🍻(White Space) 5 ways to elevate alcohol brands

Improve your alcohol packaging for marketing success. For Creative Professionals Tuesday, August 15, 2023 [August Giveaway]( Hey design aficionados!  It's Alex, your creative comrade from Mighty Deals, and I'm buzzing with excitement to let you into our world!  Step into White Space: a wonderland of design, where our newsletter serves up sizzling trends, nifty tricks, and dynamite tools to fuel your artistic fire.  Strap in for a rollercoaster of innovation and artistic evolution. Let's make some magic together!  Found this in your forwarded messages? [Click here]( to hop on board, so you never miss out on a White Space adventure (plus snag exclusive goodies on [design kits]( [funky fonts]( and [groovy graphics](  Happy designing!  In today's issue: - Raise the Bar with These Alcohol Packaging Strategies - Embracing Pantone’s Color of the Year: A Guide for your Brand  Let's jump in!   TRIVIA QUESTION Which world renowned alcohol brand's logo is the silhouette of a bow-tie-wearing gentleman? Scroll down for the answer...   BRAND DESIGN Raise the Bar with These Alcohol Packaging Strategies Unlock some [packaging]( strategies to elevate your alcohol brand to new heights! [Alcohol Packaging] Envision the Experience: Connect with your [consumers' lifestyle]( whether it's poolside, fireside, or table side and design accordingly.  Understand Your Retailer: Know your target retailers and align your brand accordingly.  D2C Opportunities: Test the D2C waters by offering limited editions or collaborating with cross-market [promotions]( to boost brand visibility.  Sustainability Matters: Embrace sustainable packaging to attract the growing market of [eco-conscious]( consumers.  Mixology Magic: Offer mixed drink recipes on your label design or through QR codes. This inspires creativity and enhances the product experience.  Bonus: Alcohol Packaging Trends 2023 - Pop-top cans are popular for a smoother pour. - Slim and sleek beer bottles with lighter designs are appealing to a new demographic. - Bottles with distinct shapes captivate on-shelf interest. - Sales driven subscription boxes are sparking innovation across the market. - Brands aim for durable, eco-friendly designs to add value beyond the product's primary purpose.  Tip: In the competitive world of alcohol packaging, finding the perfect harmony between [nostalgia]( and contemporary allure is the ultimate key to success.   “Your brand is a story unfolding across all customer touchpoints.”  –  Jonah Sachs   SPONSORED CONTENT Need Some Extra Cash After Summer Vacation? [Resumonk]( Unlock a new stream of income with [Survey Junkie](  Designed for those who value flexibility and earning on their own terms, [Survey Junkie]( offers freelancers the chance to monetize their insights and opinions.  Whether you're between gigs or simply want to supplement your income, their platform connects you with top brands eager for feedback on their products and services.  Turn your downtime into dollar signs and join the community of freelancers who are already reaping the rewards. [Sign up today]( and let your voice be heard!   COLOR THEORY Embracing Pantone’s Color of the Year: A Guide for your Brand Pantone’s Color of the Year for 2023 is the stunning Viva Magenta. Let's explore some ways to incorporate this vibrant hue into your brand! [Pantone’s Color of the Year] - Visual Brand Identity: Revamp your brand identity with [Viva Magenta]( as your guiding star.  - Product Design: Introduce the Color of the Year into your [packaging]( or product design. For example: Motorola released their new Edge 30 Fusion in Viva Magenta.  - Retail Spaces: Feature the Viva Magenta in your store through [eye-catching displays]( merchandise arrangements and captivating signage.  - Digital Presence: Use the color in your [social media]( graphics, website banners and email campaigns.  - Gifts and PR: Surprise your customers with on-brand [gift wrapping]( and packaging inspired by Viva Magenta.   MIGHTY DEALS Hottest Deals & Steals [79 Photo-Realistic Packaging Mockups]( 79 Photo-Realistic Packaging Mockups by ZippyPixels Was $39 | Now only $17 [Tatiana's Vintage Bundle]( Tatiana's Vintage Bundle by Tatiana Cociorva Was $15 | Now only $7 [Essential Food Packaging Mockup Bundle with Extended License]( Essential Food Packaging Mockup Bundle by Pixelbuddha Studio Was $346 | Now only $12 [Free 1 Month Access to Upskillist Online Design Courses]( Free 1 Month Access by UPSKILLIST Was $49.99 | Now only $0  [August Giveaway](   ADVERTISE WITH US Want to be a White Space Sponsor? With a community of one million designers, and counting, White Space is the perfect place to show off your latest project, product, service, or idea. We want to support and show off our community!  [Click here](mailto:sponsor@mightydeals.com?ocxf_recent_click_date=1692081273) to get in touch and find out how we can promote you.   MEME OF THE WEEK [Meme of the Week](   TRIVIA ANSWER Johnnie Walker Scotch Whisky has an iconic logo featuring a bow-tie-wearing gentleman. Known as the "Striding Man," the logo reflects the brand’s legacy of refined taste and luxury. It represents the forward movement and progress that have been integral to Johnnie Walker's success for over two centuries.   SHOW US WHAT YOU'VE GOT Weekly Art Prompt: “Pantone Color of the Year” Showcase your creativity using your favorite Pantone Color of the Year. Create an original artwork or design that prominently features your chosen color.  Don’t forget to share it with us on Instagram using the hashtag #mightydrawings   I hope you enjoyed my newsletter this week. If you have suggestions, feel free to reply to this email or send me a line at [alex@mightydeals.com](mailto:alex@mightydeals.com?ocxf_recent_click_date=1692081273). If you liked this email, share with your friends, co-workers, or clients and spread the design love!  See you soon,  Alex from Mighty Deals   What did you think of today's issue? Please click on a link to vote. Your feedback helps us improve. - [I enjoyed it]( - [Meh – it was ok]( - [Not interesting to me]( Want to Share the Deals? Join our [affiliate program]( and earn a commission for every sale that comes from your link.  Thank you for joining us on this journey through the world of design! Enjoy being a part of our design community? 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