Learn from a top expert on product-led growth (who scaled her last company to 30M ARR)

PLG. Product-led growth. It is the hottest term in product these days, but how do you build it?  Honestly, I didn’t truly understand it until I started researching Leah Tharin, this week's featured course. I read her definitive guide on the subject and it helped me really understand it in-depth.  Here’s what I’ve learned from Leah already:  Product-led growth involves crossing the boundaries between marketing, sales, and product development. It’s about creating organic word-of-mouth and organic growth loops through your product design to acquire and activate new customers. This starts by giving users an amazing experience, identifying when they might be most in love with your product and then encouraging them to share at that moment–reducing the time to value and increasing the transparency of what you do. Ultimately, Leah sums it up as:  “Show, don’t tell”  The execution behind this is tough because it is an art rather than a science (like, say, growth hacking - which has recently fallen out of favor).  And Leah is an artist in this world. She serves up incredible content via her newsletter, podcast and LinkedIn. But perhaps most importantly - she has taken multiple companies you may not even be aware of and made them big.  In just 2 years, she helped grow a small company out of Switzerland to $30M ARR and 150 employees. Leah knows how to take a company that isn’t a hot Silicon Valley startup with fancy VC funding and turn it into a big company with real revenues and serious scale. That type of experience is hard-fought and makes her the perfect instructor for anyone who is a product manager or founder at an early-stage company. [Count me in]( Get $500 off today with MAVEN500 Leah’s course covers some of the biggest challenges with PLG: nailing the fundamentals of product design, designing the growth system, building the business case to align marketing, sales, product, and design teams, and tracking the right metrics to know that it’s working. It’s a tough set of skills to crack, but the growth practitioners and product managers who crack it will build amazing careers and amazing companies while saving millions on marketing.  Leah is going to walk through the foundations and illustrate the real-world applications using examples from wins across her career. Take this opportunity to get a hands-on course to build your PLG muscles so you can help your company grow. Here’s what a few folks have said about learning with Leah: "No one, and I mean no one, will give you the straight talk on PLG like Leah. Transform your company, reduce your acquisition costs, and grow more sustainability with the knowledge she’ll impart." – Adam Fishman, Advisor for Product and Growth  "As a Growth PM, I'd read a ton of other material on Growth; yet Leah helped me identify my blind spots - diving into data and clearly outlining actionable insights. Leah's material on product growth is my first stop whenever I'm looking to clarify a growth concept." – Priya Bhatia, Growth Product Management Lead  Gagan CEO, Maven PS. Leah's offering an incredible opportunity to get $500 off with code MAVEN500. Don't miss this one. [Count me in](     Over 15,000 professionals have leveled up with Maven Maven Learning, Inc., 10900 Research Blvd 160C, PM3086, Austin, Texas 78759, USA [Unsubscribe]()Â