🎛️ How to implement AI for your marketing team

Plus, Google hits back at IAB Tech Lab Privacy Sandbox assessment [View in browser]() | [Share]() Feb 16, 2024 [Martech: Martech is Marketing]() We have two posts about AI today — one about today’s reality and the other about expectations of what it might be. [In the first](), Carrie Mahon, CMO of Unanet, walks us through the implementation of AI for her marketing team. She covers it all: From ideation to experimentation to how they chose a vendor and more. The biggest surprise to me was her essential-must-have-before-doing-anything item: An organization-wide AI policy. [Next up is Scott Gillum]() explaining what he’s learned from his experience building AI-assisted business tools. He says that despite impressive gains, AI tools remain narrow and flawed — an “artificial human intelligence” with enduring human limitations. Constantine von HoffmanManaging Editor [Adobe-300x250_2.12.2024-image]() Marketing artificial intelligence (AI) [How to do an AI implementation for your marketing team]() [AI-build-1]() The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy. Marketing artificial intelligence (AI) [Why AI will have the faults of human intelligence]() [Why-AI-today-is-really-just-‘artificial-human-intelligence]() Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations. Digital advertising [Google hits back at IAB Tech Lab Privacy Sandbox assessment]() [Google-office]() It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response. Data [Webinar: Beyond silos – data collaboration strategies for marketing success]() [Lotame-Data-Collab-RT-webinar_martech-ad1]() Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers. Sales enablement [Why speed to lead matters]() [timer-stopwatch-ss-1920]() Today’s buyer is typically doing a significant amount of research and looking into multiple options, and if you don’t strike while the iron is hot… your competitors will. Marketing management [5 steps to a seamless post-M&A brand integration]() [5-steps-to-a-seamless-brand-integration-post-MA]() Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A. [SimonData-newsletter-martech-q124]() Marketing artificial intelligence (AI) [AI-powered martech releases and news: Feb. 15]() [robot-news]() Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. AI writing tools [Why can’t AI content generators just follow the rules?]() [generative-ai-concept-robot-creating-content]() Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources. Free online event for marketers [The MarTech agenda is live! See what's in store.]() [The-5-pillars-of-AI-operations-in-marketing]() Two exclusive keynotes, 30+ sessions, 4 engaging networking events, live Q&A, and more — all designed to help you leverage marketing technology and generative AI to deliver powerful customer experiences. Live and on-demand, 100% free. [See the agenda now]() From Search Engine Land - [Meta apologizes after ad error causes campaigns to overspend by ‘thousands’]() - [TikTok Creative Assistant now available in Adobe Express]() - [Meta advertisers can avoid 30% Apple service charge for boosted posts]() - [Google hits back at report criticizing the Privacy Sandbox]() - [How to hire an SEO agency: The definitive guide]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()