🎛️ What to do when third-party cookies are gone

Plus, simplifying your martech stack: From pipeline efficiency to brand affinity [View in browser]() | [Share]() Mar 12, 2024 [Martech: Martech is Marketing]() The end of third-party cookies is coming ever closer. Despite ample warning, I know there are marketing departments still dragging their feet about it. Fortunately, you are not one of them. You are ahead of the curve and dealing with what comes next. To help you, Ken Zachmann has put together a [marketing playbook for the post-cookie era](). It’s got tips on optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Speaking of coming closer, The MarTech Conference is a week from today. [Still time to register]()and remember — it’s free! Constantine von HoffmanManaging Editor [AtData-MarTech-Newsletter-Ad-2024-03]() Marketing analytics [Google’s cookie deprecation: An essential marketing playbook for the post-cookie era]() [goodbye-cookies-ken-zachmann]() Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Marketing technology [Simplifying your martech stack: From pipeline efficiency to brand affinity]() [goodbye-stack-bolaji-oyejide]() Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Marketing artificial intelligence (AI) [Using multi-touch attribution to build a brand: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. Marketing artificial intelligence (AI) [Relationship marketer’s guide to generative AI]() [How-to-transform-customer-experience-with-AI]() Get AI prompt writing tips to help you fully utilize the potential of GenAI and learn six ways to use it for relationship marketing to get more value out of your campaign efforts. Social media marketing [Reddit testing new tools to help brands boost engagement]() [reddit-mobile-icon-ss-1920]() Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more. [Adobe-300x250-3-11-24]() Marketing analytics [Google Marketing Platform launches new API with enhanced capabilities]() [GML2023-scaled-e1710177326844]() The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. MarTech buyer's guides [Marketing automation + AI = more efficient, personalized content]() [Marketing-automation-buyers-guide]() Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Data [How product analytics can unite marketing and product teams to boost customer lifetime value]() [reading-mobile-phone-woman-SS_1218567193-1920x1080-1]() Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. T-minus one week until MarTech [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Join Microsoft, Salesforce, Tealium and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI. No registration fee, no travel, no time out of the office. [See the agenda]() From Search Engine Land - [Microsoft Ads expands Copilot to more advertisers]() - [Joe Biden supports bill to ban TikTok in the U.S.]() - [Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report]() - [Google Marketing Platform launches new API with enhanced capabilities]() - [Entity-based competitor analysis: An SEO’s guide]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()