🎛️ Why and how to build a great relationship with IT

Plus, 5 simple ways to improve customer experience [View in browser]() | [Share]() Feb 27, 2024 [Martech: Martech is Marketing]() You can’t have martech without tech. On one level, this is a self-evident statement. On another, it’s a reminder to make sure they have a good relationship with the IT department. Today, [Benjamin Bloom of Gartner explains]() why you should do this and, perhaps more importantly, how. IT is taking a bigger part in all enterprise digital initiatives, so it’s imperative that marketing is truly collaborating with this essential partner. We’re about a month away from The Martech Conference (online and free: [register here]()). To give you a sneak peek, Kim Davis talked with [Justin Sharaf about his marketing ops panel]() and what you can expect to learn from it. Constantine von HoffmanManaging Editor [Contentsquare-300x250-1]() Marketing management [How marketers can reinvent the IT-marketing dynamics]() [How-marketers-can-reinvent-the-IT-marketing-dynamics]() Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency. MarTech Conference [Q&A with Justin Sharaf: The MarTech Conference]() [martech-conference-sign-1920_ncss2s-1]() Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI. Customer experience [5 simple ways to improve customer experience]() [5-simple-ways-to-improve-customer-experience]() Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication. Data [Webinar: Beyond silos – data collaboration strategies for marketing success]() [Lotame-Data-Collab-RT-webinar_martech-ad1]() Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. MarTechBot [What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn't move the needle. [Acoustic-300x250-1]() Digital advertising [Google tells antitrust judge government trying to punish company for Search success]() [Shutterstock_2111602964]() Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge. Sales enablement [Convert more leads into happy customers]() [Humanizing-B2B-The-key-to-better-customer-experience]() Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers. Marketing technology [How experimental marketers can drive martech utilization]() [How-experimental-marketers-can-drive-martech-utilization-]() Explore the role of experimental marketers in maximizing martech stack value. Free online event for marketers [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Join Microsoft, Salesforce, Tealium, and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions, and strategies that can help you deliver exceptional customer experiences in the age of AI No registration fee, no travel, no time out of the office. [See the agenda]() From Search Engine Land - [[This week] Actionable search marketing training & live Q&A at SMX]() - [Google: Apple rejected Microsoft Bing deal over quality and advertising worries]() - [How SMBs are approaching digital marketing in 2024]() - [How to make your AI-generated content sound more human]() - [A technical guide to video SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()