🎛️ Salesforce talks data and AI

Plus, 3 tips for maximizing your martech stack’s value [View in browser]() | [Share]() Mar 01, 2024 [Martech: Martech is Marketing]() Today, we look at [the news out of Salesforce’s earnings call]() and what this means for the broader MarTech community. CEO Marc Benioff proclaims the upcoming year “the year of Data Cloud,” while also cautioning about the potential perils of letting AI do too much, too soon. One reason why businesses can run into problems is because AI out of the box doesn’t know your customer relationships. No wonder Data Cloud has led to so much growth for Salesforce, since organizations are looking to connect all the data behind those relationships. Whether you’re looking to make your marketing team more efficient, [or your martech stack more valuable](), your customers will let you know if you’re on the right track. It comes down to how you connect with them on their preferred channels. And that’s why customer experience is a major focus of The MarTech Conference, coming up in less than a month. It’s online and free: [register here](). Chris WoodEditor [Contentsquare-300x250-1]() Customer relationship management (CRM) [Salesforce predicts lower growth as CEO focuses on AI’s problems]() [screaming2]() CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI. Marketing operations (MOps) [3 tips to maximize your martech stack’s value]() [marketing-value-justin-sharaf]() Move past the "do more with less" mentality in marketing. Focus on maximizing value from existing resources and technology investments. Marketing artificial intelligence (AI) [MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?]() [8-1]() With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Marketing artificial intelligence (AI) [How to protect against and benefit from generative AI hallucinations]() [Optimove-Hallucination-image]() As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. Conversion optimization [Convert more leads into happy customers]() [marketing-sales-funnel-on-screen-stock-1920]() Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers. Marketing artificial intelligence (AI) [AI-powered martech releases and news: Feb. 29]() [robot-news]() Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting. [mtc24_300x250_c3]() Email marketing [4 best practices to build a clean and engaged email database]() [data-hygiene-ana-mourao]() Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. MarTech intelligence reports [Stop marketing fires before they start]() [hof_1920x1080_d]() Is your team constantly putting out fires and struggling to keep projects on track? Get ahead of mishaps with our guide on marketing work management platforms. Marketing technology [How experimental marketers can drive martech utilization]() [How-experimental-marketers-can-drive-martech-utilization-]() Explore the role of experimental marketers in maximizing martech stack value. Free online event for marketers [Explore the MarTech agenda today]() [The-5-pillars-of-AI-operations-in-marketing]() Two exclusive keynotes, 30+ sessions, 4 engaging networking events, live Q&A, and more — all designed to help you leverage marketing technology and generative AI to deliver powerful customer experiences. Live and on-demand, 100% free. [See the agenda now]() From Search Engine Land - [New Google structured data carousels (beta)]() - [Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs]() - [Google pilots new PPC ad format]() - [Google Chrome updates search suggestions]() - [How Google Search Generative Experience is impacting ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()