🎛️ How TD Bank connects customer experience with sound

Plus, mastering the art of goal setting in marketing operations [View in browser]() | [Share]() Feb 15, 2024 [Martech: Martech is Marketing]() Who doesn’t like a nice gift? Especially one designed around a need or interest you have. Well, marketers, hang on to your hats, have we got a gift for you! The MarTech Conference is next month and you can see the entire agenda — speakers, sponsors, solutions and topics and grab your [FREE pass right here]()! It will be online on March 19th and 20th, so you can attend from wherever you are. Sounds good, doesn’t it? Speaking of sounds, ace editor Chris Wood has an in-depth look at how [TD Bank is using audio to connect with customers](). You can listen to the new sonic identity and find out why they believe it can communicate consistent brand values and messages at every touchpoint. Constantine von HoffmanManaging Editor [Adobe-300x250_2.12.2024-image]() Customer experience [How TD Bank connects customer experience with sound]() [TB-Bank-ATMs]() TD Bank rolls out a new sonic identity aiming to communicate consistent brand values and messages at every touchpoint. Marketing artificial intelligence (AI) [Chatbot, please be my Valentine]() [romantic-robot]() In a new survey, Infobip finds Americans swiping right for their chatbots. Marketing operations (MOps) [Mastering the art of goal setting in marketing operations]() [team-group-meeting-with-laptops-stock]() Take a dual approach for success, setting top-down and bottom-up goals. Data [Webinar: Beyond silos – data collaboration strategies for marketing success]() [Lotame-Data-Collab-RT-webinar_martech-ad1]() Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers. MarTech intelligence reports [Stop marketing fires before they start]() [hof_1920x1080_d]() Is your team constantly putting out fires and struggling to keep projects on track? Get ahead of mishaps with our guide on marketing work management platforms. Customer experience [The omnichannel opportunity: A path to seamless experiences]() [The-omnichannel-opportunity-Retails-path-to-seamless-experiences]() Omnichannel is more than a buzzword. Learn why it matters and how strong leadership can harmonize strategies. [SimonData-newsletter-martech-q124]() Identity resolution [How AI is making identity resolution platforms more effective]() [ID-Res-MIR-Cover-24-Horizontal]() Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. B2B marketing [6 winning strategies to shorten your B2B sales cycle]() [6-winning-strategies-to-shorten-your-B2B-sales-cycle]() Struggling with a long sales cycle? Learn how to close deals faster with these strategies. MarTech intelligence reports [How AI is transforming email marketing]() [email-mir-cover-1920x1080-1]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Free online event for marketers [The MarTech agenda is live! See what's in store.]() [The-5-pillars-of-AI-operations-in-marketing]() Two exclusive keynotes, 30+ sessions, 4 engaging networking events, live Q&A, and more — all designed to help you leverage marketing technology and generative AI to deliver powerful customer experiences. Live and on-demand, 100% free. [See the agenda now]() From Search Engine Land - [Google Analytics 4 adds new consent mode setting section]() - [Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’]() - [3 new YouTube features including live stream product tagging]() - [Reddit shown excessively in Google product review search results, study finds]() - [How each Google Ads bid strategy influences campaign success]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()