Don’t Sell Hamburgers In India — Lessons In International Marketing | Startup Lab in Better Marketing

[{NAME}]({NAME}?source=email-315ce730b1f-1695926910332-digest.weekly-------------------------3814de7d_5529_4dd0_9707_df108b0340d2) [Stories for {NAME}]({NAME}?source=email-315ce730b1f-1695926910332-digest.weekly-------------------------3814de7d_5529_4dd0_9707_df108b0340d2) [@{NAME}]({NAME}?source=email-315ce730b1f-1695926910332-digest.weekly-------------------------3814de7d_5529_4dd0_9707_df108b0340d2)·[Become a member]( [Medium weekly digest]( Today's highlights startuplab/dont-sell-hamburgers-in-india-lessons-in-international-marketing-96c9a3ad5cf5?source=email-315ce730b1f-1695926910332-digest.weekly-ac4c2146e2f-96c9a3ad5cf5----0-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [Better Marketing]( [Startup Lab](startuplab?source=email-315ce730b1f-1695926910332-digest.weekly-ac4c2146e2f-96c9a3ad5cf5----0-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) in [Better Marketing]( 6 min read [Member-only content] [Don’t Sell Hamburgers In India — Lessons In International Marketing How To Succeed In Global Markets While Avoiding Marketing Faux Pas](startuplab/dont-sell-hamburgers-in-india-lessons-in-international-marketing-96c9a3ad5cf5?source=email-315ce730b1f-1695926910332-digest.weekly-ac4c2146e2f-96c9a3ad5cf5----0-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) admiralcloudberg/how-not-to-fly-a-plane-the-2017-teterboro-learjet-crash-b3fed300bdcf?source=email-315ce730b1f-1695926910332-digest.weekly--b3fed300bdcf----1-73------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [Admiral Cloudberg](admiralcloudberg?source=email-315ce730b1f-1695926910332-digest.weekly--b3fed300bdcf----1-73------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) [Admiral Cloudberg](admiralcloudberg?source=email-315ce730b1f-1695926910332-digest.weekly--b3fed300bdcf----1-73------------------3814de7d_5529_4dd0_9707_df108b0340d2-1)· 34 min read [How Not to Fly a Plane: The 2017 Teterboro Learjet crash A repositioning flight brings out the worst in two business jet pilots, with fatal consequences.](admiralcloudberg/how-not-to-fly-a-plane-the-2017-teterboro-learjet-crash-b3fed300bdcf?source=email-315ce730b1f-1695926910332-digest.weekly--b3fed300bdcf----1-73------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) melannealva/women-are-quitting-dating-because-of-situationships-851f907d75f7?source=email-315ce730b1f-1695926910332-digest.weekly-9780d0a5442c-851f907d75f7----2-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [Here’s The Thing]( [Melissa Alvarez](melannealva?source=email-315ce730b1f-1695926910332-digest.weekly-9780d0a5442c-851f907d75f7----2-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) in [Here’s The Thing]( 7 min read [Member-only content] [Women Are Quitting Dating Because Of Situationships I keep seeing stories of women who give up, because they never experienced a relationship at all.](melannealva/women-are-quitting-dating-because-of-situationships-851f907d75f7?source=email-315ce730b1f-1695926910332-digest.weekly-9780d0a5442c-851f907d75f7----2-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) damiangilgonzalez/mastering-customer-segmentation-with-llm-3d9008235f41?source=email-315ce730b1f-1695926910332-digest.weekly-7f60cf5620c9-3d9008235f41----3-102------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [Towards Data Science]( [Damian Gil](damiangilgonzalez?source=email-315ce730b1f-1695926910332-digest.weekly-7f60cf5620c9-3d9008235f41----3-102------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) in [Towards Data Science]( 23 min read [Mastering Customer Segmentation with LLM Unlock advanced customer segmentation techniques using LLMs, and improve your clustering models with advanced…](damiangilgonzalez/mastering-customer-segmentation-with-llm-3d9008235f41?source=email-315ce730b1f-1695926910332-digest.weekly-7f60cf5620c9-3d9008235f41----3-102------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) debharman/dumpster-diving-with-a-master-6d23e3233abc?source=email-315ce730b1f-1695926910332-digest.weekly-a89def03f546-6d23e3233abc----4-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [The Narrative Arc]( [Debra G. 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rogermartin/measuring-managing-mattering-6cda8a80f924?source=email-315ce730b1f-1695926910332-digest.weekly--6cda8a80f924----9-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [Roger Martin](rogermartin?source=email-315ce730b1f-1695926910332-digest.weekly--6cda8a80f924----9-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) [Roger Martin](rogermartin?source=email-315ce730b1f-1695926910332-digest.weekly--6cda8a80f924----9-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1)· 8 min read [Measuring, Managing & Mattering Don’t let your Strategy be Guided by Fictions](rogermartin/measuring-managing-mattering-6cda8a80f924?source=email-315ce730b1f-1695926910332-digest.weekly--6cda8a80f924----9-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) colleenorme/i-know-marriage-counseling-led-to-my-divorce-but-i-dont-regret-it-ed03bb58b274?source=email-315ce730b1f-1695926910332-digest.weekly-3b2e302f79ca-ed03bb58b274----10-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [Heart Affairs]( [Colleen Sheehy Orme](colleenorme?source=email-315ce730b1f-1695926910332-digest.weekly-3b2e302f79ca-ed03bb58b274----10-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) in [Heart Affairs]( 4 min read [Member-only content] [I Know Marriage Counseling Led to My Divorce but I Don’t Regret It As much as I wanted my marriage it was the best thing I did.](colleenorme/i-know-marriage-counseling-led-to-my-divorce-but-i-dont-regret-it-ed03bb58b274?source=email-315ce730b1f-1695926910332-digest.weekly-3b2e302f79ca-ed03bb58b274----10-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) katiejgln/why-sexual-harassment-with-ai-deepfakes-is-about-to-get-much-worse-b6b2d2f51cff?source=email-315ce730b1f-1695926910332-digest.weekly-d3109af0fd15-b6b2d2f51cff----11-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [The Noösphere](C3%B6sphere?source=email-315ce730b1f-1695926910332-digest.weekly-d3109af0fd15-b6b2d2f51cff----11-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) [Katie Jgln](katiejgln?source=email-315ce730b1f-1695926910332-digest.weekly-d3109af0fd15-b6b2d2f51cff----11-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) in [The Noösphere](C3%B6sphere?source=email-315ce730b1f-1695926910332-digest.weekly-d3109af0fd15-b6b2d2f51cff----11-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1)· 7 min read [Member-only content] [Why Sexual Harassment With AI Deepfakes Is About To Get Much Worse And why it’s overwhelmingly women and girls who have to pay the price for the rise of this 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candidate](kaijzen/how-to-think-strategically-as-a-designer-and-understand-product-vision-ebb79f922cd8?source=email-315ce730b1f-1695926910332-digest.weekly-138adf9c44c-ebb79f922cd8----13-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) dgilesphilosopher/objectification-patriarchy-and-beyond-13fd39b23c0c?source=email-315ce730b1f-1695926910332-digest.weekly--13fd39b23c0c----14-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1 [Douglas Giles, PhD](dgilesphilosopher?source=email-315ce730b1f-1695926910332-digest.weekly--13fd39b23c0c----14-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) [Douglas Giles, PhD](dgilesphilosopher?source=email-315ce730b1f-1695926910332-digest.weekly--13fd39b23c0c----14-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1)· 8 min read [Member-only content] [Objectification — Patriarchy and Beyond Follow-up to my article on the objectification of women](dgilesphilosopher/objectification-patriarchy-and-beyond-13fd39b23c0c?source=email-315ce730b1f-1695926910332-digest.weekly--13fd39b23c0c----14-96------------------3814de7d_5529_4dd0_9707_df108b0340d2-1) See more of what you like and less of what you don’t. 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