☕️ The future is Kohl's

Peloton is having a tough 2022... January 21, 2022 [View Online]( | [Sign Up]( | [Shop]( [Morning Brew]( TOGETHER WITH [The Motley Fool]( Good morning. It's that time of the year when you wish you could snap your fingers and fast forward two months. But until Elon Musk invents time travel...we'll have to get through these cold days together, one How I Met Your Father episode at a time. —Max Knoblauch, Neal Freyman, Matty Merritt MARKETS Nasdaq 14,154.02 -1.30% S&P 4,482.73 -1.10% Dow 34,715.39 -0.89% 10-Year 1.810% -5.9 bps Bitcoin $41,311.96 -1.51% Netflix $405.20 -20.28% *Stock data as of market close, cryptocurrency data as of 6:00pm ET. [Here's what these numbers mean.]( - Markets: The S&P 500 closed [below 4,500 points]( for the first time since October after a heavy sell-off in the final hour of the trading day. Things got worse from there: Netflix stock [tumbled]( in after-hours trading when it revealed slowing subscriber growth for the prior and current quarters. - Economy: The number of people filing jobless claims took an [unexpectedly big jump]( last week after a period of historically low readings. The pop is likely a sign of Omicron disruptions hitting the labor market, and economists expect it to be temporary. FITNESS [Peloton needs a minute]( [A Peloton framed as a skeleton ](Dianna "Mick" McDougall Peloton desperately needs a Cody Rigsby ride to snap out of its current malaise. The at-home exercise company that boomed during the early days of the pandemic is [temporarily pausing]( production of its bikes and treadmills starting in February, according to a CNBC report. Peloton’s stock tanked 25% after that news broke; closing at $24.22 a share, it’s given up all of its pandemic gains. Funnily enough, the company had exactly the opposite problem last winter as it was scrambling to ship more bikes to meet the soaring demand of gym rats trying to piece together a lockdown workout. - With some customers waiting as long as two months for their bikes, Peloton spent $420 million to buy exercise equipment manufacturer Precor to help expedite production. - In May, Peloton announced it was dropping $400 million to build its first US factory in Ohio that would be completed in 2023. But it clearly overestimated how many people wanted to get sweaty in their living rooms when they could get sweaty near someone’s dad on an elliptical. Demand for Peloton’s products have sagged as gyms reopened, customers balked at the high price point, and competitors flooded the market. Next thing it knew, more Pelotons were sitting on Facebook Marketplace than in delivery vans. Zoom out: The news of a production pause follows a wave of damaging reports and rough PR for Peloton: - On Tuesday, CNBC reported that Peloton hired consulting firm McKinsey to put the company’s cost structure through a HIIT class. - Some of the top execs at the home workout empire have reportedly [discussed]( laying off 41% of the sales and marketing teams, slashing underperformers in the e-commerce department, and closing retail locations. - Unfortunate product placement in the SATC reboot, where the character Mr. Big has a heart attack and dies after a Peloton workout, didn’t help. Looking ahead…Peloton will try to rally behind the launch of Peloton Guide, a $495 strength training program that would rival Lululemon’s Mirror. The product was supposed to launch last October, but might not arrive until April.—MM �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=Peloton%20needs%20a%20minute%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2Fpeloton-pauses-production-stocks-fall%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%26mid%3D{{md5%28profile.email%29}}%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3D4904f90a%26utm_source%3Demail_share%0A ECONOMY [Should the dollar get disrupted?]( [A gold coin with a US government building on it](Francis Scialabba It’s not just people with monkey avatars who are asking. The Federal Reserve released a [highly anticipated report]( yesterday on the question of whether to issue a US digital dollar. - Note: A central bank digital currency (CBDC), is not like bitcoin. Whereas the entire point of cryptocurrencies is to sidestep central bank regulation, the US digital dollar would be an electronic version of the Fed-backed cash in your wallet. In this initial report, the Fed stayed as noncommittal as Switzerland, writing that it “takes no position on the ultimate desirability” of a digital dollar. But it did present some of the potential advantages and disadvantages of one.  - The promise: A digital dollar could speed up payments (particularly between countries), and help preserve the dominance of the US dollar as other countries, like China, launch their own CBDCs. - The peril: The Fed noted that the digital currency would need to “preserve monetary and financial stability,” as well as guard against illicit uses and protect people’s privacy. In the months ahead, the nitty-gritty work of assessing those opportunities and risks will happen, but lawmakers will have the ultimate say. The Fed said it would not move forward with a digital dollar “without clear support” from the White House and Congress. It also wants your take: If you have strong opinions on the digital dollar, the Fed wants to hear from you. Fill out [this form]( to weigh in.—NF �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=Should%20the%20dollar%20get%20disrupted%3F%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2F2022%2F01%2F20%2Ffederal-reserve-digital-dollar-report%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%26mid%3D{{md5%28profile.email%29}}%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3D4904f90a%26utm_source%3Demail_share%0A RETAIL [Amazon's so sick of the internet]( [The interior of a clothing store by Amazon.](Amazon Amazon has looked into the future and the future is Kohl’s. The mega corporation announced Thursday that it plans to open its [first physical clothing store]( later this year in sunny Glendale, California. The store, called Amazon Style (a clever combination of the company’s name and the concept of style) will feature some techy upgrades to old-school physical retail. Okay, maybe it’s more like, future Kohl’s. - Customers can send items to a fitting room via the Amazon Shopping app. - QR codes on items can be scanned to see additional sizes, colors, and ratings. - Fitting rooms will offer new recommendations based on what customers want to try on. Rather than being a glorified outlet store for AmazonBasics, Amazon Style plans to “meet every budget and price point”—with offerings ranging from $5 socks to $500 shirts with complicated patterns. Why? Aside from being closer to Auntie Anne’s, you mean? Well, the customer base is there. A survey from last year showed that 34% of millennial consumers said they start with Amazon when searching for clothes. Plus, even in the age of e-commerce shoppers still love touching every item on a rack: 85% of US retail sales still happen in-store. PS: If you want more retail news, we've got a newsletter for that. Sign up for Retail Brew [here](.—MK �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=Amazon%27s%20so%20sick%20of%20the%20internet%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2Famazon-style-clothing-store-brick-and-mortar%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%26mid%3D{{md5%28profile.email%29}}%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3D4904f90a%26utm_source%3Demail_share%0A TOGETHER WITH THE MOTLEY FOOL [Picked at peak freshness](#) [The Motley Fool]( Looking at potential stock picks can sometimes feel like sifting through honeydew melons at the grocery store—it’s hard to make an informed decision (seriously, how can you tell when those things are ripe?). The Motley Fool may not deal in fresh produce, but they can help you when it comes to stock picks. In fact, [The Motley Fool Stock Advisor’s “All In” buy signal]( just rang its mighty bell for a new stock they think has the potential to become a rather fruitful investment (sorry). The Fool only issues this signal for stocks their analyst team researches and agrees on—for context, Netflix got the same nod back in 2007 (up 19,116% as of 1/11/22) and Tesla in 2012 (up 16,027% as of 1/11/22). Enjoy the fruits of the Fool’s labor—[join today and get their latest pick here](. GRAB BAG [Key performance indicators]( [BESSEMER, AL - MARCH 28: An Amazon-sponsored billboard urging employees ...](Elijah Nouvelage/Getty Images Stat: Union membership [fell]( to record lows in 2021 in the US, despite the flurry of strikes and union drives at corporations like Amazon, Starbucks, and Kellogg. The percentage of wage and salary workers who were part of a union dropped to 10.3% last year from 10.8% in 2020. Quote: “If you have the opportunity—go for it.” 19-year-old Zara Rutherford is encouraging people to “do something crazy with your life” after she became the [youngest woman]( to fly solo around the world yesterday. It took her five months in total to circumnavigate the globe—two months more than planned due to bad weather. Read: How Nike turned its brand into a $35 billion cognitive “shortcut.” ([Fast Company]() �  �  �  mailto:?subject=Check%20out%20this%20story%20from%20Morning%20Brew%21&body=Key%20performance%20indicators%3A%20https%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fstories%2F2022%2F01%2F20%2Fkey-performance-indicators-january-21%3Futm_campaign%3Dmb%26utm_medium%3Dnewsletter%26utm_source%3Dmorning_brew%26mid%3D{{md5%28profile.email%29}}%0A%0AWant%20more%20great%20content%3F%20Subscribe%20to%20Daily%20Brew%20%E2%80%94%20Delivering%20the%20latest%20business%20news%20from%20Wall%20St.%20to%20Silicon%20Valley%2C%20daily.%0Ahttps%3A%2F%2Fwww.morningbrew.com%2Fdaily%2Fr%2F%3Fkid%3D4904f90a%26utm_source%3Demail_share%0A QUIZ [Central bank digital quiz](#) [News Quiz image ]( The feeling of getting a 5/5 on the Brew’s Weekly News Quiz has been compared to being on the only flight at the airport that wasn’t canceled. It’s that satisfying. [Ace the quiz](. WHAT ELSE IS BREWING - [A bipartisan antitrust bill]( targeting Big Tech will head to the Senate floor after getting the thumbs up from the Senate Judiciary Committee. - [Twitter]( is allowing Twitter Blue users to add NFTs to their profile pics. - [The DOJ]( dropped its case against an MIT professor charged with hiding research ties to China. - [The CIA]( said that “Havana Syndrome,” a mysterious illness that’s affected US diplomats around the globe, is most likely not the result of sustained attacks by a foreign adversary. - [Mars]( announced that its M&M characters are getting a redesign for a “more dynamic, progressive world.” BREW'S BETS Know what’s interesting? 0% interest ‘til late 2023. This new card just hit the scene, offering 0% interest for up to 21 months, cell phone protection, and no annual fee. [Apply here](.* Tweaking the dials on your portfolio can be tricky. Let Wealthfront do the work. Their software automatically handles the trading and regularly rebalances your portfolio for you. And with Tax-Loss Harvesting, Wealthfront is working to help lower the taxes you owe. [Get started](.* Upcoming shows/movies/concerts: [These]( look good. So does [this](. [This one]( looks bad. What to cook in your Dutch oven: Better question is what not to cook in there. Check out [these recipes]( to help you leverage one of the best pieces of cookware in the kitchen. The Brew is entering the metaverse: Well, not really, but we have launched a YouTube series called “The Future of NFTs” to help you understand all things nonfungible. [Check it out](. *This is sponsored advertising content GAMES [Friday puzzle](#) You might need a pen and paper for this one: Place eight queens on the chess board below so that no queen is threatening another. That means no two queens can share the same row, column, or diagonal. [Empty chess board ] SHARE THE BREW [An opportunity to upgrade your tech, on us](#) [A promotional image on upgrading your tech ]( If you're still clinging to that iPhone from 2014, it just might be time for a replacement—and the Brew Crew might have you covered. We're giving away $1,000 to five readers; all you have to do to be eligible to win is to refer three people to the Brew by Saturday. BTW, today is Friday, so if you want to enter the contest make sure you hammer that blue button right now to get your friends, family, or co-workers signed up. [Share to win]( *Only readers with a US address are eligible to participate. Here are the [terms and conditions](. ANSWER There are too many possible solutions to show here, so check out the answers at [this link](. ✤ A Note From Wealthfront Morning Brew receives cash compensation from Wealthfront Advisers LLC for sponsored advertising materials. Morning Brew is not a client and this is a paid endorsement. Please click [here]( for further details. � � � � � Written by [Neal Freyman](, [Matty Merritt](, and [Max Knoblauch]( Was this email forwarded to you? Sign up [here](. WANT MORE BREW? Industry news, with a sense of humor → - [Emerging Tech Brew](: AI, crypto, space, autonomous vehicles, and more - [HR Brew](: analysis of the employee-employer relationship - [Marketing Brew](: the buzziest happenings in marketing and advertising - [Retail Brew](: retail trends from DTC to "buy now, pay later" Tips for smarter living → - [Money Scoop](: your personal finance upgrade - [Sidekick](: lifestyle recs from every corner of the internet Podcasts → [Business Casual]( and [Founder's Journal]( [YouTube]( Accelerate Your Career → - [MB/A](: virtual 8-week program designed to broaden your skill set [ADVERTISE]( // [CAREERS]( // [SHOP]( // [FAQ]( Update your email preferences or unsubscribe [here](. View our privacy policy [here](. Copyright © 2022 Morning Brew. 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