How do you design a beer brand that stands out on the shelves? Letâs find out.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â
[White Space from Mighty Deals]()â Hey there, creators! ð I'm Alex, your guide from Mighty Deals, and I'm absolutely thrilled to have you here with us! Welcome to White Space, our design newsletter packed with the latest trends, handy tips, and fantastic resources to ignite your creative passion. Gear up for a journey filled with inspiration and artistic growth. If this email was forwarded to you, [click here to subscribe]() so you never miss another White Space newsletter (along with exclusive deals on [design bundles](), [fonts](, and [graphics]()! Happy designing! In today's issue: - How to Design a Stand-Out Beer Brand
- Artist Spotlight: 5 African Creatives to Keep an Eye On Let's dive in, shall we? --------------------------------------------------------------- TRIVIA QUESTION Who created the beverage Mountain Dew? Scroll down for the answer... --------------------------------------------------------------- BRAND IDENTITY How to Design a Stand-Out Beer Brand Designing a beer brand that succeeds in a crowded market requires creativity and out-of-the-box thinking. Here are some tips to help you craft an unforgettable beer brand: ðºMake it interactive: Engage customers by adding interactive elements to your packaging. For example, you could include a QR code on the label that links to a virtual brewery tour, exclusive recipes, or behind-the-scenes content. ðºAppeal to the sense of touch: Add a touch of texture to your label or bottle for a memorable sensory experience. Raised lettering, embossed designs, or matte finishes can create a distinctive feel that separates your brand. ðºCreate hype with limited editions: Partner with local artists, musicians, or influencers to create limited-edition labels or special releases. These collaborations can generate buzz around your brand. ðºGet playful and whimsical: Inject humor and personality into your branding using playful illustrations, memes, and clever taglines. This can help your brand stand out and appeal to a younger, more adventurous audience. ðºStorytelling through packaging: Use your label design to tell a story about your brand or the beer's origin. Go Deeper: - â[How to Brand a Drink That No-One Can Describe - Creative Boom](=)â
- â[This Non-Alcoholic Aperitif Branding Takes Tips from Italian Traditions - Itâs Nice That]()â
- â[Designers Are Helping Hard Seltzer Brands Reach Millennial and Gen-Z Audiences - Design Week](=)â
- â[How Beer Brands Build Iconic Visual Identities - Square 44](=)â --------------------------------------------------------------- âAlways think: Who is in this room? Whose voices are heard? Whose voices are missing? Why?â
â Per Axbom
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â[Other](=)â â DESIGN WORLD Artist Spotlight: 5 African Creatives to Keep an Eye On Africa's art scene is blooming. These are just some of the African artists bringing innovation and fresh perspectives to the world: 1. Njideka Akunyili Crosby: Originally from Nigeria and now based in Los Angeles, Njideka creates intricate paintings that blend Nigerian and Western influences. Her works often depict intimate moments of family life, using layers of collage and vibrant patterns. 2. Zanele Muholi: South African artist Zanele Muholi uses photography as a means of activism. Their powerful portraits focus on the LGBTQ+ community and shed light on issues of identity and resilience in modern South Africa. 3. Kudzanai Chiurai: A multimedia artist from Zimbabwe, Kudzanai's work addresses social, political, and economic issues within Africa. His large-scale paintings and videos often blend surrealism with reality, provoking thought and dialogue. 4. Julie Mehretu: Ethiopian-American artist Julie Mehretu creates abstract works that merge architecture, maps, and modern history. Her dynamic paintings and prints address themes such as migration, globalization, and conflict. 5. Mohau Modisakeng: South African artist Mohau Modisakeng uses photography, video, and performance to explore the legacy of apartheid and other forms of oppression. His thought-provoking pieces often incorporate symbolic imagery and themes of violence and identity. Go Deeper: - â[African Graphic Design in Branding - Zillion Designs](=)â
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--------------------------------------------------------------- TRIVIA ANSWER Mountain Dew was created by brothers Barney and Ally Hartman in the late 1930s. It all began when the brothers moved to Knoxville, Tennessee. After not finding their favorite whiskey mixer there, they decided to create their own. They named it Mountain Dew, an old slang term for moonshine. PepsiCo acquired Mountain Dew in 1964, added orange flavoring and the signature lime-green color, and it eventually became associated with extreme sports. Go Deeper: [The Highly Caffeinated & Super-Interesting History of Mountain Dew](=)â --------------------------------------------------------------- A GIFT FROM MIGHTY DEALS Weekly Freebie To thank our readers for making it to the end, we want to give you a little gift. Get our WEEKLY FREEBIE by clicking [this link](. Feel free to share your creations by tagging us @alexfrommightydeals *Most freebies come with a personal use license* --------------------------------------------------------------- I hope you enjoyed my newsletter this week. If you have suggestions, feel free to reply to this email or send me a line at [alex@mightydeals.com](. â
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