10,000 for paying verified users. Musk said the (temporary) rate limits are necessary to curb âextreme levelsâ of data scraping by organizations training their AI systems on Twitter conversations. Meanwhile, preparations for the Musk vs. Zuckerberg cage match appear to be [progressing](. United tries to make amends for mass disruptions. As its operations mostly returned to normal this weekend, United Airlines said itâs [sending 30,000 frequent flyer miles]( to its customers most affected by last weekâs travel chaos, when nearly 20% of Unitedâs flights were canceled. And in a grievance that will sound familiar to people living in the NYC area, United CEO Scott Kirby blamed problems at Newark Liberty International Airport, a major United hub, for the widespread disruptions. Kirby said the airline will have to change or reduce its operations at Newark to minimize the risk of this happening again. 𪧠SoCal hotel workers go on strike. Thousands of unionized hotel workers in the Los Angeles area channeled the July Fourth rebel spirit and [walked off the job]( yesterday to demand an immediate $5/hour raise to keep pace with skyrocketing housing prices. The strike could hurt LAâs tourism economy on a busy holiday weekend that also includes the Anime Expo. Los Angeles has been a [hotbed]( for labor organizing recently: Hollywood writers have been on strike for about two months, and dockworkers at the ports of Los Angeles and Long Beach picketed before agreeing to a new labor deal. SPORTS [George Shea on what it takes to eat 60-some hot dogs](
[George Shea announces the Nathan's Hot Dog Eating Contest on July 4, 2018 in the Coney Island neighborhood of the Brooklyn borough of New York City.]( Steven Ferdman/WireImage âThe Nathanâs Famous Fourth of July Hot Dog Eating Contest is the crucible through which greatness is forged,â George Shea likes to say. Itâs not bluster: Shea is the co-founder and chairman of Major League Eating, the organization that holds about 70 eating competitions throughout the year, including the July Fourth hot dog eating contest in Coney Island. Sheaâs performance as emcee of that contest has turned him into an American legend. Every Fourth of July at Nathanâs Famous, Shea goes viral for [his]( [intros]( that whip a crowd of 35,000 people (and millions more watching at home) into a frenzy to cheer on the most prolific competitive eaters of our time. Before the dogs hit the stage and the grandstands fill up with viewers hungry for drama, Morning Brew caught up with Shea to discuss what itâs like to witness greatness up close. Here is a snippet from our interview. MB: What is it like to watch Joey Chestnut eat up close? GS: What I feel from Joey is this intense anxiety, focus, and fury. A whole-body tension. Itâs like a spring wound way too tight. And it unwinds through the contest. Itâs encased fury, but not anger so much as tension and energy. But the real takeaway for me is the dynamic between Joey and the crowd, the energy that comes back to the stage from the crowd is incredible. And so when I think of Joey eating, Iâm sort of outside of that loop. But Iâm right near that loop. And that loop is incredible. [Read the whole thing here](. This interview has been edited and condensed for clarity. TOGETHER WITH CISCO SECURE
[Cisco Secure]( Stronger than ever : Tumultuous times call for planning, security, and resiliency. Fortunately, you get all 3 with Cisco. Their Security Outcomes Report talks all things cybersecurity resilience and building the right strategy, and it offers insights from more than 4,700 industry pros. [Get the report](. CALENDAR [The week ahead](#)
[Carlos Alcaraz of Spain plays a backhand against Jannik Sinner of Italy during their Men's Singles Fourth Round match on day seven of The Championships Wimbledon 2022]Ryan Pierse/Getty Images Wimbledon begins today: Novak Djokovic is the clear favorite in the menâs draw, but look out for Taylor Fritz (No. 9 in the world) and Frances Tiafoe (No. 10). Itâs the first time since 2012 that two American men are [ranked]( in the Top 10 entering Wimbledon. July Fourth is tomorrow. If you havenât bought supplies for your cookout yet, youâll find that sirloin steak and processed cheese for your burger are [more expensive]( than last July Fourth, but chicken and eggs are cheaper, according to Wells Fargoâs Chief Agricultural Economist Michael Swanson. Plus, filling up your gas tank will cost you about $1.30 less per gallon than a year ago, per AAA. Jobs report incoming: The June jobs report highlights a relatively slow week for economic data. Once again, like in every month before it since January 2021, the report is expected to show that companies are still on the hiring grind, adding an estimated 225,000 new jobs last month. Everything else: - Taylor Swiftâs re-recorded album [Speak Now (Taylo]( Version)]( will be released on Friday. Sheâll be performing in Kansas City that night, if youâre keeping tabs.
- The annual Running of the Bulls in Pamplona, Spain, starts on Friday.
- The Tour de France grinds on in the southwest part of the country. You can check out the superhuman athleticism on Peacock. GRAB BAG [Key performance indicators](#)
[Sign saying that Buc-ee's is now open in Sevierville, TN]Buc-eeâs Beaver on Twitter Stat: What better way to celebrate Americaâs birthday than by visiting the [worldâs largest gas station]( Opened last week, the Buc-eeâs location near Sevierville, TN, spans 74,000 square feet, has 120 fuel pumps, and employs 350 people to staff it 24/7, per The Drive. Ballâs in your court, Wawa. Quote: âWe want to calm things down.â The grandmother of the 17-year-old who was fatally shot by a French police officer called on the rioters to [stop their violent attacks]( following nearly a week of protests. The riots appear to be abating somewhat, but on Sunday, a Paris-area mayorâs wife and child were injured when a burning car hit their home in the middle of the night. The killing of the teenager, known as Nahel, at a traffic stop unleashed long-simmering frustrations over police mistreatment of French immigrants, particularly those of North African descent. Read: Why the champions of affirmative action had to leave Asian Americans behind. ([New Yorker]( NEWS [What else is brewing](#) - [Tesla]( delivered a record number of vehicles in the second quarter, topping estimates. Those price cuts definitely helped.
- [Two people]( were killed and 28 injured in a shooting at a block party in Baltimore on Sunday.
- [Goldman Sachs]( is looking to end its partnership with Apple and have American Express take over, the WSJ reports.
- [A growing number]( of Australian students are âhot-beddingââsharing a bed with a strangerâbecause rental costs are too high.
- [Do the style choices]( on And Just Like That⦠mark the end of âquiet luxuryâ? RECS
[Monday to-do list image] How to act like a boss: Hereâs a [practical guide]( to having âexecutive presence.â Eclectic cookout playlist: [These songs]( were the most upvoted from various artist subreddits. Which supermarket bagel is best? A [blind taste test](. Spoil it: Watching movies the whole way through is overratedâthis website will [give you the ending](. New to you: Did you know we have a newsletter written specifically for professionals in the IT industry? [Subscribe to IT Brew](. Wood if you could: Now you can. The [Tenuto 2]( is the first and only FDA-registered male vibrator clinically proven to combat ED. Experience extended performance and [boost intimacy for both partners]( *This is sponsored advertising content. GAMES [The puzzle section](#) Turntable: Have a little more time on your hands today? Brew a pot of coffee and dive into Turntable, which asks you to find the 43 words hidden in the letter jumble. [Play it here](. American colonial trivia Kinda have to today. Can you name the two US states with a coastline on the Atlantic Ocean (not just the Gulf of Mexico) that werenât among the original 13 American colonies? SHARE THE BREW [Share Morning Brew]( with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag. Weâre saying weâll give you free stuff and more friends if you share a link. One link. Your referral count: 0 [Click to Share]( Or copy & paste your referral link to others:
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