🎛️ The need for authenticity

Plus, martech winners and losers in 2024 [View in browser]() | [Share]() Feb 28, 2024 [Martech: Martech is Marketing]() In adapting marketing strategies to fit the moment, it doesn’t hurt to take a quick look back and reflect. As [contributor Jay Mandel points out today](), the pandemic “forced us to adapt, revealing cracks in our systems and sparking a yearning for a better future.” This is the world customers and marketers live in, and a good starting point for how to move forward authentically with any message. Authenticity is also the core of the creator economy, where customers, in their digital lives, prefer to hear first from someone they count among their own. Of course, there is a place for brands in this space — that’s why influencers and creators are such a thriving industry. Contributor Shama Hyder shares how brands [can find the right fit with a trusted influencer](). It’s all about uncovering shared values between brand, audience and creator. Chris WoodEditor [Contentsquare-300x250-1]() Marketing management [Adapting marketing strategies for post-pandemic reality: The need for authenticity]() [Rebuilding-trust-in-marketing-for-the-long-game]() Learn how embracing authenticity and purpose in marketing can lead to more fulfilling careers and meaningful connections with customers. Social media marketing [How influencers and content creators are reshaping brand strategies]() [How-influencers-and-content-creators-are-reshaping-brand-strategies]() Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Marketing artificial intelligence (AI) [MarTech in 2024: Who will be the enterprise and vendor winners and losers?]() [7]() The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. Marketing artificial intelligence (AI) [Klaviyo launches Klaviyo AI]() [shopping-online-buying-intent-stock-1920]() The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels. [mtc24_300x250_c3]() Customer experience [Only 6% of global marketers apply customer insights to product and brand]() [Martech-replacement-insights-Why-customer-experience-should-be-the-top-priority]() Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Sales enablement [Convert more leads into happy customers]() [Humanizing-B2B-The-key-to-better-customer-experience]() Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers. Virtual and augmented reality [Meet 3D virtual influencers, the new breed of marketing influencers]() [3D-virtual-influencers-Meet-the-new-breed-of-marketing-influencers]() Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know. Free online event for marketers [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Join Microsoft, Salesforce, Tealium, and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions, and strategies that can help you deliver exceptional customer experiences in the age of AI No registration fee, no travel, no time out of the office. [See the agenda]() From Search Engine Land - [Google unveils major Search Partner Network update as it removes opt-out option]() - [Reminder – Google is enforcing stricter rules for consumer finance ad targeting]() - [3 reasons not to block GPTBot from crawling your site]() - [7 reasons why your AI content sucks (and how to fix it)]() - [37 key questions to ask when evaluating digital marketing agencies]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()