What are color proofs and why do you need them? For Creative Professionals
Thursday, September 14, 2023 Hey there, creators! I'm Alex, your guide from Mighty Deals, and I'm absolutely thrilled to have you here with us!  Welcome to White Space, our design newsletter packed with the latest trends, handy tips and fantastic resources to ignite your creative passion.  Gear up for a journey filled with inspiration and artistic growth.  If this email was forwarded to you, [click here to subscribe]( so you never miss another White Space newsletter (along with exclusive deals on design bundles, fonts, and graphics)!  Happy designing!  In today's issue: - Mastering Color Accuracy: Understanding Color Proofs
- 5 Strategies for a Successful Logo Redesign Let's dive in, shall we? â TRIVIA QUESTION Which luxurious and rare color was made using shells of a marine snail? Scroll down for the answer... â COLOR THEORY Mastering Color Accuracy: Understanding Color Proofs In the vibrant world of design, nailing color accuracy is paramount. Enter color proofs â the secret sauce to visual perfection! [Color Proofs] What Are Color Proofs?  Color proofs are trial runs of your design before the final print. These proofs are mock-ups that show how your design will appear on different mediums, ensuring you're in control of your color harmony.  Why Do You Need Them?  Ever ordered a blue shirt online and received something resembling turquoise? Color inconsistencies like that can happen in printing too!  Color proofs minimize the gap between the design on your screen and the final product. They provide confidence that what you envision is what you'll get.  Types of Color Proofs  Soft Proofs (PDF): Visualize your masterpiece on a screen before it hits paper. - Pros: Quick and cost-effective. Speeds up approvals and turnaround times.
- Cons: Colors might not be exact. Hard Proofs: Printed on a budget-friendly device, hard proofs put your design in your hands. - Pros: Offers a near-replica of the final product.
- Cons: Not printed on the same press, so expect some color divergence. Press Proofs: Press proofs are the VIP of proofs, printed on the actual press for the ultimate comparison. - Pros: Mirror the finished product, provide accurate color comparison.
- Cons: Set-up takes time, impacting speed and costs. â âSymbols are more meaningful than things themselves.â  â  Paul Rand â SPONSORED CONTENT 48-Hour Flash Sale! [Resumonk]( Have you been waiting to snag the new Cricut Venture and all of the cool gadgets that go along with it? Wait no longer! From 9/5-9/6, you can get [all Venture accessories 25% OFF]( You can bundle up replacement materials or snag new blades and mats for a fraction of the original price. Jump into fall designs with a [Cricut Venture]( and start manufacturing your designs with ease! â LOGO DESIGN 5 Strategies for a Successful Logo Redesign A logo redesign isn't just a facelift â it's an opportunity to showcase your brand's evolution. [Logo Redesign] Here are five logo transformation strategies to consider:  1. Embrace evolution: Infuse modern elements while keeping the essence intact. A recognizable core ensures your loyal audience remains captivated.  2. Simplify the design: Simplify the narrative to the heart of your identity. A clear, concise design resonates in today's fast-paced visual landscape.  3. Reconsider color: Retain familiar colors for brand continuity, or introduce new shades to signify growth.  4. Switch up the font: Change up your font to reflect your growth. For example, Google embraced modernity by switching to its own Product Sans font.  5. Test the waters: Gently introduce your redesigned logo to a focus group. Use their feedback to fine-tune your logo.  â MIGHTY DEALS Hottest Deals & Steals [Retro Stickers and Labels Bundle]( Retro Stickers and Labels Bundle by JeksonGraphics Was $350 | Now only $20 [Tatiana's Vintage Bundle]( Tatiana's Vintage Bundle by Tatiana Cociorva Was $45 | Now only $15 [Simple Camp Scenes Creation Kit]( Simple Camp Scenes Creation Kit by JeksonGraphics Was $49 | Now only $20  [SSEOZI: Your Professional SEO & Web Analyzer Tools with Lifetime Access]( SSEOZI: Your Professional SEO & Web Analyzer Tools with Lifetime Access by Eldamar Studio Was $49 | Now only $25 â ADVERTISE WITH US Want to be a White Space Sponsor? With a community of one million designers, and counting, White Space is the perfect place to show off your latest project, product, service, or idea. We want to support and show off our community!  [Click here](mailto:sponsor@mightydeals.com?ocxf_recent_click_date=1694077684) to get in touch and find out how we can promote you. â MEME OF THE WEEK [Meme of the Week]( â TRIVIA ANSWER Tyrian purple was a highly valued color extracted from the shells of a marine snail called the Murex. An ancient civilization called the Phoenicians, mastered the art of producing Tyrian purple. The difficult extraction process made the color a symbol of status and nobility. Tyrian purple was reserved for the clothing of high-ranking officials and nobles in the Roman Empire. â SHOW US WHAT YOU'VE GOT Weekly Art Prompt: âLogo Revivalâ Join our Vintage Logo Revival Challenge and breathe new life into a classic emblem from the past.  Choose a vintage logo you love and give it a contemporary twist while preserving its nostalgic charm.  Donât forget to share it with us on Instagram using the hashtag #mightydrawings â I hope you enjoyed my newsletter this week. If you have suggestions, feel free to reply to this email or send me a line at [alex@mightydeals.com](mailto:alex@mightydeals.com?ocxf_recent_click_date=1694077684). If you liked this email, share with your friends, co-workers, or clients and spread the design love!  See you soon,  Alex from Mighty Deals   What did you think of today's issue? Please click on a link to vote. Your feedback helps us improve. - [I enjoyed it](
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