🎛️ Riding the AI tsunami: Harnessing creativity and efficiency in the digital age

Plus, how to augment market research and glean customer insights with AI [View in browser]() | [Share]() Mar 14, 2024 [Martech: Martech is Marketing]() Because of AI’s ever-evolving capabilities, you are guaranteed to be surprised by some news about it. Today the surprise is that one of the games Google used to train its video-game-playing AI agent was Goat Simulator. The concept of Goat Simulator is wonderfully simple: You (the goat) go around the world and destroy things. I truly love this game. It is weird and random. Sure, it’s no Hatoful Boyfriend — the pigeon dating sim that takes weird up many, many levels — but that would be asking a lot. I am a Goat Simulator hipster, so I suggest playing the first version when the bugs were the point. YMMV. On a more relevant note (low bar), check out Jason Ippen’s look at AI-powered [marketing strategies for consumer packaged goods](). It’s filled with useful insights, not exploding goats. Constantine von HoffmanManaging Editor [Adobe-300x250-3-11-24]() Marketing artificial intelligence (AI) [Riding the AI tsunami: Harnessing creativity and efficiency in the digital age]() [robot-surfing-jason-ippen]() Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Marketing management [How to augment market research and glean customer insights with AI]() [customer-insight-shiv-gupta]() Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. B2C marketing [Meta announces major updates to Advantage+ and Shopping Ads]() [Meta]() The updates aim to help marketers create ads that make consumers feel more confident about making a purchase Data [Improve your return on ad spend with first-party data]() [Adobe_Meta-RTCDP-Sponsored_Content_Article-1]() Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing artificial intelligence (AI) [Gaurav Kachhawa: Looking forward with AI]() [lk_fwd_ai_1920x1080_a-1]() The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon. [AtData-MarTech-Newsletter-Ad-2024-03]() Customer data platform (CDP) [20 questions to ask customer data platform vendors during the demo]() [CDP-MIR-2024-Cover]() Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them. Search Engine Land webinar [Optimize your landing pages with AI]() [Live-webinar-Save-your-seat]() Learn how to create landing pages that deliver seamless, personalized experiences end to end. Marketing artificial intelligence (AI) [How to do an AI implementation for your marketing team]() [AI-build-1]() The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy. Free online event for marketers [MarTech kicks off next week!]() [The-5-pillars-of-AI-operations-in-marketing]() Discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI — all for free, and all without leaving your desk. Join us online, this coming Tuesday and Wednesday (March 19-20), for free at MarTech! [See the agenda]() From Search Engine Land - [U.S. House passes bill forcing TikTok owner to divest or face nationwide ban]() - [Best of SearchBot: Create a blog content strategy to boost SEO]() - [How to analyze Performance Max search terms insights for PPC success]() - [Are we becoming less curious about SEO?]() - [5 tips to make your B2B content more human]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()