Why does British Airways spend on ads that aren’t designed to sell flights? | Michelle Wiles 🪄📈

[{NAME}]({NAME}?source=email-315ce730b1f-1712861642158-digest.weekly-------------------------eee973d3_d3a2_43da_84aa_7fe07d5f66d4) [Stories for {NAME}]({NAME}?source=email-315ce730b1f-1712861642158-digest.weekly-------------------------eee973d3_d3a2_43da_84aa_7fe07d5f66d4) [@{NAME}]({NAME}?source=email-315ce730b1f-1712861642158-digest.weekly-------------------------eee973d3_d3a2_43da_84aa_7fe07d5f66d4)·[Become a member]( [Medium weekly digest]( Today's highlights michelle-wiles/why-does-british-airways-spend-so-much-on-ads-that-arent-designed-to-sell-flights-fd8931480e8b?source=email-315ce730b1f-1712861642158-digest.weekly--fd8931480e8b----0-73------------------eee973d3_d3a2_43da_84aa_7fe07d5f66d4-1 [Michelle Wiles 🪄📈](michelle-wiles?source=email-315ce730b1f-1712861642158-digest.weekly--fd8931480e8b----0-73------------------eee973d3_d3a2_43da_84aa_7fe07d5f66d4-1) [Michelle Wiles 🪄📈](michelle-wiles?source=email-315ce730b1f-1712861642158-digest.weekly--fd8931480e8b----0-73------------------eee973d3_d3a2_43da_84aa_7fe07d5f66d4-1)· 5 min read [Why does British Airways spend on ads that aren’t designed to sell flights? 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