Polemics in Marketing — It Works, But It’s Not Worth It | Desiree Peralt a in Better Marketing

Stories for {NAME}. You Will Destroy Yourself Financially If You Save. 4 Things Emotionally Intelligent People Don’t Do. 5 Crucial Writing Lessons I’ve Learned From 5 Years of Practice. [Medium Logo] Stories for {NAME} Weekly highlights DessyPeralt/polemics-in-marketing-it-works-but-its-not-worth-it-c32b7a900c4c?source=email-315ce730b1f-1590087577731-digest.weekly------0-76------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top [[Polemics in Marketing — It Works, But It’s Not Worth It](DessyPeralt/polemics-in-marketing-it-works-but-its-not-worth-it-c32b7a900c4c?source=email-315ce730b1f-1590087577731-digest.weekly------0-76------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top) 4 examples from Too Hot To Handle to H&M](DessyPeralt/polemics-in-marketing-it-works-but-its-not-worth-it-c32b7a900c4c?source=email-315ce730b1f-1590087577731-digest.weekly------0-76------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top) [Desiree Peralta](DessyPeralt?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Better Marketing]( only content]4 min read timdenning/you-will-destroy-yourself-financially-if-you-save-9d7ece62d05f?source=email-315ce730b1f-1590087577731-digest.weekly------1-73------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top [[You Will Destroy Yourself Financially If You Save](timdenning/you-will-destroy-yourself-financially-if-you-save-9d7ece62d05f?source=email-315ce730b1f-1590087577731-digest.weekly------1-73------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top) There’s a simple strategy that will change your financial life and you don’t need to be Warren Buffett to…](timdenning/you-will-destroy-yourself-financially-if-you-save-9d7ece62d05f?source=email-315ce730b1f-1590087577731-digest.weekly------1-73------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top) [Tim Denning](timdenning?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Mind Cafe]( only content]6 min read nickwignall/4-things-emotionally-intelligent-people-dont-do-24ea6ea53992?source=email-315ce730b1f-1590087577731-digest.weekly------2-73------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top [[4 Things Emotionally Intelligent People Don’t Do](nickwignall/4-things-emotionally-intelligent-people-dont-do-24ea6ea53992?source=email-315ce730b1f-1590087577731-digest.weekly------2-73------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top) Give up these bad habits and your natural emotional intelligence will shine](nickwignall/4-things-emotionally-intelligent-people-dont-do-24ea6ea53992?source=email-315ce730b1f-1590087577731-digest.weekly------2-73------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top) [Nick Wignall](nickwignall?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Personal Growth]( only content]7 min read Chef_BoyarDEJI/5-crucial-writing-lessons-ive-learned-from-5-years-of-practice-dd582270919e?source=email-315ce730b1f-1590087577731-digest.weekly------3-76------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top [[5 Crucial Writing Lessons I’ve Learned From 5 Years of Practice](Chef_BoyarDEJI/5-crucial-writing-lessons-ive-learned-from-5-years-of-practice-dd582270919e?source=email-315ce730b1f-1590087577731-digest.weekly------3-76------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top) Breaking news: making a full-time living as a writer isn’t easy.](Chef_BoyarDEJI/5-crucial-writing-lessons-ive-learned-from-5-years-of-practice-dd582270919e?source=email-315ce730b1f-1590087577731-digest.weekly------3-76------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-1-c0b996c0_d56e_4596_9f80_4eeec7f25929----§ionName=top) [Ayodeji Awosika](Chef_BoyarDEJI?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47)[Member only content]8 min read In case you missed it seanjkernan/four-habits-of-discipline-my-seal-dad-taught-me-7ed9b13987df?source=email-315ce730b1f-1590087577731-digest.weekly------0-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi [[Four Habits of Discipline My SEAL Dad Taught Me](seanjkernan/four-habits-of-discipline-my-seal-dad-taught-me-7ed9b13987df?source=email-315ce730b1f-1590087577731-digest.weekly------0-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi) Apply these to help you in life](seanjkernan/four-habits-of-discipline-my-seal-dad-taught-me-7ed9b13987df?source=email-315ce730b1f-1590087577731-digest.weekly------0-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi) [Sean Kernan](seanjkernan?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Mind Cafe]( only content]7 min read tomkuegler/10-common-mistakes-i-see-writers-make-that-need-to-be-avoided-133c125c0f6e?source=email-315ce730b1f-1590087577731-digest.weekly------1-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi [[10 Common Mistakes I See Writers Make That Need To Be Avoided](tomkuegler/10-common-mistakes-i-see-writers-make-that-need-to-be-avoided-133c125c0f6e?source=email-315ce730b1f-1590087577731-digest.weekly------1-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi) What’s one thing you could tell a younger Tom when you first started writing?](tomkuegler/10-common-mistakes-i-see-writers-make-that-need-to-be-avoided-133c125c0f6e?source=email-315ce730b1f-1590087577731-digest.weekly------1-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi) [Tom Kuegler](tomkuegler?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [The Post-Grad Survival Guide]( only content]5 min read eliza.rose.riley/sparknotes-shows-how-to-go-viral-on-twitter-with-humor-3e36a6072c0d?source=email-315ce730b1f-1590087577731-digest.weekly------2-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi [[SparkNotes Shows How to Go Viral on Twitter With Humor](eliza.rose.riley/sparknotes-shows-how-to-go-viral-on-twitter-with-humor-3e36a6072c0d?source=email-315ce730b1f-1590087577731-digest.weekly------2-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi) All you have to do is stay relevant, respectful, and keep your initial audience small](eliza.rose.riley/sparknotes-shows-how-to-go-viral-on-twitter-with-humor-3e36a6072c0d?source=email-315ce730b1f-1590087577731-digest.weekly------2-71------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-27-8bb0e487_3d68_4fc0_b8cf_d007c00c71c2----§ionName=icymi) [Eliza Rose](eliza.rose.riley?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Better Marketing]( only content]5 min read Quick reads xLauren_Mx/in-the-midst-of-covid-19-elites-have-begun-to-prepare-for-the-uprising-ca541ccec292?source=email-315ce730b1f-1590087577731-digest.weekly------0-72------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-28-----§ionName=quickReads [[In the Midst of Covid-19, Elites Have Begun to Prepare For the Uprising.](xLauren_Mx/in-the-midst-of-covid-19-elites-have-begun-to-prepare-for-the-uprising-ca541ccec292?source=email-315ce730b1f-1590087577731-digest.weekly------0-72------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-28-----§ionName=quickReads) Maybe it’s time we do, too.](xLauren_Mx/in-the-midst-of-covid-19-elites-have-begun-to-prepare-for-the-uprising-ca541ccec292?source=email-315ce730b1f-1590087577731-digest.weekly------0-72------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-28-----§ionName=quickReads) [Lauren Martinchek](xLauren_Mx?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Dialogue & Discourse]( only content]4 min read joannamschindler/the-first-step-to-becoming-a-better-writer-49026af5aa96?source=email-315ce730b1f-1590087577731-digest.weekly------1-72------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-28-----§ionName=quickReads [[The First Step to Becoming a Better Writer](joannamschindler/the-first-step-to-becoming-a-better-writer-49026af5aa96?source=email-315ce730b1f-1590087577731-digest.weekly------1-72------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-28-----§ionName=quickReads) I coached college students in writing for three years. Here’s what I observed.](joannamschindler/the-first-step-to-becoming-a-better-writer-49026af5aa96?source=email-315ce730b1f-1590087577731-digest.weekly------1-72------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-28-----§ionName=quickReads) [JoAnna Schindler](joannamschindler?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47)[Member only content]4 min read ngoeke/the-3-mindsets-that-build-wealth-9339150202da?source=email-315ce730b1f-1590087577731-digest.weekly------2-72------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-28-----§ionName=quickReads [[The 3 Mindsets That Build Wealth](ngoeke/the-3-mindsets-that-build-wealth-9339150202da?source=email-315ce730b1f-1590087577731-digest.weekly------2-72------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-28-----§ionName=quickReads) Stop playing not to lose, and start playing to 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itself](sergeyfaldin/youre-not-an-impostor-your-idea-tube-just-isn-t-wide-enough-6bd2534ba0d8?source=email-315ce730b1f-1590087577731-digest.weekly------0-59------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-16-----§ionName=recommended) [Sergey Faldin](sergeyfaldin?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Better Marketing]( only content]7 min read jordan.c.gross2016/the-5-primary-ingredients-of-a-story-that-sticks-dc73c8cdca8e?source=email-315ce730b1f-1590087577731-digest.weekly------1-59------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-16-----§ionName=recommended [[The 5 Primary Ingredients of a Story That Sticks](jordan.c.gross2016/the-5-primary-ingredients-of-a-story-that-sticks-dc73c8cdca8e?source=email-315ce730b1f-1590087577731-digest.weekly------1-59------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-16-----§ionName=recommended) Make them cry like they just reunited with their lost puppy](jordan.c.gross2016/the-5-primary-ingredients-of-a-story-that-sticks-dc73c8cdca8e?source=email-315ce730b1f-1590087577731-digest.weekly------1-59------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-16-----§ionName=recommended) [Jordan Gross](jordan.c.gross2016?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Better Marketing]( only content]6 min read maxphillips81/why-ryan-reynolds-can-market-anything-ea81dc472472?source=email-315ce730b1f-1590087577731-digest.weekly------2-59------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-16-----§ionName=recommended [[Why Ryan Reynolds Can Market Anything](maxphillips81/why-ryan-reynolds-can-market-anything-ea81dc472472?source=email-315ce730b1f-1590087577731-digest.weekly------2-59------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-16-----§ionName=recommended) By blending personality and business, he sells gin, TVs, and even mobile plans with ease](maxphillips81/why-ryan-reynolds-can-market-anything-ea81dc472472?source=email-315ce730b1f-1590087577731-digest.weekly------2-59------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-16-----§ionName=recommended) [Max Phillips](maxphillips81?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Better Marketing]( only content]5 min read Most read briaeliza/6-ways-youre-unconsciously-sabotaging-your-progress-in-life-73547b9e15ca?source=email-315ce730b1f-1590087577731-digest.weekly------0-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen [[6 Ways You’re Unconsciously Sabotaging Your Progress in Life](briaeliza/6-ways-youre-unconsciously-sabotaging-your-progress-in-life-73547b9e15ca?source=email-315ce730b1f-1590087577731-digest.weekly------0-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen) Notes on getting out of your comfort zone and healing old wounds](briaeliza/6-ways-youre-unconsciously-sabotaging-your-progress-in-life-73547b9e15ca?source=email-315ce730b1f-1590087577731-digest.weekly------0-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen) [Brianna Wiest](briaeliza?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Human Parts]( only content]7 min read briaeliza/cant-motivate-yourself-to-accomplish-seemingly-simple-tasks-you-re-not-alone-55f2596f0f7e?source=email-315ce730b1f-1590087577731-digest.weekly------1-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen [[If You Can’t Motivate Yourself to Accomplish Basic Tasks, You’re Not Alone](briaeliza/cant-motivate-yourself-to-accomplish-seemingly-simple-tasks-you-re-not-alone-55f2596f0f7e?source=email-315ce730b1f-1590087577731-digest.weekly------1-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen) When keeping up daily routines feels impossible, there’s a deeper cause at play](briaeliza/cant-motivate-yourself-to-accomplish-seemingly-simple-tasks-you-re-not-alone-55f2596f0f7e?source=email-315ce730b1f-1590087577731-digest.weekly------1-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen) [Brianna Wiest](briaeliza?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Human Parts]( only content]4 min read briaeliza/how-to-stop-taking-other-peoples-opinions-about-you-so-personally-1c40347f608b?source=email-315ce730b1f-1590087577731-digest.weekly------2-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen [[How to Stop Taking Other People’s Opinions About You So Personally](briaeliza/how-to-stop-taking-other-peoples-opinions-about-you-so-personally-1c40347f608b?source=email-315ce730b1f-1590087577731-digest.weekly------2-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen) Your metaperceptions are creating your self-image](briaeliza/how-to-stop-taking-other-peoples-opinions-about-you-so-personally-1c40347f608b?source=email-315ce730b1f-1590087577731-digest.weekly------2-62------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-21-----§ionName=evergreen) [Brianna Wiest](briaeliza?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Human Parts]( only content]5 min read Editors’ picks dhfreedman2/inside-the-flour-company-supplying-americas-sudden-baking-obsession-623034583579?source=email-315ce730b1f-1590087577731-digest.weekly------0-13------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-6-----§ionName=suggested [[Inside the Flour Company Supplying 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Freedman](dhfreedman2?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Marker]( only content]14 min read karacut/the-follow-up-is-the-most-important-email-youll-ever-write-3fbcfc17ebb4?source=email-315ce730b1f-1590087577731-digest.weekly------1-13------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-6-----§ionName=suggested [[The Follow-Up Is the Most Important Email You’ll Ever Write](karacut/the-follow-up-is-the-most-important-email-youll-ever-write-3fbcfc17ebb4?source=email-315ce730b1f-1590087577731-digest.weekly------1-13------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-6-----§ionName=suggested) How to master the art of the nudge](karacut/the-follow-up-is-the-most-important-email-youll-ever-write-3fbcfc17ebb4?source=email-315ce730b1f-1590087577731-digest.weekly------1-13------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-6-----§ionName=suggested) [Kara Cutruzzula](karacut?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Forge]( only content]6 min read paul_ollinger/dont-take-a-break-from-social-media-manage-it-cf4780854062?source=email-315ce730b1f-1590087577731-digest.weekly------2-13------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-6-----§ionName=suggested [[Don’t Take a Break From Social Media, Manage It](paul_ollinger/dont-take-a-break-from-social-media-manage-it-cf4780854062?source=email-315ce730b1f-1590087577731-digest.weekly------2-13------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-6-----§ionName=suggested) As someone who recently checked my phone 1,000 times in a week, I’m finally learning how](paul_ollinger/dont-take-a-break-from-social-media-manage-it-cf4780854062?source=email-315ce730b1f-1590087577731-digest.weekly------2-13------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47-6-----§ionName=suggested) [Paul Ollinger](paul_ollinger?source=email-315ce730b1f-1590087577731-digest.weekly-------------------------795f2747_0d5c_47e6_a95a_65a25f8a6c47) in [Forge]( only content]5 min read Still looking for something to read? 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