PLUS: How a bubble tea company is using the blockchain ð§ November 06, 2023 | [Read Online]( Todayâs edition is brought to you by [Bakkt]( â Looking for a sign to switch vendors? Look no further. Thereâs no gray area when it comes to custody. [Learn how Bakkt® Custodyâs secure platform compromises nothing.]( GM. This is Milk Road, where we serve the crypto news sunny side up, every time. Hereâs what we got for you today: - The Simpsons dropped a new episode about crypto ð - Crypto concept: Tesla cars and dynamic NFTs ð§ - Bakkt custody: compromise nothing ð - Use case of the day: Boba tea and Solana ð - Nikeâs RTFKT collections have done $1.4B in trading volume ðª
[Prices as of 10:30 AM ET. Click here for our Fear & Greed Index]( THE SIMPSONS DROPPED A NEW EPISODE ABOUT CRYPTOð Itâs Monday. The most hated day of the week⦠(If Mondays had a face, Iâd teach my dog to growl at it). So instead of jumping right into the action, letâs start with something light and funnyâ¦The Simpsons. The animated TV show just dropped a new episode, and itâs all about [NFTs](. It was hilarious. 10/10. If you wanna start the week with a good laugh, click the video below!
[Source @essentialceo]( CRYPTO CONCEPT: TESLA CARS AND DYNAMIC NFTS ð§ Check it out. One of the Roaders sent us a pretty cool concept. (Shoutout to Ian. Youâve earned yourself Milk Road Knighthood status and been nicknamed âIan the Insightfulâ). The concept includes Tesla cars and dNFTs. Now, some of you might be seeing that funny-looking word (âdNFTsâ) for the first time so allow me to briefly explain⦠You see, NFTs are normally static. They donât change. Take this Bored Ape NFT, for example. It has Cheetah fur, a âpimp coatâ, and is smoking a cigar. (Side note: Snoop Dogg also owns it. #Mr.BigPimpinâ).
[Source: OpenSea]( Hereâs the thing: this Bored Ape NFT will never change. Itâs always gonna have the same coat, the same fur, the same cigar. Etc. Well, dNFTs = dynamic NFTs. Theyâre dynamic (duh) and they do change over time. There are a bunch of cool new ideas for how they can be used. For example, imagine if Tesla cars had a digital twin - a dNFT. It could get real-time updates for stuff like the cars: - Service record - Mileage - Accident history - Market value Hereâs a quick mock-up:
[Source: @Chainlink]( Think of it as a CarFax report - except itâs on a blockchain and the data can be verified by anyone, at any time - via a dynamic NFT. Pretty cool idea. [BAKKT® CUSTODY: COMPROMISE NOTHING]( Everyone loves a good [award](. The Milk Man constantly boasts about winning the âBest Smileâ superlative in high school (it was a good year for the crypto markets). But jokes aside, awards bring credibility. And when someone wins a big award, you should probably pay attention. Well, thatâs why we partnered up with [Bakkt](. They build top-tier solutions for businesses looking to grow with the crypto economyâBakkt® Custody. [Bakkt® Custody]( operates under Bakkt Trust Company LLC, an NYDFS Qualified Custodian, and is backed by multi-layer security and a seasoned team dedicated to continuous improvements. Importantly, they never lend or rehypothecate clientsâ assets. Whatâs yours is yours, no strings attached. Founded back in 2018, so you know Bakkt has you covered for the long haul. [Compromise nothing with Bakkt!]( USE CASE OF THE DAY: BOBA TEA AND SOLANA ð âHowâs the blockchain being used in the real world?â This is a question most people fear. It kicks ass and takes names. And since holiday dinners are coming up, weâre gonna give you some real-world use cases for when your Uncle-Who-Hates-Crypto asks you about them. Todayâs use case: Boba Guys (a popular bubble tea brand) is using an on-chain loyalty program to boost customer engagement. - For every dollar spent at Boba Guys, customers earn 5 points. - Once you have enough points, you can buy a âMystery Boxâ. It has prizes like discounts, free drinks, gift cards, and a free vacation. - There are also additional Quests that unlock secret menu items, exclusive merchandise, and more. - Itâs built on the [Solana]( blockchain and there are plans to integrate NFT and token-gated experiences. Hereâs what it looks like: [Source: Solana Breakpoint Conference]( Now, I know what youâre thinking. This looks just like every other reward program app out there. So, whatâs the big difference? The cost. Boba Guys always wanted to launch a loyalty app, but it was way too expensive. The founders said they were quoted $1M just to build an iOS app. The [Solana]( ecosystem provides cheap, cost-effective solutions. (Plus, the Solana Foundation invested $100K into Boba Guys, so that helps). Howâs the new app been performing? [According to the founders](⦠- 3 in 10 customers have signed up for it. - 31% of all orders are coming from within the new app. - Thereâs been a 65% increase in spending (people are incentivized to spend more so they can get more points and unlock more rewards). And because of the early success, Boba Guys plans to roll out the on-chain loyalty program to all 25 locations in the U.S. later this month. BITE-SIZED COOKIES ðª [Nikeâs RTFKT NFT collections have generated nearly $1.4B in trading volume](. Itâs been 2 years since Nike acquired RTFKT and the sneaker giant has already made $170M in earnings. Wowza. [Crypto funds saw ~$260M of inflows last week.]( Marking the sixth straight week of positive inflows. [A fake Ledger Live app on Microsoftâs app store stole $588K of crypto from users](. Remember to double-check any apps you download on your devices! (Milk Road Rule #2: Check yourself before you wreck yourself). [Arbitrum DAO has approved a proposal to activate token staking](. Token holders can now stake their ARB in exchange for a yield. [Yuga Labs and Magic Eden are teaming up to launch a new NFT marketplace](. And thereâs a twist: the NFT marketplace will enforce royalties on all secondary sales. [Hong Kong is considering allowing retail access to invest in spot exchange-traded funds (ETFs) related to crypto](. âFirst they ignore you. Then they laugh at you. Then they fight you. Then you win.â MILKY MEMES 𤣠HIT THE INBOX OF 250K+ CRYPTO INVESTORS Advertise with Milk Road to get your brand in front of the Who's Who of crypto. The Roaders are high-income crypto investors who are always looking for their next interesting product or tool. [Get in touch today](. What'd you think of today's edition? - [ð¥ð¥ð¥ð¥ð¥ F**king great](
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