Earnings season has begun

  Friday's headlines - and how to trade them   Earnings, retail numbers drive markets move lower With several companies officially kicking off corporate earnings season - JPMorgan (JPM), Wells Fargo (WFC), United Health (UNH) among others - markets moved lower. Traders and investors are also digesting the latest macroeconomic news - retail sales fell more than expected on a month over month basis. Economists expected retail sales to contract 0.4%, however retail numbers fell 0.8%, partially driven by lower gas prices. A contraction in inflation - as seen earlier this week with lower than expected Consumer Price Index (CPI) and Producer Price Index (PPI) numbers - could also have contributed to weaker than expected retail sales. Elsewhere, JPMorgan (JPM) reported revenue which beat analyst expectations. The stock is up 7% at time of writing. Wells Fargo (WFC) shares are relatively unchanged after the company reported profit and revenue above Wall Street estimates. United Health (UNH) shares have shed nearly 3% at time of writing even though the health care giant reported better-than-expected numbers. The small-cap focused Russell 2000 ETF (IWM) is leading markets to the downside, down 1.3% at time of writing. The S&P 500 ETF (SPY) is down 0.5%, while the Nasdaq-100 ETF (QQQ) has fallen 0.7%.   The dreaded “R” word During a whirlwind week of economic reports, perhaps none was more important than the Federal Open Market Committee (FOMC) minutes release. While generally considered not as important as the post-FOMC rate hike decision and press conference, Wednesday’s FOMC minutes release contained the dreaded “R” word - Recession. Members of the Federal Reserve believe the US economy could be in for a “mild recession” in the second half of the year. This single statement helped drive markets lower. What exactly is a recession? And what does it mean for traders? Money Morning LIVE recently broke down the technicalities of a recession, and how we got there. [Click here]( or the clip below, to learn how traders can best be prepared for a shift in the overall economic outlook.     How to generate wealth in any market In a volatile market, traders have a multitude of choices on how to deploy their capital to make money. But what happens when volatility slows down? Volatility Specialist Andrew Giovinazzi has seen it all… Bull markets, bear markets, recessions…you name it. So even though market conditions are in flux, he’s not worried at all. Why? Because Andrew’s developed a trading strategy that works in any market. [It’s so reliable, you can set it to your calendar.]( And that’s exactly what Andrew wants to show you how to do. This strategy has produced an average return of 8% every 14 days over the last 7 months, and relies on a market pattern that has occurred 94 of the 95 past months. So that means this strategy has provided 8% returns - that’s better than any CD or money market fund available right now - during times such as the Covid flash crash, the bull market of 2020 and 2021, the bear market of 2022, and is even beating the S&P for 2023. And you can schedule those 8% returns by appointment. [Click here]( or the image below, to see how Andrew’s doing it.     Why one trader isn’t worried about a recession Kenny Glick is a man on a mission. While everyone else - including his colleagues at Money Morning LIVE - are wondering how best to position themselves to profit during an impending recession, he and his Warlock's World members are busy profiting by making nimble day trades around VWAP - that's volume weighted average price. Many might think Kenny is a screaming maniac - if you ask me that's part of his charm - but often times his poignant message gets lost in the presentation. [Click here]( or the image below, to hear why Kenny isn't worried about all this recession chatter at all - and why you shouldn't be either.       Kenny's a gem. While major financial media is telling traders and investors they should be very afraid, Kenny is showing his Warlock's World members how to find daily profits. And the single best time to trade with Kenny is during earnings season - which conveniently kicked off today. Right now you can sign up for a lifetime Warlock's World subscription - which gets you access to Kenny's exclusive pre- and post-market trading sessions - for 40% off. 40% off. 40% off! Everywhere else you see prices going up...from gas to eggs. But not for a lifetime Warlock's World subscription...the price is going down. All you have to do is call 877-568-0407 today, and you can trade earnings with Kenny FOREVER. But you have to act fast - this deal expires soon.   We’d love to hear from you! There’s nothing more that we value than hearing from our loyal Money Morning LIVE audience! (Especially hearing how much you LOVE the content you receive from Trading Today) So whatever your pleasure - whether it’s [Twitter]( [Instagram]( [TikTok]( or [Facebook]( - give us a like, a follow, or leave us a comment (or an emoji 💸)! Never miss another episode of Money Morning LIVE! [Sign up for text alerts right here]( - and be the first to know when (and where) we’ll be having special guests, access our daily watchlist, and much more! Have a great Friday - Rob Booker   [Twitter]( [Instagram]( [TikTok]( [Facebook](   [It’s Time to Unleash Brute Force!]( Tom Gentile’s brute-force algorithm is normally locked down tight. But today, he’s turning the beast loose so that you can witness the sheer power of historic trades found in hindsight, like 709% in 11 days, 800% in 25 days, and 1,200% in 9 days for yourself. 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