🎛️ Frequency testing: The key to unlocking more email revenue

Plus, how to run an effective cold email outreach program [View in browser]() | [Share]() Mar 07, 2024 [Martech: Martech is Marketing]() In the 12 days before Christmas, you have to figure out if it’s the ladies or lords leaping, where to get French hens and how to stop the partridge from eating all the pears. What a hassle. Well, today is 12 days before The MarTech Conference and there’s no hassle! The only thing you have to figure out is if you’re registered! [Go here]() and sign up for our big, free online confab filled with the best martech info you could want. Speaking of great and useful info: Check out [Kath Pay’s article]() on why and how to increase sending emails. People have been using the wrong metrics to measure email frequency and she tells you which ones you should be using. Constantine von HoffmanManaging Editor [Acoustic-300x250-1]() Email marketing [Frequency testing: The key to unlocking more email revenue]() [email-waste-kath-pay]() Don't let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue. Email marketing [Navigating new spam policies: A guide to effective cold email outreach]() [cold-email-belkins]() Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Marketing artificial intelligence (AI) [AI in retail media? Majority of marketers are optimistic]() [Retail-media-network-shopper]() 53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study. Data [Improve your return on ad spend with first-party data]() [Adobe_Meta-RTCDP-Sponsored_Content_Article-1]() Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. MarTech buyer's guides [New for 2024! Guide to marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Identity resolution [Does your organization need an identity resolution platform?]() [ID-Res-MIR-Cover-24-Horizontal]() Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer. [Canto-300x250-Subheading]() Marketing artificial intelligence (AI) [Yomi Tejumola: Looking forward with AI]() [lk_fwd_ai_1920x1080_a-1]() Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that. Marketing artificial intelligence (AI) [Relationship marketer’s guide to generative AI]() [How-to-transform-customer-experience-with-AI]() Get AI prompt writing tips to help you fully utilize the potential of GenAI and learn six ways to use it for relationship marketing to get more value out of your campaign efforts. Email marketing [New email sender rules: Legitimate mailers will be collateral damage]() [email-restrictions]() The 'bad guys' won't be deterred. The 'good guys' will be injured. Free online event for marketers [MarTech kicks off in less than two weeks... join us there]() [The-5-pillars-of-AI-operations-in-marketing]() Two exclusive keynotes, 30+ sessions, 4 engaging networking events, live Q&A and more — all designed to help you leverage marketing technology and generative AI to deliver powerful customer experiences. Live and on-demand, 100% free. [See the agenda now]() From Search Engine Land - [TikTok faces fresh calls for potential ban by U.S. Senators]() - [TikTok expands monetization opportunities and rewards for creators]() - [Google Search turned off some event rich results]() - [Craft winning paid search ads in 2024: 4 best practices]() - [13 ways SEO and social media teams can work together]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()