🎛️ Super Bowl LVIII trends to watch

Plus, deep roots of current marketing and consumer behavior [View in browser]() | [Share]() Feb 07, 2024 [Martech: Martech is Marketing]() When it comes to business matters, I vote with my wallet. And I’ll take a survey if I feel passionate enough. Late last year, an entertainment company I stream cut its decades-long boxing programming. I canceled my subscription the next day. Around the same time, another large entertainment company sent me a survey about boxing. With a slim chance of actually winning the grand prize of free tickets to a Las Vegas fight, I took 20 minutes anyway to fill it out. It allowed me to think, for the first time really, about a sport I’d followed for most of my life. I enjoy covering martech. The innovative marketers I interview are all passionate, as are the MarTech readers and attendees at our digital events. If you’re passionate about marketing and technology, and you’re reading this, [consider filling out our brief Salary and Career survey](). It’s much quicker than 20 minutes — more like two or three minutes, max! Also, today, [check out the Super Bowl trends we’re watching]() as we head into Sunday’s big game. And a deep consideration of our move, as marketers, journalists and everyday people, [into the realm of “phygital” experience](). Chris WoodEditor [AtData-MT-Newsletter-Ad-2024-02]() Digital advertising [Super Bowl commercials and strategies to watch for]() [Super-Bowl-LVIII-matchup]() Super Bowl LVIII kicks off Sunday. Here are this year’s trends, including big brand nostalgia, more streaming options and more Taylor Swift Effect. Customer experience [Current trends in marketing and data have deep roots]() [human-figure-in-mixed-digital-physical-environment]() Macro-trends identified in the latest Winterberry Group Outlook presentation have roots in the recent past. Marketing technology [Combining martech projects: 5 questions to ask]() [martech-projects]() Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. Performance marketing [How to build a $10 million SEO agency]() [SEL_FeatureImage_10MillAgency-crop]() From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. MarTech webinar [Future-proof your campaigns with privacy-first strategies]() [live-webinar-woman-watching-multiple-people-blue-banner]() Get actionable tips on improving campaign ROI in an increasingly privacy-focused landscape, without compromising compliance or customer experience. Marketing management [Winning the B2B race from sales to profitability]() [The-race-from-sales-to-profitability]() Growth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value. [Adobe-300x250_2.5.2024image]() Mobile marketing [75% of consumers made purchases as a result of SMS marketing]() [email-flood3]() 60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. Mobile marketing [Mobile apps see a surge in consumer use and spending]() [Mobile-gamer-with-headset]() Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use. Free online event for marketers [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Join Microsoft, Salesforce, Tealium, and other cutting-edge companies at the MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office. [Preview the agenda]() From Search Engine Land - [Google will sunset commission bid strategies for hotel ads]() - [Google Ads investigating bugs impacting payment methods and credit card updates]() - [One year later: Little change to Microsoft Bing’s search market share]() - [Google investigating ‘confusing ad text’ error impacting ad campaigns]() - [Invest in your future: Attend an SMX Master Class]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()