🎛️ American Black consumers: diverse, demanding, reachable

Plus, a big extension of the EU’s Digital Services Act [View in browser]() | [Share]() Feb 19, 2024 [Martech: Martech is Marketing]() Well, it’s been quite a news cycle over the past few days. Roller-coaster rides on the political, legal and international fronts. Marketers still need to find time to pay attention to something figuratively closer to home. For our North American audience, Europe may seem a long way away. Via internet, it’s only seconds. That’s why any brand with more than 50 employees and reach into Europe needs to get familiar with the E.U.’s Digital Services Act. The Act provides wide-ranging mechanisms for constraining illegal and inappropriate online behavior. From August 2023, it applied only to behemoths like Google and Facebook, but from tomorrow it will apply to all but very small businesses. Time to [get on top of what that means](). Kim DavisEditor at large [mtc24_300x250_a1]() Customer experience [The new blueprint for customer experience: Always on, always listening]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers. B2C marketing [American Black consumers: More diverse, demanding and reachable than ever]() [Black-woman-business]() The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. B2B marketing [3 ways to engage B2B buyers pre-deal]() [Winning-B2B-deals-3-tips-to-engage-early-buyers]() Get on B2B buyers' radars earlier through relevant content experiences, customer stories and strategic event participation. MarTech webinar [AI-Driven Content Strategies for 2024]() [smiling-people-watching-webinar-orange-banner]() Join this webinar to learn how to leverage AI across your content ops to drive more efficient and effective marketing workflows and digital experiences. Regulations and Compliance [EU Digital Services Act now applies to all but the smallest businesses]() [EU-building]() The DSA originally applied only to the big guys like Google and Meta. Now it governs almost all online platforms that reach a European audience. [MIR-emmir_300x250_rev2]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Customer experience [Convert more leads into happy customers]() [Humanizing-B2B-The-key-to-better-customer-experience]() Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers. Regulations and Compliance [MarTech’s guide to GDPR: The General Data Protection Regulation]() [GDPR-website-homepage-stock]() Five years on from GDPR's debut, and with procedural changes afoot, here's an updated guide to the seminal data privacy regulation. Free online event for marketers [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Join Microsoft, Salesforce, Tealium, and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions, and strategies that can help you deliver exceptional customer experiences in the age of AI No registration fee, no travel, no time out of the office. [See the agenda]() From Search Engine Land - [Snap unveils enhanced campaign insights for ROAS]() - [Google announces Misrepresentation policy update]() - [Yelp ad revenue jumps 13% to record $1.28 billion]() - [6 Amazon marketing strategies to implement in 2024]() - [Google will issue advertisers credit refunds after overcharging error]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()