🎛️ Is the EU going to throw a wrench into AI CX?

Plus, the revolution in multimedia content creation [View in browser]() | [Share]() Feb 22, 2024 [Martech: Martech is Marketing]() Both corporations and consumers seem to be hitting it off with chatbots. People like the 24/7 ability to get answers about products and services — companies like that and also like that the bots are more reliable and less expensive than humans. Who doesn’t like them? Possibly the E.U., which is no small thing. Gartner is predicting the E.U. will pass a “right to talk to a human” law by 2028. Editor at Large [Kim Davis’ post today explores]() why this could happen and the potential impact thereof. Speaking of AI — and who isn’t? — Stephanie Trovato has a very deep dive into[how it is transforming multimedia content]() creation. Constantine von HoffmanManaging Editor [mtc24_300x250_a1]() Marketing artificial intelligence (AI) [How AI enhances multimedia content creation]() [How-AI-enhances-multimedia-content-creation]() From automated video editing to writing assistants, explore how AI is transforming multimedia content creation. Customer journey orchestration [Driving growth through data: Optimizing the retention stage]() [Driving-growth-through-data-Optimizing-the-retention-stage]() Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts. Email marketing [How to decide if you need an enterprise email marketing platform]() [email-mir-2024]() Here are some questions to ask to determine if your organization can benefit from this software adoption. Marketing artificial intelligence (AI) [How to protect against and benefit from generative AI hallucinations]() [Optimove-Hallucination-image]() As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. Content marketing [Reducing time spent searching for assets]() [man-at-desk-with-magnifying-glass-search]() Download this guide from Adobe and learn how to help your organization build a connected content supply chain. Customer service and success [Will the EU disrupt AI-powered customer support?]() [AI-customer-support]() What are the chances that the E.U. will block fully automated customer support? Gartner says it will happen by 2028. [MIR-emmir_300x250_rev2]() Marketing automation [Salesforce rolls out new edition of Marketing Cloud for small businesses]() [Shutterstock_1708550527]() Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. Data [How to categorize customer data for actionable insights]() [How-to-categorize-customer-data-for-actionable-insights]() Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success. Free online event for marketers [Explore the MarTech agenda today]() [The-5-pillars-of-AI-operations-in-marketing]() Two exclusive keynotes, 30+ sessions, 4 engaging networking events, live Q&A, and more — all designed to help you leverage marketing technology and generative AI to deliver powerful customer experiences. Live and on-demand, 100% free. [See the agenda now]() From Search Engine Land - [Pinterest launches cooking series with shoppable experience]() - [What should Google rank in Search when all the content sucks?]() - [Instagram pilots background editing tool and in-stream ordering]() - [[Next week] Actionable search marketing training from SMX!]() - [Google Ads offering businesses free consultations through Gmail pop-ups]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()