🎛️ Super Bowl LVIII recap

Plus, Salesloft acquires Drift [View in browser]() | [Share]() Feb 14, 2024 [Martech: Martech is Marketing]() After their dramatic overtime victory on Sunday, the Kansas City Chiefs were already talking about their goal to win an unprecedented third straight championship next year. A lot of marketers were working overtime in the lead-up to Super Bowl LVIII, so we suggest taking a deep breath first. [Have a look at the trends in our Super Bowl recap]() and think about how your brand might approach the upcoming Paris Olympics. What a year for sports! Also, big news in the B2B conversational marketing space [as Salesloft acquires Drift](). Drift was in the chatbot game long before ChatGPT, and the company made several AI-powered additions to the platform last fall. Chris WoodEditor [SimonData-newsletter-martech-q124]() Marketing technology [5 Super Bowl LVIII takeaways for marketers]() [Super-Bowl-LVIII-recap]() Who the winners were during the Big Game — on streaming, social media and audience engagement. B2B marketing [Drift acquired by sales engagement platform Salesloft]() [Shutterstock_2087015665]() Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft. Marketing technology [Aligning martech with your business strategy: Your blueprint for success]() [Aligning-martech-with-your-business-strategy-Your-blueprint-for-success]() Practical insights for CMOs looking to effectively align martech with business strategy in their organizations. Marketing artificial intelligence (AI) [How to protect against and benefit from generative AI hallucinations]() [Optimove-Hallucination-image]() As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. MarTech webinar [Future-proof your campaigns with privacy-first strategies]() [tomorrow-calendar]() Get actionable tips on improving campaign ROI in an increasingly privacy-focused landscape, without compromising compliance or customer experience. Email marketing [Gmail spam updates are here: What now?]() [Gmail-spam-updates-are-here-What-now]() Gmail is cracking down on bulk emailers who send over 5,000 emails per day. Learn what's changing and how to avoid the spam folder. [Adobe-300x250_2.12.2024-image]() Social media marketing [Traackr partners with Snap to boost influencer relationships]() [snap]() The influencer marketing platform will give brands direct access to the Snapchat creator community. MarTech intelligence reports [Stop marketing fires before they start]() [hof_1920x1080_d]() Is your marketing team constantly putting out fires and struggling to keep projects on track? Get ahead of marketing mishaps with our guide on marketing work management platforms. Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() The new guidelines apply to personal email accounts only and bulk email rejections will begin in April. Free online event for marketers [The MarTech agenda is live! See what's in store.]() [The-5-pillars-of-AI-operations-in-marketing]() Two exclusive keynotes, 30+ sessions, 4 engaging networking events, live Q&A, and more — all designed to help you leverage marketing technology and generative AI to deliver powerful customer experiences. Live and on-demand, 100% free. [See the agenda now]() From Search Engine Land - [Google Ads launches email series delivering tailored optimization advice]() - [Microsoft Advertising Network campaigns expand to Facemoji]() - [Boost organic traffic with data-driven SEO]() - [LinkedIn launches enhanced audience insights and predictive analytics]() - [Let’s talk about E-E-A-T: Debunking misconceptions]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()