Improve your product launches with data

. A metrics-driven guide to successful product launches [productlaunchstrategy.jpg] New Coke. Google Glass. Amazon Fire – disastrous flops. Diet Coke. Gmail. Amazon Prime – miraculous hits. What can we learn from these successes and failures? They teach us that a thorough product launch strategy is essential. Having a documented strategy ensures that the right team members perform the right actions to deliver a clear message. And at every stage of the launch, teams can use data to make more accurate decisions. There are three stages to a [successful product launch](: - Pre-launch. Understand your product and your users, put together a launch strategy document, and create content to support the launch. - Launch. Choose your launch channels based on your users’ needs, not based on what’s convenient for you. Make sure launches happen in a rolling fashion. - Post-launch. Keep up momentum, as initial excitement can burn off quickly. You put in all of that hard work for a reason; make sure you reap the rewards for months afterward. A good product launch strategy can help your new or updated product become one of history’s great successes–instead of one of its greatest flops. [create a launch strategy]( This email was sent to N/A ( [{EMAIL}]() regarding your Mixpanel account Mixpanel, Inc, 405 Howard St, Floor 2, San Francisco, CA 94105 [Visit MIXPANEL]( [Visit Our Blog]( [Unsubscribe]( [App store]( [Play store](