What does it mean to niche down?

…and should you niche your business? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [What does it mean to niche down? ] Hi, Creators! It's Lola from MightyDeals again! Here's what's coming up in this newsletter: 🛣️ How to niche down (and why you shouldn't be afraid of it) 🔦 Meet MightyDeals Designer Siti Saribanon Nurjannah 📰 Learn how to get quality business news instead of clickbait As always, scroll to the bottom for a meme 👀. If this email was forwarded to you, click [here to subscribe]( so you never miss another White Space newsletter (along with exclusive deals on design bundles, fonts, and graphics)! FEEL LIKE YOUR BUSINESS IS... GENERIC? How to niche down your products or services like a pro. People throw a lot of words around in the business world... and “niche" has to be one of the top 10. The most common usage is the term "niche down" ...often directed at businesses having trouble attracting their target audience. Now, the advice may be correct, but it's certainly not helpful! So how does one niche their business? [Learn a step-by-step process for niching down here]( [IMAGE] AFRAID TO NICHE DOWN? Here's why you shouldn't fear being "boxed in" if you hyper-focus your niche “But what if I miss out on potential clients by niching down?" It's a fair question. But the opposite normally happens. In short, focus projects expertise. So when potential clients see your hyper-focused brand, they'll only be more likely to come to YOU and pay what you're worth. [Still afraid? Read this article to overcome your fear of niching down]( [IMAGE] 🛣️ How did you get into graphic design/app & software development/typography? I am a language teacher and I love art. Apart from teaching, I also take care of the wall magazine at school with my students who also have great taste in art. In the making of wall magazines, other than beautiful layout it also needs attractive typography. My team and I prefer to do it manually and use our handwriting, both for letters and doodles. What I do has caught my husband's attention who already has worked in graphic design for a long time. He invited me to sketch those letters and then turned them into fonts. This is the story of how I started font design. 🎨 How would you describe your design process? I like things that are natural and spontaneous, everything goes as it is, like a stream of water flowing without having to be shown its direction. I let my hands and soul flow in pen, paper or any other medium. There are many tools that can be used to design, but tools are just tools. For design, I think soul and feel are more important. 🌎 What is a fun fact about yourself? I take good care of myself, and I'm confident to say that I look young for my age. They were shocked when they found out I am a mother of 4 children. I'm at school teaching and managing wall magazines for about 6-7 hours per day; I spend the rest of my time with my family, designing fonts while sipping a cup of espresso with my husband. 🖌️ What is most challenging about your line of work? This work is very fun, I can show my artistic side which is also my hobby in the form of things that can be monetized. Sometimes I run out of ideas, but luckily I am surrounded with creative people who can help me when my idea is stuck. So I am able to continue working and creating great designs. 🤔 What can we expect from you next? I love this work and I will always provide quality work for [mightydeals.com](. TOP DEALS FROM SITI SARIBANON NURJANNAH ON MIGHTY DEALS: [Androgino Typeface]( [The Pallace Typeface]( [Rhode White calligraphy font]( [Jakarta script font ]( [HOW TO FIND REAL BIZ NEWS... NOT CLICKBAIT]( It's Time to Rethink Your Media Diet Let's face it — the model of traditional business news is broken. Thanks to clickbait headlines and bias favoring large institutions, everyday people have been left behind by Wall Street. That didn't sit well with The Daily Upside. The founders at [The Daily Upside]( quit their jobs in investment banking to start an unbiased, no-nonsense daily newsletter that delivers insights and stories you won't find elsewhere. Do you want to know if rising inflation will erode the cash sitting in your bank account? Or why 90 new airlines have been founded during the pandemic? The Daily Upside has all the answers. Best of all, it's completely free. [Sign up here and join 330,000 readers learning something new every day.]( MEME OF THE WEEK [MEME OF THE WEEK]( Where are my fellow freelancers? (Hi there.) It's not always glamorous, but it's worth it... right?! See you next week! What did you think? 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