White Space: 🛫Airline brand design 101

Learn how to design airline brands from the best in the business.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [White Space from Mighty Deals]()​ Hey there, creators! 👋 I'm Alex, your guide from Mighty Deals, and I'm absolutely thrilled to have you here with us! Welcome to White Space, our design newsletter packed with the latest trends, handy tips, and fantastic resources to ignite your creative passion. Gear up for a journey filled with inspiration and artistic growth. If this email was forwarded to you, [click here to subscribe]() so you never miss another White Space newsletter (along with exclusive deals on [design bundles](), [fonts](, and [graphics]()! Happy designing! In today's issue: - Fly High with these Airline Brand Design Tips from Pros - The Brutalist Web Design Revolution Let's dive in, shall we? --------------------------------------------------------------- TRIVIA QUESTION Which airline holds the record for the longest non-stop commercial flight by distance? Scroll down for the answer... --------------------------------------------------------------- BRAND DESIGN Fly High with these Airline Brand Design Tips from Pros How do you design a brand that’s aimed at the clouds? Here are 5 tips from the most famous airlines in the world: 🛫Tip #1 Listen, Learn, Design Edmond Huot, a renowned airline livery designer, emphasizes understanding the airline's aspirations before diving into design. 🛫Tip #2 Draw Inspiration from History Huot also draws inspiration from iconic 1960s airline brands like Braniff and TWA, infusing some [vintage charm]() and nostalgia into modern designs. 🛫Tip #3 Craft a Cohesive Journey Design isn't limited to aircraft exteriors; it extends to every touchpoint of the passenger journey. Tailwind Air's shore terminal transformation is an excellent example of a cohesive design that improves the travel experience. 🛫Tip #4 Embrace Emotional Connections Graphic elements evoke emotions and cultural ties, amplifying brand identity. Island Air's livery, inspired by [Hawaiian motifs](=), and Northern Pacific Airways' Arctic-themed palette showcase the power of visual storytelling. 🛫Tip #5 Innovate with Consistency Maintaining brand consistency while evolving is key to longevity. VistaJet prioritizes a holistic brand experience, from uniformity in cabin scents to consistent cabin furnishings, ensuring a seamless journey worldwide. Go Deeper: - ​[Tales From an Era When Airlines Knew Good Design - Wired]()​ - ​[Airline Brand Identity Design - thefutur](​ - ​[What Does it Take to Design an Airline Brand? - Aerotime Hub](​ - ​[New Identity for a Company on the Cusp of Revolutionizing Aviation - Creative Boom]()​ --------------------------------------------------------------- “Great things are done by a series of small things brought together.” – Vincent Van Gogh --------------------------------------------------------------- DESIGN MOVEMENTS The Brutalist Web Design Revolution Brutalist web design is a bold statement that leaves a raw and unforgettable impression of your brand. Here’s how to achieve the look for your website: 👉Clashing Colors for Impact: Embrace jarring color pairings to make a bold statement. Budapest Park's vibrant hues exemplify this strategy. 👉Minimal CSS, Maximum Impact: Ditch excessive styling for a boxier, HTML-centric look. Craigslist's blue text links and grid layout embody brutalist simplicity. 👉Embrace the Unconventional: Brutalism delights in non-standard navigation and information hierarchy. A2 Type's raw design challenges traditional UX/UI principles. 👉Choose Rawness: From typography to layout, brutalist websites exude rawness. Behance's typography-centric approach epitomizes this aesthetic. 👉Repetition in Design: Brutalist design often features repeating shapes or patterns, echoing Brutalist architecture's geometry. 👉Honesty & Transparency in Design: Like Brutalist buildings, brutalist websites prioritize functionality over aesthetics. College House's unapologetic design reflects this ethos. Go Deeper: - ​[Brutalism in Design: Its History and Evolution - 99 Designs](=)​ - ​[Brutalist Graphic Design History - Linearity](​ - ​[Examples and Best Practices of Brutalism in Web Design - Design Lab]()​ - ​[11 Fascinating Examples of Brutalist Web Design - Hubspot]()​ ​ SPONSORED CONTENT Buy 1, Get 2 Free: Prevent Direct Access WordPress Plugin =​ Introducing the WPFolio Buy 1 Get 2 Free deal — designed to supercharge your website and protect your valuable content. Here’s how it works: when you purchase one of WPFolio’s two flagship plugins, Prevent Direct Access or Password Protect WP, you’ll not only receive the powerful features and benefits of these plugins, but you’ll also get to choose any two premium extensions for FREE! Protect your site and your content today! [Get 66% off!](=) MIGHTY DEALS Hottest Deals & Steals The Chaos Collage Creator of 1500+ Elements Was $32 | Now $19 [Get the Deal](=) 1100+ Premium Vintage Branding Vector Designs Was $415 | Now $19 [Get the Deal]() Celestial Space Was $48 | Now $10 [Get the Deal]() PHOEN Was $12 | Now $10 [Get the Deal]() --------------------------------------------------------------- ADVERTISE WITH US Want to be a White Space Sponsor?​ ​ With a community of one million designers, and counting, White Space is the perfect place to show off your latest project, product, service, or idea. We want to support and show off our community! ​[Click here]( to get in touch and find out how we can promote you. --------------------------------------------------------------- MEME OF THE WEEK ​ --------------------------------------------------------------- TRIVIA ANSWER Singapore Airlines holds the title for the world's longest non-stop flight. In 2018, Singapore Airlines reclaimed the title for the world's longest non-stop flight with its Singapore to Newark route, covering approximately 9,534 miles (15,343 kilometers) in about 18 hours and 45 minutes. Go Deeper: [The Longest Flights in the World](​ --------------------------------------------------------------- I hope you enjoyed my newsletter this week. If you have suggestions, feel free to reply to this email or send me a line at [alex@mightydeals.com](=). If you liked this email, share with your friends, co-workers, or clients and spread the design love! See you soon, Alex from Mighty Deals --------------------------------------------------------------- Want to Share the Deals? Join our [affiliate program]( and earn a commission for every sale that comes from your link. Thank you for joining us on this journey through the world of design! Enjoy being a part of our design community? Feel free to share it with designers or design lovers near you. 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