A miserable failure

Here's a case study from yours truly - one of my first marketing projects Are you a Diamond Mastermind client? Have you registered to attend your mastermind yet? If not, click [here](41475b/ct0_0/1?sid=TV2%3ARQVnhF84Y) to register - you can either go to Sunset del Mar in Costa Rica, or Serenity Island in Fiji. [MOBE DAILY](41475b/ct1_0/1?sid=TV2%3ARQVnhF84Y) [] [START YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3ARQVnhF84Y) [] [SCALE YOUR BUSINESS](41475b/ct3_0/1?sid=TV2%3ARQVnhF84Y) [] [GROW YOUR WEALTH](41475b/ct4_0/1?sid=TV2%3ARQVnhF84Y) [] MOBE Daily #175 "It's fine to celebrate success but it is more important to heed the lessons of failure." ~ Bill Gates Hey, In all the business ventures I've entered into, I've never once got the marketing right on the first attempt. Most of my first attempts have been miserable failures. Collectively these failures have cost me millions of dollars. But I'm fine with them. It's part of the process - you should accept that when you enter a new industry as an outsider, you're bound to get it wrong more often than right. There's things you'll only learn through experience. Example; for my first 2 years in internet marketing, there was a long string of failures. My first venture was as a distributor for a company which sold a personal development home study course, then 3 day and 5 day events on the back-end. I ended up putting close to $40,000 into that company, which represented just about everything I had - so I was very motivated to do well. Their business model was to do a live sales webinar every night, and the distributors would promote these webinars, get people to attend, then follow up to collect a decision. Besides that the support was very light. No pre-built websites or funnels, no phone sales team, no scripts for you to learn yourself. You had to figure out everything yourself, and I couldn't make a sale to save my life. I noticed that a lot of the top earners in the company were building their own brands. They had their own websites and they provided training for their teams. I figured I needed to do the same. So I went and created a membership website called 'Home Business Builders.' My website building skills were really primitive back then. They still are (these days I have a team of people who do that for me). To the left is what the website looked like back in early 2010. That logo was a $5 job. The site was not pretty, the copy was fairly lame - but it was a start. I then spent weeks creating a course called '30 Days to Freedom,' which walked people through every different thing they would need to know about the business. For example, on day 7, I'd teach about pay-per-click marketing for Bing, on day 8 would be pay-per-click marketing for Google AdWords, and so on. I myself was no expert at these traffic methods. But I'd figured out enough to create some basic camtasia videos, and also found a few free training videos on youtube. My marketing strategy was to give away the first 7 steps for free. If people liked those 7 steps, they could either buy the rest of the steps, or, spend 2 grand to buy the personal development course I was promoting and get the rest of the steps for free. All up the whole thing took several months to put together. But I was sure it would be a massive success. So I launched. And then waited. And waited. No one was buying. A few people started to go through the steps. But they rarely made it past step 3. I had put way too much content in each step, and people were being overloaded with info. And because I was giving those first 7 steps away for free, they didn't value the training (even though it was genuinely good). Home Business Builders never really took off. And initially, that depressed and frustrated me. I'd put so much effort into it, and got practically nothing in return. But in hindsight, I learned a lot from this experience. I realized I was giving people what I thought they wanted, but not what they really wanted. People didn't want to learn 7 different traffic methods in 7 days. They wanted the end result: to be able to make a lot of money, without having to do much work, and to be able to enjoy a certain lifestyle. I made a fundamental mistake that a lot of new marketers make, and that was selling people on what they need versus what they want. In marketing, it's always best to sell people on the end result first, and then in your product give them the tools adn training they need. This way, they pay money and have a real level of commitment. The cliche is true - when they don't pay, they don't pay attention. In hindsight, failing was good for me. I learned my lesson and moved on to trying a different approach. And that's what you need to do as well. When your next big promotion flops, then go back to the drawing board and try something else. The biggest mistake you can make as an entrepreneur is to try 2 or 3 things, and then give up. The successful entrepreneurs just keep on failing forwards and making their adjustments. Over the years many more sales and marketing lessons. I share a lot of these lessons in the pages of '[MOBE Advantage](41475b/ct5_0/1?sid=TV2%3ARQVnhF84Y),' which you should immediately subscribe to. These are just some of the tips I've shared in the March issue: - How to get more traffic as you scale your business (from secret sources that cost less and convert better) - The trick to keeping your sales reps happy, motivated and producing maximum sales numbers every month - Phone sales tips to help you maximize your close rate, without making your customers feel "sold to" - Simple steps for growing your Instagram presence, even if you've never done Instagram marketing before - My must-tries, must-dos and must-reads for every entrepreneur (books, websites and tools that will turn you into a more knowledgeable and effective marketer) To get your hands on April's issue before it goes to print, go to [www.mobeadvantage.com](41475b/ct5_1/1?sid=TV2%3ARQVnhF84Y) and sign up for your free trial (just cover postage). [] [] [MOBE Daily#175-1](41475b/ct6_0/1?sid=TV2%3ARQVnhF84Y) [] Your Business is a Marathon, Not a Sprint he actions that lead to business success are not complicated. They're quite simple. To build an audience of 100,000 people on Facebook is something you could be shown how to do in 5 minutes, and something that only needs to cost you just $5 a day. Yet, most people won't do it. They'll try it for a month, see that they're not getting any likes or comments and they'll quit. You can't be in such a hurry to see results, or they'll never come. Watch [this video](41475b/ct6_1/1?sid=TV2%3ARQVnhF84Y), filmed at the [Diamond Mastermind](41475b/ct7_0/1?sid=TV2%3ARQVnhF84Y) in Bali, Indonesia, in which Norbert Orlewicz shows you a better way. [] [] [MOBE Daily#175-2](41475b/ct8_0/1?sid=TV2%3ARQVnhF84Y) [] Why You Must "Leapfrog" Your Way to Success Society teaches us to think sequentially. We are taught that we start at pre-school, then move to kindergarten, work our way up to junior high school and high school. Then we go to college, the military or enter a trade. The perception is that you can follow the steps laid out for you, and you'll be taken care of. If you want to achieve extraordinary results, you can not think this way. Instead, you have to be someone who "leapfrogs" over the steps you're told you must complete sequentially. In [this video](41475b/ct8_1/1?sid=TV2%3ARQVnhF84Y), filmed at the [Platinum Mastermind](41475b/ct9_0/1?sid=TV2%3ARQVnhF84Y) in Curcao, Ed O'Keefe explains why you must "leapfrog" your way to success. [] [] [MOBE Daily#175-3](41475b/ct10_0/1?sid=TV2%3ARQVnhF84Y) [] How to Generate Traffic From Your Personal Brand You've heard that paid traffic is the best way to build your list and generate leads and customers. Paid traffic is an excellent strategy because it's fast. But that doesn't mean it's the only traffic strategy worth doing. While you run your paid traffic campaigns, you should also have a strategy for publishing and distributing content to build your personal brand and attract an organic following. This will take a while to start bringing you results, but once it does, you can get immense amounts of traffic for free. In [this video](41475b/ct10_1/1?sid=TV2%3ARQVnhF84Y), filmed at the [Titanium Mastermind](41475b/ct11_0/1?sid=TV2%3ARQVnhF84Y) in Cabo San Lucas, Mexico, Mike Koenigs outlines the basics of how to use this strategy. [] Talk soon! Matt Lloyd [] [Matt Lloyd](41475b/ct12_0/1?sid=TV2%3ARQVnhF84Y) [] [Matt Lloyd] [] [Instagram-MattLloyd](41475b/ct13_0/1?sid=TV2%3ARQVnhF84Y) [] Create Your Ultimate Lifestyle Here Follow @mattlloydonline for daily videos, photos, and bonus content. [CLICK HERE](41475b/ct13_1/1?sid=TV2%3ARQVnhF84Y) To Follow Matt on Instagram [] [] [FREE BUSINESS TRAINING](41475b/ct14_0/1?sid=TV2%3ARQVnhF84Y) [] [ASK MATT LLOYD](41475b/ct15_0/1?sid=TV2%3ARQVnhF84Y) [] [SUCCESS STORIES](41475b/ct16_0/1?sid=TV2%3ARQVnhF84Y) [] [] [] SHARE THIS CONTENT... 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