The Power of Empathy in Typography✊

How designers are using typography for activism For Creative Professionals Wednesday, March 01, 2022 [The Power of Empathy in Typography] TRIVIA QUESTION Who is considered to be the father of modern graphic design? Scroll down for the answer...   Our White Space Saver code of the week is: MDWS18 This code can only be used for the next 24 hours MDWS18   In today's issue: - Beyond Words: The Power of Empathy in Typography - Future-Proofing your Brand: Branding Trends for 2023 - The Future of Logo Design Let's dive in, shall we?   TYPE MATTERS Beyond Words: The Power of Empathy in Typography Explore the ways typography can evoke empathy and promote representation. [Typography] Empathy and representation in typography is about creating designs that reflect and include diverse perspectives, cultures, and experiences. Here are some fonts that have fueled activism, change and dialogue: [Dyslexia]( A typeface that recreates the feeling of reading with Dyslexia to create empathy and understanding. [The Climate Crisis Font]( An OpenType variable font that visualizes the urgency of climate change through varying font weight. [Black Lives Matter]( A package of free-to-use fonts from BLM murals across the US to fight racial injustice. Go deeper: - [The 2023 PRINT Typography Report: Why Type Empathy Matters - Print Mag]( - [Can Typography Help Us Empathize With Others? - Wired]( - [Designing with Empathy - Warschawski]( - [The Psychology of Fonts (Fonts That Evoke Emotion) - Envato](   BRAND DESIGN Future-Proofing your Brand: Branding Trends for 2023 Discover branding trends that can help your brand adapt and thrive in a rapidly changing world. [Branding] Bring Back an Era Pull customers in with some charming nostalgia from bygone eras. [Learn more about nostalgic branding.]( Make a Mission Customers can easily see through performative activism. Stay authentic to your [brand mission]( by making a true impact! Introduce a Mascot Humanize your brand with a [mascot]( that can easily connect to the audience with some warmth and personality. Go deeper: - [The Value of Brand - Creative Boom]( - [The Ultimate Guide to Branding in 2023 - Hubspot]( - [Logos are Overrated: The Future of Brand Identity - Ignyte]( - [7 Biggest Branding Trends For 2023 - 99 Designs](   NEW IN The Future of Logo Design [Logo Designing] Check out some innovative design trends that will shape the evolution of logos. - [The Future of Logos: A Look Ahead - Wix]( - [The Logo of Logo Design: A Look Into What Is To Come - Design Bro]( - [What The Future of Logo Design Will Look Like - Entrepreneur]( - [The Flexible Future of Branding and the Death of the Logo as We Know It - UX Collective](   TRIVIA ANSWER [Jan Tschichold]( is widely considered to be the father of modern graphic design. Designer, typographer and teacher, Jan Tschichold, and his groundbreaking book, ‘Die neue Typographie’, published in 1928, set out the principles of the New Typography movement that had a profound impact on the design world.   SPONSORED CONTENT This AI tool writes mind-blowing marketing copy [Conversion.ai]( How would you like to have an AI tool write all of your marketing copy and content... ...so you could get back to actually working on your business? If the answer is "Yes!" then you'll love this. Introducing Conversion.ai - The most advanced AI copywriting tool in the world. It's a piece of software that uses artificial intelligence to generate winning marketing copy...on demand...in under 30 seconds. All you have to do is tell it about your company or product, click "generate" and watch in amazement as it starts writing great copy on your screen. You'll never be stuck staring at a blank page again. [Click here to claim a Conversion.ai Account]( The bots are here, and they want to write your content.   MEME OF THE WEEK [Meme of the Week]   “Inclusive design means creating products, services and experiences that are accessible, affordable and culturally relevant to as many people as possible.” – Kat Holmes, Designer   SHOW US WHAT YOU'VE GOT Weekly Art Prompt: “Inclusive by Design” Create a design that is accessible to as many people as possible, taking into consideration different abilities, cultures, and backgrounds. Don’t forget to share it with us on Instagram using the hashtag #mightydrawings   We hope this inspired you to unleash your killer design skills. Enjoy being a part of our design community? Feel free to share it with designers or design lovers near you. Stay creative and curious! Mighty Deals Team What did you think of today's issue? Please click on a link to vote. 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