🎛️ CMOs need to focus on skills, not degrees

Plus, how to make the most of your marketing work management solution [View in browser]() | [Share]() Feb 20, 2024 [Martech: Martech is Marketing]() My grandfather, Barry Byrne, was a renowned architect (I promise this has to do with marketing). When he retired, Marquette University invited him to join their faculty. Then they discovered his formal education ended with his freshman year of high school. They withdrew the invitation. It didn’t matter that for 50 years he’d designed buildings around the world. It didn’t matter that he got his start as Frank Lloyd Wright’s apprentice. What mattered was the degree, not the skills. [Gene De Libero says]() CMOs need to avoid a similar mistake and prioritize skills over degrees. Technology is moving too fast for educators to keep up. Requiring academic certification will mean missing out on people who have the technical and analytical skills needed to do the job. That’s especially important in a very tight job market. Constantine von HoffmanManaging Editor [mtc24_300x250_a1]() Marketing management [How to make the most of your marketing work management solution]() [How-to-make-the-most-of-your-marketing-work-management-solution-]() Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity. Marketing management [Skills-based hiring for modern marketing teams]() [Skills-based-hiring-for-modern-marketing-teams]() Modern CMOs must prioritize skills over degrees, building teams skilled in data, technology and creativity for today's dynamic digital landscape. Marketing artificial intelligence (AI) [Using data analytics for customer acquisition: Best of the MarTechBot]() [best-of-the-bot]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. Data [Webinar: Beyond silos – data collaboration strategies for marketing success]() [Lotame-Data-Collab-RT-webinar_martech-ad1]() Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. Marketing technology [CRM and marketing automation: The challenges and benefits of integration]() [crmandmap]() These foundational elements of the martech stack work better together, if you get the integration right. [MIR-emmir_300x250_rev2]() Marketing management [Before you hire another marketer, do these 5 things first]() [Before-you-hire-another-marketer-do-these-5-things-first]() Consider these cost-effective alternatives to expanding your team's capabilities and ensuring marketing success. Marketing artificial intelligence (AI) [Relationship marketer’s guide to generative AI]() [How-to-transform-customer-experience-with-AI]() Get AI prompt writing tips to help you fully utilize the potential of GenAI and learn six ways to use it for relationship marketing to get more value out of your campaign efforts. Marketing work management buyer's guide [What is marketing work management?]() [work-management-1920]() There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers Explore the MarTech agenda today [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Two exclusive keynotes, 30+ sessions, 4 engaging networking events, live Q&A, and more — all designed to help you leverage marketing technology and generative AI to deliver powerful customer experiences. Live and on-demand, 100% free. [See the agenda]() From Search Engine Land - [Google Analytics 4 bug causes data gaps in reports]() - [10 reasons to invest in an SMX Master Class]() - [Shop with Google AI launches for select users]() - [Will traffic from search engines fall 25% by 2026?]() - [Google unveils Merchant Center updates to improve delivery times]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()