Newsletter Subject

A year of war: An African view

From

mg.co.za

Email Address

ampersand@mg.co.za

Sent On

Fri, Feb 24, 2023 12:52 PM

Email Preheader Text

Hi there, It’s been nearly 30 years since writer Thomas Friedman thought up the Golden Arches T

[View this email in your browser]( [Mail & Guardian]( [Mail & Guardian]( [Twitter]( [Facebook]( [Instagram]( [YouTube]( Hi there, It’s been nearly 30 years since writer Thomas Friedman thought up the Golden Arches Theory of Conflict Prevention. Put simply: no two countries blessed (or cursed) by McDonald’s have ever gone to war. The idea is that any economy that has reached the middle-class Valhalla of churning out cheap cheeseburgers will not be eager tto skirmish with another. Or, as Friedman says: “People in McDonald's countries don't like to fight wars; they like to wait in line for burgers.” The original intention — for the theory to be little more than a humorous thought device — has not stopped it from sprouting deep roots into popular political thinking. This is also despite it being an easy target for fact-checkers, [such as Snopes]( who can point to a handful of wars in which the golden arches stretched to both sides. In splitting post-communist Yugoslavia for one, the franchise was even used by emerging nation states to taunt enemies who had not yet been endowed. [Serbian football fans would sing]( to those of Croatia’s Hajduk Split: “Hamburger, cheeseburger, ketchup and fries, we have a McDonald’s and Split doesn’t!” Factual exactness notwithstanding, it’s not hard to see why Friedman’s idea has continued to gather culture credence into the 21st century. The world is a relatively safe place to anyone who counts [scalding coffee]( among their biggest concerns in life. As heinous as recent wars have been — the illegal hunt for nonexistent chemical weapons in Iraq or the desolation of Yemen, for example — to the average citizen of a developed city they are little more than an abstraction. (Of course, that apathy itself is a problem). That all changed when Russia declared war on Ukraine one year ago. And so did the world. Ironically, in the context of the Golden Arches theory, McDonald’s was one of the first multinational corporations to suspend operations in Russia after the war began. They would later sell all storefronts to a local businessperson who rebranded the franchise as "Vkusno i tochka" (Tasty and point). (Photo by Contributor/Getty Images) This is a war that has touched everyone; either idealogically or practically. New geopolitical lines are being drawn as borders shift into the patterns of a new cold war. Supply shortages and sanctions affect most facets of life. Reflecting on the past 12 months Is not something that any one person is qualified to do. To say the conflict is nuanced sevely understates its complexity; to say there is undeniable truth to be dug out of the carnage is to forget that objectivity was one of its first victims. This is why we have invited a diverse group of commentators in the Mail & Guardian’s Thought Leader section to contemplate the past year. Not the war in its entirety, but what it has meant for our country, for the Global South and for Africa. Please read as many as possible. Even views we disagree with are invaluable to shaping our understanding. Yours in solidarity, Luke Feltham A year of war: An African view - [Russia-Ukraine: Why South Africa will not jump into bed with the West]( – Richard Calland - [Multi-polar world does not mean being in favour of Putin]( – Imraan Buccus - [A year on, why are some African countries still not condemning Russia?]( – Ross Harvey - [Russia-Ukraine: Changing face of the war and Impact on the Global South]( – Nontobeko Hlela - [Zelensky in Europe: Too early to ask for jets?]( – Imran Khalid More from our columnists [Pravin Gordhan is Joshua Doore]( – Khaya Koko [Jobs, dreams and why we should care]( – Sarah Smit [Contaminated or none at all: South Africa’s water affairs are cause for concern]( – Ozayr Patel [Andre de Ruyter, not the superhero we wanted him to be]( – Lizeka Tandwa Enjoy The Ampersand? Share it with your friends [Share]( [Share]( [Tweet]( [Tweet]( [Forward]( [Forward]( [Share]( [Share]( Copyright © 2023 Mail & Guardian Media LTD, All rights reserved. You are receiving this email because you opted in to receive communications from the Mail & Guardian either at our website or by taking out a print subscription. Our mailing address is: Mail & Guardian Media LTD 25 Owl St BraamfonteinJohannesburg, Gauteng 2001 South Africa [Add us to your address book]( Want to change which mails you receive from Mail & Guardian? [Update your preferences]( to tell us what you do and don't want to receive, or [unsubscribe](. *If you are a paying subscriber, we recommend updating your preferences rather than unsubscribing, as you may miss important information relating to your subscription.

Marketing emails from mg.co.za

View More
Sent On

07/06/2024

Sent On

06/06/2024

Sent On

05/06/2024

Sent On

04/06/2024

Sent On

03/06/2024

Sent On

31/05/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.