Matador's Ultimate Guide to Sweden

Step into pristine winter landscapes and hang with some of the happiest people in the world ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  [Matador's Guide to Sweden]( Matador's Ultimate Guide to Sweden Hi all, As one of the [happiest countries]( in the world, Sweden is full of all-year-round surprises. Traveling here, you witness the majestic northern lights and take in snow-covered shorelines on a peaceful kayaking adventure. Visit Lund — one of the coolest college towns around. Or maybe Jokkmokk near Sarek National Park is more to your liking, filled with indigenous and delicious food, reindeer, and enough snow to last you a lifetime. Summer or winter, Sweden will be sure to whisk you away into another world full of pure bliss and awe. This week, Matador explores Sweden. [Let’s dive in](. [EXPLORE SWEDEN](  GET INSPIRED [Gothenburg]( The 8 Coolest Places in Sweden Worth Visiting Outside of Stockholm Everyone knows Stockholm is full of cool things to do: the archipelago, the scenic Old Town, the Baroque-style Royal Palace. But the rest of Sweden has a lot to offer. Here are the best places to visit outside Stockholm. [READ MORE]( [Lund]( Lund Is Sweden’s Coolest University Town Home to the largest university in Scandinavia, Lund is a perfect place to travel back in time while still enjoying all the advantages of a modern, lively city. Here are some of the best ways to enjoy a day or two in Lund. [READ MORE]( [Icehotel]( This Is the Oldest Ice Hotel in the World, and the Rooms Are Breathtaking The Icehotel first opened in 1989 on a seasonal basis and was the first hotel in the world made of snow and ice. Since then, it’s reappeared each winter as a pop-up experience, with 8,000 gallons of water used to build the igloo anew. [READ MORE](  NATURE + ADVENTURE [kayaking]( A Winter Kayaking Trip To Sweden Reveals a Remote and Quiet Shoreline If it’s snowy solitude on the water you’re after, a wintertime kayak trip off the coast of Gothenburg to its surrounding islands is the perfect place to find it. [READ MORE]( [Sarek National Park, Lapland Photo: FloriK]( When To Visit Sweden: 23 Stunning Pictures Of Swedish Winters And Summers If you’re unsure of the best time to visit Sweden – or where exactly you’d like to go – this collection of Sweden pictures will help you decide. [READ MORE]( [plogging]( Plogging Is the Swedish Fitness Craze That’s Good for Both You and the Planet The word itself is a fusion between the Swedish term “plocka upp” — which means to pick up — and the word jogging. [READ MORE](  FOOD + CULTURE [Drinkable Country]( The World’s Largest Outdoor Bar Is Now Open in Sweden After the success of Sweden’s Edible Country, where participants get to use ingredients from nature and create their own fine dining experience, Sweden is trying to replicate that with Drinkable Country, creating the largest open-air bar in the world. [READ MORE]( [Fat Cat’s Asian Brasserie]( Sweden Is Now Home To the World’s Biggest Gaming Center All of it – from the art to the sushi to the common-area conference rooms — feels incredibly mainstream, and announces that while gaming may still be in the basement, it’s far from underground. [READ MORE]( [dancing around the maypole for Midsummer]( 10 Traditions That Make Sweden One of the Best Countries To Live In You, too, can be an honorary Swede if you celebrate the following holidays; just make sure to get out your waffle iron and dust off your candles. [READ MORE](  TIPS, ADVICE + DEALS [Sweden]( 8 Things You Need To Know Before Visiting Stockholm Here's what you need to know before you go and some ways to shave down your costs. [READ MORE]( [Stockholm Airbnb]( 12 of the Best Airbnbs in Stockholm Stockholm is both trendy and classic, one of the cities that never really goes out of style and remains cool, no matter what. These are the best Airbnbs in Stockholm from which to experience the city and live out your Scandinavian design dreams. [READ MORE]( [the Wood Hotel in Skelleftea, Sweden]( This 20-Story Hotel in Swedish Lapland Is the World’s Tallest Wooden Building The Wood Hotel by Elite sits in downtown Skelleftea, a northern Sweden mining town that’s adapting into a hub for renewable energy. And now, the entire town runs on renewable power. [READ MORE]( [Epic Stays TikTok](  [Facebook](  [Twitter](  [Linkedin](  [Youtube](  [Instagram](  [Tiktok](  [Pinterest]( [Update your email frequency and topic preferences here](. Or [unsubscribe from our newsletter.]( We'll be here when you need us! Copyright © 2023 Matador Network, All rights reserved. Our mailing address is: Matador Network, PO Box 7775, Suite 40021, San Francisco, CA 94120, United States Â