☕️ Nasa's next stop

Netflix is in desperation mode... April 21, 2022 [View Online]( | [Sign Up]( | [Shop]( [Morning Brew]( TOGETHER WITH [Organifi]( Good morning and happy 96th birthday to Queen Elizabeth II. Having ascended the throne at age 25, she’s the longest reigning British monarch in history. But today will be pretty chill compared to the much bigger party over the summer. You see, the queen actually has two birthdays: one on her actual birth date and one “official” birthday in June, which is when the Brits go all-out. That royal tradition was started by her great-grandfather, Edward VII, who was born in November and got tired of his friends bailing because they didn’t want to Uber in the cold. —Neal Freyman, Jamie Wilde, Matty Merritt MARKETS Nasdaq 13,453.07 -1.22% S&P 4,459.45 -0.06% Dow 35,160.79 +0.71% 10-Year 2.916% -2.5 bps Bitcoin $41,452.23 +0.36% Netflix $226.19 -35.12% *Stock data as of market close, cryptocurrency data as of 10:00pm ET. [Here's what these numbers mean.]( - Markets: Yesterday was a [tale of two markets](. The Dow, which is home to blue-chip corporations like P&G, gained, while the Nasdaq, comprised of tech stocks, faltered. Who’s to blame? Netflix, of course, which is now the worst performing stock in the S&P this year. More on that in a sec. - Covid: The DOJ [appealed]( a judge’s ruling that overturned a federal mask mandate for transportation. The move came at the suggestion of the CDC, which determined that people should still wear masks in indoor public transportation settings. MEDIA [Wall Street gives Netflix an ultimatum]( [Netflix TV broken](Grant Thomas On a new Netflix show, top bakers make celebrity judges decide, Is It Cake? But maybe a more relevant question for Netflix is, is it toast? The streaming company’s stock [collapsed 35%]( yesterday, wiping out $54 billion in market value and marking its worst trading day since 2004. The proximate cause is Netflix’s shocking earnings report Tuesday afternoon, in which it revealed it lost subscribers in Q1 when investors expected a gain. But one does not simply lose more than one-third of your market value without inviting existential doubts about your business model. Here’s a quick look at the major challenges facing Netflix: 1. Covid behaviors have not been sticky. Turns out, people don’t actually want to watch crappy shows like Tiger King when there are other things to do. Netflix’s stock surged to an all-time high last year as it was gobbling up subscribers during the pandemic. But, like we’ve seen with the plunging shares of other pandemic winners like Zoom and Peloton, that hypergrowth turned out to be a blip. 2. The competition is fierce. Netflix once dominated the streaming industry—and it’s still the largest service by far, with 222 million global subscribers. But virtually every entertainment company caught on to what Netflix pioneered and has launched a streaming service. And with inflation at a 41-year high, consumers are only choosing a select few to pay for: 35% of Americans said they cut out a monthly subscription in the past six months. 3. Its content doesn’t stand out. Given all that competition (not to mention a content budget of $17 billion annually), Netflix needs to [continuously release]( hit TV shows like Bridgerton and Squid Game to attract and retain its customer base. But overall, its content “is simply not resonating relative to the level of spend,” according to research firm LightShed Partners, especially its English-language programming. Bottom line: Netflix has a few tools in its toolbox to kickstart growth, such as selling ads and cracking down on widespread password sharing. But there’s a reason that Netflix’s report sent shares of companies across the media industry, including Roku and Paramount Global, lower yesterday. The streaming market, it seems, may have hit a peak.—NF �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=Wall%20Street%20gives%20Netflix%20an%20ultimatum%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2F2022%2F04%2F20%2Fnetflix-stock-collapses%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3Da905682a%26utm_source%3Demail_share%0A TOGETHER WITH ORGANIFI [Who knew mornings could be this good?](#) [Organifi]( You’ve nearly perfected your morning routine. You wake up early for a run, take a nice long shower, and read your favorite daily newsletter. (Ahem, that’s us, right? Right?!) But there’s one essential piece you’re missing: [Green Juice by Organifi](. A daily serving of Organifi’s Green Juice will help lower your levels of cortisol (aka that pesky stress hormone), reduce cravings, and keep you on your A game all day. Plus, [this Green Juice]( has a minty matcha flavor and a *new* crisp apple flavor that make wellness both easy and delicious. This powder is ready to mix right from the canister and comes packed with adaptogenic superfoods like spirulina and wheatgrass. Take 25% off your entire purchase + get free shipping (with a risk-free money-back guarantee) [here](. WORLD [Tour de headlines]( [Wimbledon](Matthias Hangst/Getty Images Russian and Belaurisan players are blocked from Wimbledon. The iconic British tennis tournament held during the summer has [banned players]( from both countries, which includes men’s world No. 2 Daniil Medvedev of Russia and women’s No. 4 Aryna Sabalenka of Belarus. Wimbledon is the first tennis event to prohibit individuals from playing as a result of the war in Ukraine. Your genius bar is organizing. Apple Store workers at an Atlanta location became the first at the company to [file for unionization](. Roughly 70% of the 100 eligible employees at the store, including salespeople and technicians, signed union authorization cards to join the Communications Workers of America. Other Apple workers at a store in NYC said this weekend that they were collecting signatures to form a union, in the hopes of locking down a $30 minimum wage and better benefits. Revolve responds to festival fail. The clothing retailer held an invite-only festival a hop and a skip from Coachella last weekend that catered to influencers. But according to posts about the event, poor planning on Revolve’s part led to attendees [being stranded]( in the desert heat while waiting for shuttles. Some said they saw people pass out and compared the whole affair to Fyre Festival. Revolve apologized for the incident. �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=Tour%20de%20headlines%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2F2022%2F04%2F20%2Fatlanta-apple-store-workers-file-for-first-ever-union%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3Da905682a%26utm_source%3Demail_share%0A SOCIAL MEDIA [Elon Musk hints at ______ offer for Twitter]( [Elon Musk on SNL](Saturday Night Live/NBC via Giphy Elon Musk had Twitter users [fill in the blank]( when he tweeted “____ is the Night” on Tuesday. Since decoding Musk’s social posts counts as journalism now, many are speculating that his tweet is a reference to F. Scott Fitzgerald’s novel Tender Is the Night and, simultaneously, his intention to make a “tender offer” for Twitter. Further evidence: Last week, following his $43 billion bid to acquire the social media company, he tweeted “ Love Me Tender ” (an Elvis Presley song). Okay but… What is a tender offer? It’s an offer to buy all of a company’s shares at a set price from every individual shareholder. In other words, shareholders are given the option to cash out so that one individual or company can take over. In Musk’s case, though, a “poison pill” plan implemented by Twitter’s board last week effectively prevents him from purchasing more than a 15% stake, and he already has over 9%. So even if he makes a tender offer, he won’t be able to buy the shares he offers to snatch up. Unless…Twitter’s board decides to crush its poison pill, which they might consider doing if the majority of shareholders chooses to accept Musk’s tender offer. If they were to keep the poison pill in place in that scenario, they’d risk reinforcing a narrative Musk has been pushing that Twitter’s board isn’t acting in shareholders’ best interests. Learn more: Bloomberg’s Matt Levine broke it down [here](.—JW �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=Elon%20Musk%20hints%20at%20______%20offer%20for%20Twitter%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2Felon-musk-twitter-tender-offer%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3Da905682a%26utm_source%3Demail_share%0A SPACE [What to expect for the next 10 years in space]( [The planet Uranus. There's a white dot near the center of Uranus’ blue-green disk is the icy moon Ariel.](2006 NASA Hubble Space Telescope image of the planet Uranus with its icy moon, Ariel. The National Academies of Sciences, Engineering and Medicine [released]( its once-a-decade survey on Tuesday to reveal its funding recommendations for future outer space study. They didn’t accept our “find out what Jupiter tastes like” request, but the report does offer a peek into what we can expect from NASA and other space industry players in the next decade. Booking a trip to Uranus. Much to every middle schooler’s delight, the report declared a ~$4 billion SpaceX-launched journey to the icy giant as a “flagship” or priority mission for NASA. If NASA agrees, we could be looking at a 2031 launch date. Confronting space’s underrepresentation. For the first time, the survey discussed systemic bias and meager representation of marginalized groups in the industry. It also endorsed the dual anonymous peer review system, which forces committees to evaluate scientific proposals without knowing the identity of the authors. Blowing up asteroids. The survey recommended that NASA try a dress rehearsal for defending us from space rocks by beefing up planetary defense. One asteroid, Apophis, that will zoom close to Earth in 2029 might be the leading lady.—MM �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=What%20to%20expect%20for%20the%20next%2010%20years%20in%20space%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2FDecadal-survey-declared-Uranus-mission-priority%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3Da905682a%26utm_source%3Demail_share%0A GRAB BAG [Key performance indicators]( [Homes in Long Island](John Keating/Newsday RM via Getty Images Stat: Buying a home just keeps getting more painful. The median existing-home price in the US hit an all-time high of [$375,300]( in March, up 15% from the year before. With surging mortgage rates and higher home prices, the average borrower is paying ~38% more than they would have for the same home a year ago, per Realtor.com. Quote: “I don’t see a SINGLE beneficiary of this insane war! Innocent people and soldiers are dying.” That’s something you don’t hear a Russian oligarch say every day. Entrepreneur Oleg Tinkov [blasted]( his country’s invasion of Ukraine in an Instagram post, becoming one of the few members of the Russian elite to directly criticize Putin’s invasion. Meanwhile, a “small but growing number” of senior insiders at the Kremlin is [questioning]( Putin’s decision to go to war, Bloomberg reports. Read: Marriage moves to the metaverse. ([Morning Brew]() Ask: Masks are now optional on domestic flights in the US. Will you still wear one? [Yes]( [No]( �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=Key%20performance%20indicators%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2F2022%2F04%2F20%2Fkey-performance-indicators-april-21%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3Da905682a%26utm_source%3Demail_share%0A BREW'S BETS The power of TikTok: After someone made a seemingly unremarkable sound on one TikTok video, other users went on a remixing spree. [Here’s what they made](. Someone please check on Finland: They’re apparently [obsessed with buckets](. Short story time: We found the one short for every sport. With a classic athletic fit, 4-way stretch, and everywhere functionality, Vuori’s Kore Shorts are built to keep you feeling fresh all day. [Take 20% off your first purchase here](.* The vacay economy is taking off: Using AI and fractional ownership, reAlpha has revolutionized access to Airbnb properties, unlocking a $1.2T market. Wanna get in on all this growth? [Invest in reAlpha’s entire portfolio as a shareholder here](.* *This is sponsored advertising content. WHAT ELSE IS BREWING - [Tesla]( scored record profits in Q1 by managing to avoid the worst of the supply chain issues that hampered the rest of the auto industry. - [The DOJ]( charged 21 people for Covid health fraud schemes totaling around $150 million. - [More than 5 million people]( have now fled Ukraine since Russia launched its invasion. - [Coinbase]( launched a beta version of its much-hyped NFT marketplace. - [Fan of r/AmItheAsshole](? Now, a Reddit-trained AI can give you the answer. GAMES [The puzzle section](#) Brew Mini: Thursday Minis are more complex than Tuesday Minis, so if you’re up for a challenge (and we know you are), [solve it here](. Three headlines and a lie Three of these news headlines are real and one is faker than the structural integrity of a Shein corset. Can you guess the odd one out? - The IRS says it will [introduce]( a virtual chatbot, Taxy the Toucan, in 2023 to help filers - Japanese researchers [develop]( electric chopsticks to enhance salty taste - A link to a foot fetish film was accidentally [tweeted]( by the Canadian Health Ministry - Illinois man “[inhales](” drill bit during dental visit SHARE THE BREW [Share Morning Brew]( with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag. We’re saying we’ll give you free stuff and more friends if you share a link. One link. Your referral count: 0 [Click to Share]( Or copy & paste your referral link to others: [morningbrew.com/daily/r/?kid=a905682a]( ANSWER Sadly, we made up Taxy the Toucan. � � � � � Written by [Neal Freyman](, [Jamie Wilde](, and [Matty Merritt]( Was this email forwarded to you? Sign up [here](. WANT MORE BREW? Industry news, with a sense of humor → - [Emerging Tech Brew](: AI, crypto, space, autonomous vehicles, and more - [HR Brew](: analysis of the employee-employer relationship - [Marketing Brew](: the buzziest happenings in marketing and advertising Tips for smarter living → - [Money Scoop](: your personal finance upgrade - [Money With Katie](: manifest your financial freedom - [Sidekick](: lifestyle recs from every corner of the internet [ADVERTISE]( // [CAREERS]( // [SHOP]( // [FAQ]( Update your email preferences or unsubscribe [here](. View our privacy policy [here](. Copyright © 2022 Morning Brew. All rights reserved. 22 W 19th St, 4th Floor, New York, NY 10011