🔥 Fries with That?

Upsell your freelance services. Or leave money on the table. It's simple. [View & share this email from your browser]( Hey again! Did you know McDonald's added 15-40% to their revenue just by asking each customer "would you like fries with that?", according to some reports. That's the power of an upsell. And, as a freelancer, you can harness the power of an upsell to boost your profit as well. [5 Ways to Upsell Your Freelance Services & Boost Profit]( 🔥 Also in this email: - What Makes a Good Upsell? - 5 Ideal Moments to Upsell - How to Brainstorm Your Own Upsell Preston & the Millo Team PS. Lately, [Moxie]( has been EXPLODING! It seems like all anyone is talking about in the freelance space. And it's not hard to see why. [Click here to see what all the talk is about](. [Moxie]( - Want to know why serious freelancers love Moxie? $20/month gets you everything you need to thrive as a freelancer. Contracts, proposals, project and client management, invoicing, time tracking, branded client portal, and a ton more. [Start your free trial now.]( What Makes a Good Upsell? Not all upsells are created equal. It’ll take some serious brainstorming, planning, and experimenting to determine the best upsell option for your freelance business. As you think it through, consider these three critical elements of a good upsell: - The upsell should be focused on adding real value - Clients will reject upsells that don't provide clear additional benefits, so ensure your offering truly adds value. - The upsell should require minimal effort on your part - Optimize profit margins by choosing upsells that are easy for you to deliver repeatedly without much extra work. - The upsell should be easy to explain and easy to say “yes” to - Keep the upsell simple to explain and frame it as a "no-brainer" so clients can make a quick decision to purchase. "The perfect upsell lives at the intersection of high value for your clients and high profit for your business." 5 Ideal Moments to Upsell The key to a successful upsell is finding the timing, style, and strategy that work best for you and you’re most comfortable with. Here are a few ideal moments to pitch an upsell: Upsell in the initial pitch meeting When you first sit down with your client may be the best time to include an upsell—that way, they can work it into their budget from the beginning. Upsell in the middle of the project At times, clients want to expand the scope of a project when you’re right in the middle of it. Having a stand-by upsell that solves their problem can come in handy. Upsell right after you deliver If you’ve done a good job (as, of course, you do), your clients will be at their happiest and most satisfied right after you deliver your final product. Catching them in a good mood is a great time to pitch an upsell. Upsell when you send the invoice Regardless of your favorite freelance invoice software, including a small note with a link encouraging clients to purchase your upsell is always a subtle yet effective way to add margin to your project. Upsell after some time has passed It may take time for your client to realize there are certain problems their company still faces that weren’t fully addressed by the initial project. Following up after a few months have passed is an opportune time to see if they have any other work to send your way. [SolidGigs](. Get freelance leads on autopilot. Expert gig-hunters match you with the top 1% of freelance jobs from dozens of premium sources. [Try Free](. How to Brainstorm Your Own Upsell For your best chances at success, you should have a few pre-determined upsell packages ready and “for sale” at all times. Brainstorming upsell options can be a difficult task, depending on which industry you’re in. But no industry is excluded when it comes to using upsells as a way to grow profit. The key to a successful brainstorm is to follow this pattern: 1. Determine your core offerings. First, make a list of everything you sell publicly to your clients. These are your core offerings. 2. Identify which services could be added on easily. Next identify services that are a simple and easy add-on to your core services. These are highly related services that might be a “no brainer” kind of decision for a client. Here are a few examples: For even more examples and ideas, [click here](. Action Items: - Use the system above to brainstorm a few upsell offerings you can add to your freelance services. - Identify a few key moments in your client process where you can add an upsell. You've got this! Whew! If you made it this far—thanks for sticking with us. See you in next week’s issue of 🔥 Freelance Fire. 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