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9 courses from leaders at Slack, Notion, Reddit, Asana, and more

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maven.com

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maven@list.maven.com

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Thu, Oct 26, 2023 03:49 PM

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We’re introducing a new Maven category today: Go-To-Market. These courses are for product manag

We’re introducing a new Maven category today: Go-To-Market. These courses are for product managers, PMMs, marketers, growth professionals and anyone else who is building products but doesn’t know how to build distribution. “If you build it, they will come.” Everyone knows that isn’t true, yet most businesses still focus too much time on developing their product and not enough on positioning and distribution. Furthermore, we suffer from the “not my problem” challenge: many leaders think that getting users is someone else’s problem. Today, the tide is turning. Growth is EVERYONE’s problem. That’s why we’re introducing a new Maven category today: Go-To-Market. These courses are for product managers, PMMs, marketers, growth professionals and anyone else who is building products but doesn’t know how to build distribution. These courses we’re sharing today are taught by GTM leaders from Slack, AWS, Notion, Reddit, Asana, and more. Check out this incredible lineup to find something that can help you uplevel your skills in advance of 2024.  Oh, and one final thing - right now, all of these courses are 15% off with the code MAVENGTM15. Or, click on any of the links below and the promo code will be automatically applied. Don't wait—many of the courses have limited spots and close enrollment next week. - Gagan CEO, Maven [Growth Marketing Strategy for B2B SaaS in 2024 and beyond]( Starts Nov 14 [Holly Chen]( was the Global Head of Digital Marketing at Slack – growing the business from $100m to $700m ARR. She’s advised 50+ SaaS companies including Miro, Loom, and ServiceNow. If you're a product or marketing leader in B2B SaaS, Holly's course will teach you how to level up your growth strategies and optimize your go-to-market channels.   [Branding Strategy for Growth-Stage Leaders]( Starts Oct 30 As Brex’s first marketing hire and an architect of Notion’s brand strategy, [Kira Klaas]( has deep experience developing winning creative, shipping effective brand campaigns, and helping companies scale to multi-billion dollar valuations. With case studies, templates, and tools to measure the effectiveness of brand efforts, Kira’s course gives a tactical dive into how to establish a successful brand that drives growth.   [Influencer Marketing Masterclass]( Starts Oct 30 [Georgina Whalen]( ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse. Her course will teach you everything you need to know about influencer marketing from the ground up... from creating a campaign concept to defining your target audience & distribution channels.   [Ready for Launch - The PMM’s Guide to Product Launches]( Starts Oct 31 Taught by [three PMM leaders]( from top startups like Apollo, ClickUp, Unbounce, and Kajabi, this course will teach you how to manage a successful product launch end-to-end, including market research, segmentation, pricing, positioning, and launch execution. You’ll walk away with over a dozen templates and frameworks so you can hit the ground running for your upcoming launch.   [Building Your Early-Stage GTM]( Starts Nov 1 [Arnie Gullov-Singh]( was the Chief Revenue Officer of Polyvore, Quora, and Ethena. Arnie has coached and advised over 100 startup founders and revenue leaders and writes a popular newsletter, The Revenue Architect. In this hands-on and project-driven course, you’ll build a precise ICP, create a target list of high-value prospects, and message your prospects using Arnie’s proven framework. Most importantly, you will actually ship these projects and kickstart your GTM.   [Customer Marketing For Growth-Stage Leaders]( Starts Nov 7 [Kalina Bryant]( was the Global Head of Customer Advocacy at Asana, served as Director of Customer Advocacy at Signifyd and Talkdesk, and is currently an Expert-in-Residence at a First Round. Kalina’s course is designed for mid-to-senior level marketing ICs and leaders at fast-growth startups. You'll learn how to build customer communities, programs, and campaigns that drive loyalty and reduce churn.   [Driving Business Impact with Community]( Starts Nov 27 Most communities fail, but [Evan Hamilton]( has built some of the most successful product communities at companies like Reddit and Hubspot. For marketers and growth leaders, in Evan’s course you'll learn how to create a vibrant community, implement effective community experiments, and measure a community’s business value.   [Product Marketing for High Growth Tech Products]( Starts Dec 5 Over [Neelay Thaker’s]( nearly two decades of experience running product marketing at Microsoft, AWS, VMware, and Cisco, he’s developed a product marketing playbook for disruptive, high-growth tech products. His course covers building the GTM strategy, creating effective marketing plans, and managing successful launches across cross functional teams.   [Lifecycle 0 to 1 - Master the Buildout]( Starts Dec 12 [Drew Price]( has 20 years of experience in email and lifecycle marketing across tech, publishing, and retail. Most notably, he grew Grammarly’s email channel from 0 to 3 billion personalized messages per year from 2014 to 2020. This course will teach you to design and build a scalable lifecycle marketing foundation end-to-end: activation, engagement, monetization, winback, sentiment, etc.     Over 25,000 professionals have leveled up with Maven Maven Learning, Inc., 10900 Research Blvd 160C, PM3086, Austin, Texas 78759, USA [Unsubscribe]()Â

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