🎛️ Practical ways to make new tech and AI work for your marketing team

Plus, Salesforce’s spring releases, including Einstein AI features [View in browser]() | [Share]() Mar 08, 2024 [Martech: Martech is Marketing]() The opportunities in adding new tech to your organization are transformational, but they can also seem flat-out overwhelming. That’s why it’s helpful to take a step back. Today, contributor Stephanie Miller [lays out five practical tactics]() you and your team can rally around to help make new technology, including AI tools, more manageable and profitable. That way, as new tools and capabilities roll out, you’ll know which ones fit into your particular roadmap. Also today, [a rundown of Salesforce’s Spring 2024 releases]() that includes Einstein Semantic Search. That means natural language processing that interprets customer queries on the fly and makes customer experience more intuitive. AI capabilities, customer experience, stack management…all of these topics and many more are on the agenda for The MarTech Conference, coming in less than two weeks. [Free passes can be found right here.]() Chris WoodEditor [Acoustic-300x250-1]() Marketing management [5 practical marketing tactics to accommodate new technologies and AI]() [new-tech-stephanie-miller]() Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Salesforce [Salesforce’s Spring 2024 release includes Einstein-powered AI features]() [Salesforce-signage]() Semantic search and content generation for promos come courtesy of Einstein. Digital advertising [Goodbye to cookies: Digital advertising’s leap in the dark]() [Shutterstock_2111602964]() It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. MarTech buyer's guides [Marketing automation + AI = more efficient, personalized content]() [Marketing-automation-buyers-guide]() Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. B2B marketing [Here’s what happened at B2BMX 2024]() [b2bmx-report]() Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI. [Canto-300x250-Subheading]() Marketing artificial intelligence (AI) [AI-powered martech releases and news: March 7]() [robot-news]() Amazon's not-yet-released shopping assistant chatbot isn't a disaster, but is mostly useless, according to the Washington Post. Conversion optimization [Convert more leads into happy customers]() [Convert-more-leads]() Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers. Social media marketing [LinkedIn restores service after global outage]() [linkedin-app-mobile-ss-1920]() It's the second outage suffered by a major social media platform this week. T-minus two weeks until MarTech [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Join Microsoft, Salesforce, Tealium and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI. No registration fee, no travel, no time out of the office. [See the agenda]() From Search Engine Land - [The cutting-edge AI strategies you need for landing page success]() - [Google Ads now limits country-level location exclusions]() - [Google launches privacy-focused measurement tool for advertisers]() - [No link between social media engagement and content readership, study finds]() - [Google Search Console recipe rich result report adds two new properties]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()