🎛️ How to build a future-ready marketing operations team

Plus, winning B2B deals: 3 tips to engage early buyers [View in browser]() | [Share]() Feb 13, 2024 [Martech: Martech is Marketing]() Quick staffing question: Do you have enough poets? They are the key to getting the most out of all the data you have. To put your mind at ease, this doesn’t mean haikus, sonnets and odes are hot new TikTok trends (sadly). [As Theresa Kushner explains](), a marketing poet is someone who can “absorb the bigger picture and make connections.” Specifically, they can make sense of one area’s outputs “so that those outputs can be understood and used as inputs for another area.” Chances are you do already have people like this on staff and Theresa’s article tells how to identify them. Also, Antoine Grant, owner and CEO of HomeThreads, writes about how and when you should transition from [performance marketing to brand and relationship building](). It’s a data-driven process, built around understanding when performance marketing starts delivering diminishing returns. Constantine von HoffmanManaging Editor [SimonData-newsletter-martech-q124]() Marketing operations (MOps) [Building a future-ready marketing operations team]() [diverse-team]() Planning strategies for managers in an AI-powered world. Performance marketing [When and how to move beyond performance marketing to brand strategy]() [Creating-a-sustainable-brand-strategy-beyond-performance-marketing]() Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. MarTechBot [Increasing email click-throughs: Best of the MarTechBot]() [best-of-the-bot]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention. Data [Webinar: Beyond silos – data collaboration strategies for marketing success]() [Lotame-Data-Collab-RT-webinar_martech-ad1]() Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers. MarTech webinar [Get expert advice for navigating marketing compliance]() [live-webinar-woman-watching-multiple-people-blue-banner]() In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT, and CTV. Marketing artificial intelligence (AI) [Google expands generative AI capabilities for automatically created assets]() [google-ads-black-google-ads-shutterstock_1169319226]() Google's generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK. [Adobe-300x250_2.12.2024-image]() Data [The power of customer data across the journey: Acquisition]() [The-power-of-customer-data-across-the-journey-Acquisition-]() Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Sales enablement [Why speed to lead matters]() [timer-stopwatch-ss-1920]() Today’s buyer is typically doing a significant amount of research and looking into multiple options, and if you don’t strike while the iron is hot… your competitors will. Content marketing [How to turn your brand into a performance publisher]() [How-to-turn-your-brand-into-a-performance-publisher]() Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections. Live and on-demand [Join thousands of marketers at MarTech for free]() [The-CMOs-practical-guide-to-personalization]() Explore solutions to some of the most critical marketing challenges — including the death of third-party cookies, the rise of generative AI, and exponentially increasing customer expectations — all for free at MarTech, online March 19-20. [Preview the agenda]() From Search Engine Land - [Google expands generative AI capabilities for automatically created assets]() - [TikTok publishes best practice guide for optimal campaign performance]() - [Google tests Branded Local Service Ads with opt-out option]() - [Mastering NLP for modern SEO: Techniques, tools and strategies]() - [Using generative AI to improve existing content: Top tips + sample prompts]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()