First Round Capital's Arielle Jackson teaches you how to build your startup’s brand strategy

Arielle Jackson’s Startup Brand Strategy course is back. Last time I sent an email about Arielle’s course, it sold out shortly thereafter. I have a feeling the same will happen this time. [Apply today]( Here’s why: Arielle literally named “Maven” and helped us coin the term “cohort-based course.” She has a knack for helping founders and marketers position their startup in a way that leads to results. It used to be that people felt like all they needed to do to market their startup is buy some Facebook ads and get really good at SEO. Today is different.  Cash is tight; you can’t advertise your way to success. Your time is valuable. You need to put the right foot forward with your customers asap; you can’t iterate your way to success. Perhaps most importantly, founders and marketers are realizing that buying behavior is as much about a feeling as it is about rationale. So product spreadsheets aren’t enough; you need to build a connection and speak in the user’s voice.  Enter the Startup Brand Strategy course. Arielle has a worksheet that she walked us through over four 2-hour sessions. Over multiple sessions with Arielle, we developed the term "cohort-based course," identified the name "Maven" (after coming up with over 500 options), and built a clear brand narrative that was the foundation for the company.  This brand narrative was so good that Maven was a well-known company before we even launched. The term cohort-based course, which we coined, was everywhere - showing up in pitch decks, blogs, industry articles, and on all our competitors' websites. This is the buzz most founders dream of.  After working with Arielle directly, we invited her to come teach on Maven and she agreed! Since then she's taken nearly 100 startups through her brand strategy playbook on Maven and has glowing reviews.  The good news for you is she's offering another session of her workshop. She is selective and keeps cohort sizes to 25, so you will have to apply. So far she's sold out all 4 previous cohorts.  This isn't just for companies that are just starting out. To be honest, I would have gladly done this 1-2 years into Maven after we had a bit of product/market fit and felt like we had a trajectory. So if you are a startup founder or an exec at a startup that feels like it is struggling to message "what you do" and "why" to the public, check out Arielle's course.  As with last time, Arielle is kindly offering $200 off her course using promo code MAVEN200. Over half the spots have already been filled, so I encourage you to act soon. You will be able to use the code AFTER you're accepted, since applying for the course is free. [Count me in]( Get $200 off with MAVEN200 Gagan CEO, Maven   Over 15,000 professionals have leveled up with Maven Maven Learning, Inc., 10900 Research Blvd 160C, PM3086, Austin, Texas 78759, USA [Unsubscribe]()Â