🔥 3 Things

3 Things agencies look for in a freelancer. Working with agencies is one of the best ways to build up a reliable pipeline as a freelancer. But knowing exactly what agencies look for in a freelancer can be a bit of a mystery. My friend and agency-owner David, told me he's more likely to hire freelancers who include [these 3 things]( in their pitch. Do you? 🔥 More in this newsletter: - Can I Get Rich Working with Agencies? [[LINK]( - How I routinely pitch and win 5-figure deals as a freelancer [[LINK]( - 8 Reasons Your Pitch Emails Go to Spam (and How to Fix It) [[LINK]( Enjoy! Preston & the Millo Team Did you know? [Calendrz]( syncs all your Google & Microsoft accounts, unifying multiple calendars: Gmail, Office 365, Google Workspace, outlook.com, Hotmail, etc. Each meeting blocks corresponding time in all calendars, providing a clear view of your true availability to everyone you work with and your family. [Sign up, it's FREE!]( [Uncomplicate your freelance business with Moxie]( Can I Get Rich Working with Agencies? When an agency wants to "white label" your services, it can be a great way to fill your client pipeline consistently. But navigating the financial side of these partnerships can be tricky. Here are a few key takeaways from a recent conversation on [the podcast]( - Clarify the relationship - Is the agency truly white labeling your services (where you interface with clients directly), or are they subcontracting you for behind-the-scenes work? This distinction impacts how you structure payments. - Charge for setup - If the agency wants you to create processes and systems for them, charge a separate fee for this initial work. Don't give away your intellectual property for free. - Set your own rates - Rather than splitting revenue with the agency, establish your own rates for the services you provide. Let the agency mark up your costs however they see fit when billing the end client. - Consider a referral program - If an agency regularly sends clients your way, you could offer them a 10-15% finder's fee on each project. Just be sure to work this into your pricing. - Test your pricing - Choose a rate that seems reasonable, then start pitching it consistently. If you're selling to most prospects, raise your prices until you start getting some pushback. That's how you find the sweet spot for your market. Remember, structuring these agency relationships well from the start can lead to a profitable, steady stream of work. But it's important to protect your own interests and ensure you're being compensated fairly for the value you provide. For a deeper look and more advice, [listen to the full episode](. How I routinely pitch and win 5-figure deals as a freelancer As a freelancer, selling yourself is just as important as delivering great work. Mastering the art of the sales pitch is key to landing those coveted high-paying clients. Here's how to do it: - Prepare the client - Your sales pitch starts long before you send a proposal. Use your website and communication to demonstrate your value and expertise, so the client is primed and ready to hire you. - Know your audience - Understand who you're pitching to and tailor your language and approach accordingly. Make sure you're speaking to a decision-maker who has the authority to green-light your proposal. - Structure your pitch - Focus on the problem, goals, and solution. Include social proof, pricing and timeline details, and clear next steps. - Identify the problem - Clearly articulate the client's pain points and the consequences of not addressing them. - Summarize the goals - Outline the desired outcomes and help the client visualize the positive impact on their business. - Propose a solution - Bridge the gap between the problem and the goals, showing how your services will get the client from A to B. - Provide social proof - Include testimonials, case studies, and success metrics to build trust and credibility. - Outline pricing and timeline - Offer multiple options at different price points, and specify the timeline for each. - Include a call-to-action - Clearly state the next steps, whether it's signing a contract or making a payment. Create a sense of urgency to encourage a prompt decision. Remember, a winning sales pitch is about more than just your skills - it's about your ability to communicate value and inspire confidence in your potential clients. Master this, and those 5-figure deals will be well within reach. To read more about this process, [here's the full guide](. 8 Reasons Your Pitch Emails Go to Spam (and How to Fix It) [LINK] Tired of your carefully crafted pitch emails ending up in your potential clients' spam folders? You're not alone. Here are the top 8 reasons why this might be happening, and what you can do about it: - Buying email lists - Never purchase or obtain email addresses without permission. Instead, build your list organically by offering incentives for people to opt-in. - Lacking a physical address - The FTC requires a valid postal address to ensure accountability. Include your business address or a P.O. box in the footer of your emails. - Using trigger words - Avoid words like [these]( that can flag your email as spam. Be mindful of your subject line, as 69% of emails are marked as spam based on this alone. - Attaching files - Attachments can slow down email loading times and raise red flags for spam filters. Instead, include all necessary information in the body of your email or link to external resources. - Omitting an opt-out option - Always provide an unsubscribe button to build trust with your audience and comply with FTC regulations. - Sending too frequently - Don't overwhelm your subscribers with daily emails. Segment your audience based on engagement and tailor your email frequency accordingly. - Poor grammar and spelling - Spam filters are on the lookout for grammatical and spelling errors. Proofread your emails carefully to maintain professionalism and avoid the spam folder. - Not using email marketing software - Tools like Mailchimp, Aweber, ConvertKit, or Constant Contact can help you automate your emails and improve deliverability. By addressing these common pitfalls and following best practices, you can ensure your pitch emails reach their intended recipients and generate the results you're after. For more details on each of these, [read here](. Whew! If you made it this far—thanks for sticking with us. See you in next week’s issue of 🔥 Freelance Fire. [Twitter]( [Facebook]( [Website]( [YouTube]( [LinkedIn]( Copyright © 2024 Millo, All rights reserved. You subscribed to this newsletter at Millo.co (previously GraphicDesignBlender.com). Thanks for subscribing. Our mailing address is: Millo 265 N Main Street Ste. D #229Kaysville, UT 84037 [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.