🎛️ How women are faring in marketing careers

Plus, building your generative AI marketing skillset [View in browser]() | [Share]() Mar 11, 2024 [Martech: Martech is Marketing]() International Women’s Day was Friday, so today we have a look at the [challenges for women in marketing](). I’d like to add to that with two stories of women not in other fields. First is my mother. She started at the University of Chicago in 1943 when she was 16. (She didn’t graduate until she was 22. The reason: “Boys.”) Years later she got a doctorate in education. She marched at Selma with Dr. King. Like many women of her generation, she was a groundbreaker in a lot of areas, including her career as a dean in higher education. The discrimination she faced then, you would sue over today. Next is a friend in her early 30s. Her family, who have been in the U.S. for many generations, believe girls only need an eighth-grade education. She’s a voracious reader and passed the GED exam without ever attending high school. She then escaped via the U.S. Army, which was happy to pay for her to go to college. She’s an EMT now, finishing her MA and raising two kids. She’s a groundbreaker, too, and has faced discrimination she didn’t want to bother with suing over. Imagine how much better our world could be if she and every other woman didn’t have to continually fight to have their ideas heard and if they were judged by their merits. Imagine. Now stop imagining and help make it happen. Constantine von HoffmanManaging Editor [AtData-MarTech-Newsletter-Ad-2024-03]() Diversity and inclusion in marketing [Number of women in marketing up, but salary and seniority remain problems]() [IWD-pic]() Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions. Marketing artificial intelligence (AI) [How to assess your organization’s AI readiness with the 5P framework]() [five-robots-katie-robbert]() Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance. Marketing artificial intelligence (AI) [Building your generative AI marketing skillset: Training and upskilling]() [learn-ai-lisa-peyton]() Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters Search Engine Land webinar [Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success]() [Live-webinar-Save-your-seat]() Learn how to create landing pages that deliver seamless, personalized experiences end to end. Digital advertising [Political polarization reflected in voters’ shopping, media habits]() [Voting-booth]() As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. [Adobe-300x250-3-11-24]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. MarTech buyer's guides [Marketing automation + AI = more efficient, personalized content]() [Marketing-automation-buyers-guide]() Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Diversity and inclusion in marketing [The war on DEI is hitting marketing and hurting business]() [dei3]() Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives? T-minus two weeks until MarTech [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Join Microsoft, Salesforce, Tealium and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI. No registration fee, no travel, no time out of the office. [See the agenda]() From Search Engine Land - [TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’]() - [Reddit pilots new tools to help brands boost engagement]() - [The latest jobs in search marketing]() - [5 biggest challenges for PPC marketers in 2024]() - [Google issues search ranking penalties through manual actions]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()