🎛️ It's time to pay attention to micro-communities

Plus, how to categorize customer data for actionable insights [View in browser]() | [Share]() Feb 12, 2024 [Martech: Martech is Marketing]() This may seem simplistic, but I sometimes think people can be divided into two categories. Those who have always known what they wanted to be and those to whom it came as something of a surprise. So many of our MarTech contributors became tech or data specialists almost by accident. Take Megan Michuda, subject of [our new Spotlight interview](), who studied history, thought of being a journalist, then discovered she had an aptitude for translating between IT and marketing teams. Me? By the age of 10, I was sitting in my room prodding at an old manual typewriter trying to write stories. All these years later, well, my keyboard has changed. Kim DavisEditor at large [SimonData-newsletter-martech-q124]() Social media marketing [Why now is the time to pay attention to micro-communities]() [Why-now-is-the-time-to-pay-attention-to-micro-communities]() Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way. Spotlight interviews [Megan Michuda: Spotlight on the expert]() [spotlight_expert_f2]() One day she discovered she could understand engineers, leading Megan Michuda to a stellar career in marketing tech for the financial services industry. Data [How to categorize customer data for actionable insights]() [How-to-categorize-customer-data-for-actionable-insights]() Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success. Marketing artificial intelligence (AI) [How to protect against and benefit from generative AI hallucinations]() [Optimove-Hallucination-image]() As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. MarTech intelligence reports [How AI is transforming email marketing]() [email-mir-cover-1920x1080-1]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Virtual and augmented reality [IAB, MRC release augmented reality measurement guidelines]() [augmented-reality-experience]() The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. [Adobe-300x250_2.12.2024-image]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. MarTech webinar [Future-proof your campaigns with privacy-first strategies]() [live-webinar-woman-watching-multiple-people-blue-banner]() Get actionable tips on improving campaign ROI in an increasingly privacy-focused landscape, without compromising compliance or customer experience. Live and on-demand [Join thousands of marketers at MarTech for free]() [The-CMOs-practical-guide-to-personalization]() Explore solutions to some of the most critical marketing challenges — including the death of third-party cookies, the rise of generative AI, and exponentially increasing customer expectations — all for free at MarTech, online March 19-20. [Preview the agenda]() From Search Engine Land - [Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps]() - [Google Ads gambling and games policy updated]() - [Pinterest announces major ad partnership with Google]() - [The latest jobs in search marketing]() - [Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()